
Investment Rating - The report maintains a "Recommended" rating for the company, indicating a positive outlook for its stock performance relative to the benchmark index [7][8]. Core Views - The company reported a revenue of 31.196 billion yuan and a net profit of 13.473 billion yuan for 2024, reflecting year-on-year growth of 3.19% and 1.71% respectively. The fourth quarter of 2024 saw a decline in revenue and net profit, with year-on-year decreases of 16.86% and 29.86% respectively [3]. - The company adheres to a "dual brand, three product lines, and major products" strategy, with a focus on high-end liquor. The revenue from liquor operations reached 31.053 billion yuan, with a gross margin of 87.62%, showing a slight decline [4]. - The company has committed to a shareholder return plan, ensuring that cash dividends will account for at least 65% of net profit for 2024, 70% for 2025, and 75% for 2026, with a minimum total of 8.5 billion yuan in cash dividends each year [6][8]. Summary by Sections Financial Performance - For 2024, the company achieved a total revenue of 31.196 billion yuan, with a net profit of 13.473 billion yuan. The expected revenue for 2025 is projected at 31.883 billion yuan, with a net profit of 13.753 billion yuan, indicating a growth rate of 2.2% [9][10]. - The gross margin for 2024 was reported at 87.54%, with a slight decline expected in the following years [11]. Revenue Breakdown - The high-end liquor segment generated 27.585 billion yuan in revenue, while other liquor products contributed 3.467 billion yuan. The high-end segment saw a volume increase of 14.39% but a price decrease of 10.15% [4]. - The company’s revenue from traditional and emerging channels was 29.573 billion yuan and 1.479 billion yuan respectively, showing growth in both areas [4]. Shareholder Returns - The company plans to distribute a total cash dividend of 6.8 billion yuan for 2024, alongside a previously implemented 2 billion yuan interim dividend, meeting the 65% payout ratio requirement [8]. - The projected dividend yield for 2024 is 4.75%, reflecting the company's commitment to returning value to shareholders [6][8].