记者从商务部了解到，春节假期前四天，各地组织开展"乐购新春"春节特别活动，加大政策支持力度， 带动商品消费和服务消费较快增长，持续激发假日消费活力。 服务消费活力满满。假期前三天，重点平台国内游消费增长4.5%。重点平台租车出行订单量增长26%， 南北互跨订单量增长196%。 商务大数据显示，假期前四天，全国重点零售和餐饮企业日均销售额较2025年假期前四天增长8.6%。 假期前三天，商务部重点监测的78个步行街（商圈）客流量、营业额比去年同期分别增长4.5%和 4.8%。 商品消费需求旺盛。以旧换新政策效应持续显现，截至2月19日，2026年消费品以旧换新惠及2888.0万 人次，带动销售额1980.2亿元。其中，汽车以旧换新61.2万辆，带动新车销售额1005.3亿元。智能产品 备受青睐，商务大数据显示，假期前三天，重点平台智能穿戴设备销售额增长19.7%，其中智能眼镜增 长2.5倍，智能血糖仪增长48.6%。海南离岛免税销售较快增长，假期前四天，海南离岛免税销售额达 9.7亿元，增长15.8%。 （文章来源：央视新闻客户端） ...

Core Insights - The "Happy Shopping Spring Festival" campaign led by the Ministry of Commerce has resulted in a significant increase in retail and dining sales during the first two days before the Spring Festival, with a 10.6% growth compared to the same period in 2025 [1] Retail and Dining Performance - Daily average sales of key retail and dining enterprises increased by 10.6% compared to the same period in 2025 [1] - Foot traffic and sales in 78 monitored pedestrian streets saw a rise of 23.2% and 33.2% respectively compared to the first day of the previous year's Spring Festival [1] Consumer Demand Trends - The "trade-in for new" consumption model has been notably successful, benefiting 26.9 million people and generating sales of 190.51 billion yuan [1] - Specifically, 604,000 vehicles were traded in, leading to new car sales worth 98.99 billion yuan [1] - There is a strong demand for green, smart, and healthy products, with sales of smart wearable devices increasing by 130%, and sales of smart blood pressure monitors and blood glucose meters rising over 60% [1] - Organic food sales also saw a significant increase of 52% [1] Service Consumption Growth - Reservations for New Year's Eve dinners increased by 80.7%, while hotel accommodation transactions grew by 32.7% [1] - Car rental orders surged by 54%, and spending on ice and snow tourism rose by 120%, with winter vacation spending increasing by 68% [1]