MANGO(300413) 国元证券·2025-05-06 11:47Investment Rating - The report maintains a "Buy" rating for the company [4][7]. Core Views - The company has experienced a slight decline in revenue and profit due to increased investment in content and a contraction in traditional TV shopping [2]. - The internet video business, particularly the Mango TV membership segment, has shown significant growth, while advertising revenue remains under pressure [3]. - The company is expected to see a gradual recovery in earnings per share (EPS) over the next few years, with projected EPS of 0.98, 1.15, and 1.27 for 2025, 2026, and 2027 respectively [4]. Financial Performance Summary - In 2024, the company achieved an operating revenue of 14.08 billion yuan, a year-on-year decrease of 3.75%, and a net profit attributable to shareholders of 1.364 billion yuan, down 61.63% year-on-year [6]. - For Q1 2025, the company reported an operating revenue of 2.9 billion yuan, a decline of 12.76% year-on-year, and a net profit of 379 million yuan, down 19.80% year-on-year [2]. - The membership revenue for Mango TV reached 5.148 billion yuan in 2024, reflecting a growth of 19.3% year-on-year, with a membership base of 73.31 million [3]. - The advertising revenue for 2024 was 3.438 billion yuan, a decrease of 2.7% year-on-year, indicating a sluggish recovery in brand advertising [3]. Business Segment Performance - The internet video segment generated 10.179 billion yuan in revenue in 2024, down 4.10% year-on-year, while the new media interactive entertainment segment grew by 9.77% to 1.262 billion yuan [3]. - The content e-commerce segment reported a revenue of 2.6 billion yuan in 2024, a decrease of 7.87% year-on-year, but the small Mango e-commerce achieved a record GMV of 16.1 billion yuan, with a compound annual growth rate of 125% over four years [3].