Core Insights - The webinar titled "Beyond the Blast – How to Pitch with Purpose and Build Lasting Media Relationships" aims to improve media outreach strategies for public relations professionals [1][3] - The event will feature Barbara Nonas, an award-winning PR strategist with over 20 years of experience, who has successfully secured over 1,000 media placements for various organizations [2] Group 1: Webinar Details - The webinar is scheduled for Tuesday, March 25, 2025, from 12:30 PM to 1:30 PM ET [1] - Attendees will learn strategies to enhance their pitching techniques and build long-term media relationships [1][3] Group 2: Importance of Effective PR - A significant number of PR pitches are ignored due to lack of relevance and value, highlighting the need for improved pitching strategies [3][5] - The webinar aims to help communicators avoid common mistakes that lead to unanswered pitches and improve response rates by demonstrating clear value [5] Group 3: Company Overview - Notified is positioned as a technology partner for both investor relations and public relations professionals, offering integrated platforms for media outreach and corporate narrative management [4] - GlobeNewswire, part of Notified, is recognized as one of the largest and most trusted newswire distribution networks, serving leading organizations for over 30 years [4]

Core Insights - West Technology Group has entered into a definitive agreement to sell its Notified business to Equiniti for $534.5 million, which includes an $80 million earnout [1][3] - The transaction is expected to close in the second quarter of 2025, pending regulatory approvals and customary closing conditions [3] Company Overview - West Technology Group is a global leader in technology-enabled services, providing innovative, cloud-based solutions that connect organizations and individuals [5][6] - The company operates in multiple regions, including the United States, Canada, Europe, the Middle East, Asia Pacific, and Latin America, and is controlled by affiliates of Apollo Global Management [6] Notified Business - Notified is a leading global technology and services partner for corporate storytellers, including investor relations, public relations, and corporate communications professionals [2] - The services provided by Notified include IR websites, shareholder communications, marketing, and regulatory press release distribution, along with measuring the impact of earned media [2] Strategic Rationale - The acquisition is seen as a strategic move that will enhance Notified's capabilities in empowering PR and IR professionals with necessary tools and support [3] - The CEO of West emphasized that customers will continue to receive exceptional service and trusted solutions post-transaction [3] Equiniti Overview - Equiniti is a global leader in shareholder services and advisory, serving approximately 5,000 clients, including around 50% of the FTSE 100 UK and 35% of the S&P 500 [7] - The company specializes in managing ownership through critical corporate lifecycle events, providing strategic insights and operational expertise [7]

Core Insights - TeleVox is showcasing its AI-powered virtual assistant, SMART Agent, at HIMSS 2025, aimed at enhancing patient experiences through omnichannel patient relationship management [1][4] - SMART Agent automates routine tasks and provides self-service options for patients, thereby improving staff efficiency and patient care [2][5] - The collaboration between TeleVox and Mosaicx under West Technology Group enhances their product offerings with advanced voice technology and generative AI capabilities [3] Company Overview - TeleVox serves over 7,000 healthcare organizations, providing solutions that integrate with electronic health records (EHR) for personalized patient interactions [6] - The company has a 30-year history of improving healthcare communication, reducing operational burdens, and driving revenue for healthcare providers [6] - TeleVox is part of West Technology Group, LLC, which is managed by affiliates of Apollo Global Management, Inc. [6]