山西汾酒24年报&25Q1点评：稳健增长持续

Investment Rating - The investment rating for Shanxi Fenjiu is "Buy" (maintained) [2] Core Views - The company demonstrates steady growth momentum in revenue [6] - Profit growth is driven by product mix upgrades [7] - The quality of financial reports indicates a strong willingness to collect payments [8] Financial Performance Summary - For Q1 2025, revenue reached 16.523 billion yuan (up 7.72%), with net profit attributable to shareholders at 6.648 billion yuan (up 6.15%) [9] - In Q4 2024, revenue was 4.653 billion yuan (down 10.24%), with net profit at 893 million yuan (down 11.32%) [9] - For the year 2024, revenue totaled 36.011 billion yuan (up 12.79%), with net profit at 12.243 billion yuan (up 17.29%) [9] - Q1 2025 product revenue growth: Fenjiu series +8.2%, other series -15.5% [9] - In 2024, mid-to-high-end and other liquor revenues grew by 14.4% and 9.4% respectively [9] Profitability and Margins - Q1 2025 gross margin improved by 1.3 percentage points to 78.8% due to product mix enhancement [9] - For 2024, gross margin increased by 0.9 percentage points to 76.2% [9] Investment Recommendations - The company is expected to achieve total revenue of 39.497 billion yuan, 43.546 billion yuan, and 48.149 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 9.7%, 10.3%, and 10.6% [11] - Net profit forecasts for the same years are 13.390 billion yuan, 14.810 billion yuan, and 16.500 billion yuan, with growth rates of 9.4%, 10.6%, and 11.4% [11] - Current price-to-earnings ratios are projected at 19, 17, and 15 for the years 2025, 2026, and 2027 respectively [11]