HEILAN HOME(600398) 东方证券·2025-05-13 11:05Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 8.5 CNY for 2025, based on a 17x PE valuation [2][3][8]. Core Insights - The company reported a resilient performance in Q1, with revenue and net profit showing year-on-year growth of 0.2% and 5.5% respectively, despite a challenging environment in 2024 [7]. - The company is focusing on expanding into new business areas, particularly in the sports sector, and is deepening its presence in urban outlet markets [7]. - The revenue forecast for 2025-2027 is adjusted, with expected earnings per share of 0.5, 0.56, and 0.63 CNY respectively [2][8]. Financial Performance Summary - Revenue: The company achieved a revenue of 21,528 million CNY in 2023, with a projected decline to 20,957 million CNY in 2024, followed by a recovery to 22,496 million CNY in 2025, representing a 7.3% growth [2][11]. - Net Profit: The net profit attributable to the parent company is expected to decrease from 2,952 million CNY in 2023 to 2,159 million CNY in 2024, before increasing to 2,417 million CNY in 2025 [2][11]. - Profit Margins: The gross margin is projected to improve slightly from 44.5% in 2023 to 45.3% in 2027, while the net margin is expected to rise from 13.7% in 2023 to 11.3% in 2027 [2][11]. Brand and Channel Performance - Brand Performance: The "Hailan Home" series is expected to see a revenue decline of 7.2% in 2024, with a net reduction of 143 stores [7]. - Channel Performance: Online revenue is projected to grow by 35.6% in 2024, while offline revenue is expected to decline by 10% [7]. Market Position and Valuation - The company’s market capitalization is approximately 38,470 million CNY, with a current share price of 8.01 CNY [3]. - The company is positioned within the textile and apparel industry, with a focus on expanding its market share through strategic investments and new business initiatives [3][7].