LZLJ(000568) 国海证券·2025-04-29 08:34Investment Rating - The report maintains a "Buy" rating for Luzhou Laojiao [1][10] Core Views - The company achieved a total operating revenue of 31.196 billion yuan in 2024, a year-on-year increase of 3.19%, and a net profit attributable to shareholders of 13.473 billion yuan, up 1.71% year-on-year [5][6] - In Q1 2025, the company reported an operating revenue of 9.352 billion yuan, a year-on-year increase of 1.78%, and a net profit attributable to shareholders of 4.593 billion yuan, up 0.41% year-on-year [5][6] - The company is actively adjusting its distribution channels and accelerating digital transformation to support long-term growth [6] Performance Overview - In 2024, the revenue from mid-to-high-end liquor and other liquor categories was 27.585 billion yuan and 3.467 billion yuan, respectively, with year-on-year growth of 2.77% and 7.15% [6] - The company’s gross profit margin for 2024 was 87.54%, a decrease of 0.76 percentage points year-on-year, attributed mainly to the increase in mid-to-low-end product sales [6] - The sales expense ratio improved significantly, with a reduction of 1.80 percentage points year-on-year [6] Financial Projections - The company forecasts operating revenues of 31.914 billion yuan, 33.924 billion yuan, and 36.537 billion yuan for 2025, 2026, and 2027, respectively [9][10] - The net profit attributable to shareholders is projected to be 13.804 billion yuan, 14.813 billion yuan, and 16.154 billion yuan for the same years [9][10] - The earnings per share (EPS) are expected to be 9.38 yuan, 10.06 yuan, and 10.97 yuan for 2025, 2026, and 2027, respectively [9][10]