Investment Rating - The report maintains a "Buy" rating for BYD Electronics with a target price of HKD 41.0, representing a potential upside of 28.9% from the recent closing price of HKD 31.8 [5]. Core Views - The first quarter performance of BYD Electronics was stable, with revenue of RMB 36.88 billion, a year-on-year increase of 1.10%. The gross profit margin was 6.3%, showing a year-on-year decline of 0.58 percentage points but an increase of 0.43 percentage points quarter-on-quarter. The net profit attributable to shareholders was RMB 622 million, up 1.92% year-on-year [1][2]. - The indirect impact of tariffs from the U.S. is considered to be greater than the direct impact, as the company's direct exports to the U.S. are minimal. The company has a broad global layout with factories in Vietnam, India, Malaysia, and Hungary, allowing it to provide low-cost solutions to mitigate risks [2][3]. Summary by Sections Financial Performance - In Q1, the assembly business in the consumer electronics sector remained stable with slight growth, while the automotive business saw an increase due to higher order volumes. However, the demand for high-end smartphones decreased, affecting the gross profit and margin of the main business [2]. - The company reported a gross profit of RMB 2.325 billion, a year-on-year decrease of 7.35% [1]. Future Growth Drivers - For 2025, the assembly business is expected to continue growing, supported by improved efficiency at the Chengdu factory. The automotive electronics segment is anticipated to benefit from the overall growth in vehicle production and increased value per vehicle [3]. Market Position and Strategy - BYD Electronics is viewed positively for its technological leadership and customer resource advantages in the consumer electronics sector. The company is well-positioned to navigate the slow adjustment of supply chains by major clients due to its overseas production capacity [3].
比亚迪电子（00285）：比亚迪股份（01211）公司动态分析：一季度业绩平稳，美国关税暂未带来不利影响