JONJEE(600872) 招商证券·2025-04-30 04:34Investment Rating - The report maintains a "Strong Buy" rating for the company [2][3] Core Views - The company experienced a decline in revenue and net profit in Q1 2025, with year-on-year changes of -25.94% and -27.61% respectively, but profit margins remained relatively stable [1][3] - The company is expected to continue its reform efforts, which are anticipated to accelerate, alongside increased mergers and acquisitions and channel expansion, leading to steady revenue growth [1][3] - The main product line, 美味鲜, is projected to benefit from cost reductions and the recovery of minority stakes, with profit growth expected to outpace revenue growth [1][3] Financial Performance Summary - In Q1 2025, the company reported total revenue of 1.101 billion and net profit attributable to shareholders of 181 million, reflecting declines of 25.81% and 24.24% year-on-year respectively [3][4] - The gross margin improved to 38.73%, up 1.75 percentage points year-on-year, primarily due to lower raw material costs [3][4] - The company added 118 new distributors in Q1 2025, continuing its strategy of expanding market coverage and penetration [3][4] Future Projections - Revenue is projected to grow from 5.139 billion in 2023 to 6.862 billion by 2027, with a compound annual growth rate of approximately 10% [4][12] - The net profit is expected to recover from 893 million in 2024 to 1.120 billion by 2027, indicating a gradual improvement in profitability [4][12] - Earnings per share (EPS) are forecasted to increase from 1.14 in 2024 to 1.43 by 2027, reflecting positive growth trends [4][12]