Wangfujing(600859) 广发证券·2025-05-13 06:34Investment Rating - The investment rating for Wangfujing (600859.SH) is "Buy" with a current price of 13.91 CNY and a reasonable value of 14.11 CNY per share [2]. Core Views - The report indicates that Wangfujing's performance in Q1 2025 was under pressure, with revenue of 2.99 billion CNY, a year-on-year decrease of 9.8%, and a net profit attributable to shareholders of 55.64 million CNY, down 72.4% year-on-year. The report emphasizes the company's medium to long-term potential for recovery and growth [6][11][37]. Summary by Sections Q1 2025 Performance - Wangfujing's Q1 2025 revenue was 2.99 billion CNY, down 9.8% year-on-year, with a net profit of 55.64 million CNY, a decrease of 72.4% year-on-year. The decline in revenue was attributed to changes in the consumer market and increased costs from new store preparations [6][11][15]. Business Structure Optimization - The report highlights ongoing optimization in the business structure, with revenue from various segments: department stores (1.15 billion CNY, -13.9%), shopping centers (750 million CNY, -6.6%), outlets (600 million CNY, +4.1%), specialty stores (390 million CNY, +3.9%), and duty-free shops (100 million CNY, -17.8%). The shopping centers and outlets showed positive growth trends due to increased store numbers and operational advantages [17][18]. Duty-Free Business Expansion - Wangfujing has achieved full coverage in its duty-free business, winning bids for several projects, including Harbin and Mudanjiang airports and Wuhan city. This expansion is expected to provide significant growth opportunities [23][30]. Profit Forecast and Investment Recommendations - The forecast for net profit attributable to shareholders for 2025-2027 is 4.5 billion CNY, 5.1 billion CNY, and 5.8 billion CNY, respectively, with corresponding PE ratios of 35.5x, 31.3x, and 27.4x. The report maintains a "Buy" rating, projecting a 36x PE for 2025, leading to a reasonable value of 14.11 CNY per share [6][37].