Investment Rating - The investment rating for the company is "Buy" as of the previous report [10]. Core Insights - The company reported a revenue of 3.538 billion yuan in 2023, a decrease of 12.8% year-on-year, with a net profit attributable to shareholders of 298 million yuan, down 11.1% year-on-year. However, Q4 2023 showed signs of recovery with a revenue increase of 19.7% year-on-year [2]. - The company is expected to see revenue growth accelerate in Q2 2024 due to overseas inventory optimization and product/channel expansion [2][3]. - The company has successfully expanded its product categories, including the introduction of height-adjustable desks, which have entered major global retail supply chains [3]. Financial Performance - In 2023, the company's gross margin was 22.9%, an increase of 3.5 percentage points year-on-year, while the net profit margin was 8.4%, up 0.2 percentage points year-on-year [5]. - The company achieved a net operating cash flow of 324 million yuan in 2023, although it faced a decline compared to the previous year [6]. - The forecast for net profit attributable to shareholders for 2024-2026 is 330 million, 410 million, and 490 million yuan, respectively, with corresponding P/E ratios of 13.0X, 10.4X, and 8.7X [6]. Sales Performance - Domestic sales increased by 7.91% in 2023, while foreign sales decreased by 17.88%. However, the second half of 2023 showed a recovery in both domestic and foreign sales [4]. - The company has actively participated in trade shows and expanded its customer base, successfully entering major retail clients like Costco and Sam's [4]. Production and Efficiency - The company has improved production efficiency, with a reduction in unit costs for office chairs and sofas by 4.5% and 6.2% respectively in 2023 [5]. - The company is focusing on lean manufacturing and cost optimization, which is expected to enhance profitability in the future [5].
经营稳健,成长矩阵多元