
Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected price increase of over 15% in the next 6-12 months [5][13]. Core Views - The company reported a revenue of 28.88 billion yuan for 2024, a year-on-year decrease of 12.8%, and a net profit attributable to shareholders of 6.67 billion yuan, down 33.4% year-on-year. The performance was below market expectations [2]. - In Q1 2025, the company achieved a revenue of 11.07 billion yuan, a decline of 31.9% year-on-year, with a net profit of 3.64 billion yuan, down 39.9% year-on-year [2]. - The company’s white liquor sales decreased by 16.3% to 139,000 tons in 2024, while the price per ton increased by 3.9% to 203,000 yuan/ton [3]. - The company’s gross profit margin decreased to 73.2% in 2024, down 2.1 percentage points year-on-year, and the net profit margin decreased to 23.1%, down 7.1 percentage points year-on-year [4]. - The company plans to focus on core products and key markets in 2025, aiming for sustainable development while maintaining price stability and channel profitability [4]. Summary by Sections Performance Review - In 2024, the company’s revenue was 28.88 billion yuan, a decrease of 12.8% year-on-year, and the net profit was 6.67 billion yuan, down 33.4% year-on-year. Q1 2025 revenue was 11.07 billion yuan, a decline of 31.9%, with a net profit of 3.64 billion yuan, down 39.9% [2]. Operational Analysis - The company’s white liquor sales fell by 16.3% to 139,000 tons in 2024, with a price increase of 3.9% to 203,000 yuan/ton. Revenue from mid-to-high-end liquor and regular liquor was 24.32 billion yuan and 3.93 billion yuan, respectively, with year-on-year declines of 14.8% and 0.5% [3]. Financial Quality - The company’s net profit margin decreased to 23.1% in 2024, with a gross profit margin of 73.2%. In Q1 2025, the net profit margin was 32.9%, with a gross profit margin of 72.8% [4]. - The company has committed to a cash dividend of no less than 7 billion yuan for 2024-2026, corresponding to a current dividend yield of approximately 6.5% [4]. Profit Forecast and Valuation - The report adjusts the profit forecast for 2025 and 2026, expecting a 23% and 27% decrease in net profit, respectively. The projected revenues for 2025, 2026, and 2027 are expected to decline by 11.0%, increase by 3.0%, and increase by 5.8%, respectively [5].