
Investment Rating - The investment rating for the company is "Buy" [7][15] Core Views - The company is expected to achieve total operating revenue of 311.96 billion yuan in 2024, with a year-on-year growth of 3.19% [3] - The gross profit margin and net profit margin for 2024 are projected to be 87.54% and 43.19%, respectively, showing slight declines compared to the previous year [3] - The company plans to maintain a cash dividend of 65% of the net profit attributable to shareholders, with a total cash dividend of 87.58 billion yuan in 2024 [3][8] Financial Performance Summary - For Q4 2024, the company reported total operating revenue of 68.93 billion yuan, a decrease of 16.86% year-on-year [4] - The company achieved a net profit of 18.80 billion yuan in Q4 2024, down 29.86% year-on-year [4] - The sales revenue for 2024 is expected to be 400.36 billion yuan, reflecting a year-on-year increase of 26.74% [3] Revenue Breakdown - In 2024, the revenue from mid-to-high-end liquor is projected to be 275.85 billion yuan, with a year-on-year growth of 2.77% [5] - The company anticipates a total of 315.76 billion yuan in revenue for 2025, with a growth rate of 1.22% [9][11] Profitability Forecast - The net profit attributable to shareholders is expected to reach 134.73 billion yuan in 2024, with a growth of 1.71% [11] - The earnings per share (EPS) for 2025 is projected to be 9.23 yuan, with a price-to-earnings (P/E) ratio of 13.61 [11]