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泸州老窖(000568) - 泸州老窖投资者关系管理信息
000568LZLJ(000568)2024-11-04 10:25

Group 1: Sales Performance and Market Strategy - The sales of mid-range products in the first three quarters met market demand, with improvements in opening rates and terminal profitability [1] - The company plans to enhance market penetration and consumer engagement through a digital marketing system and various consumer cultivation activities [1] - The company aims for sustainable growth based on healthy development and high-quality progress [1] Group 2: Future Development Plans - The company is focusing on brand building and consumer education in its future expenditure plans [1] - The strategy includes adapting to market conditions and competition to ensure effective cost planning [2] - The company recognizes the trend towards lower alcohol content in the industry and plans to promote low-alcohol products in response to consumer demand [2] Group 3: Product Development and Market Expansion - The company has seen rapid development in its head liquor products, establishing a solid market foundation [2] - The black cap product line is in the cultivation stage, focusing on 20 cities before nationwide promotion [2] - The company is committed to enhancing the quality of sales services and consumer satisfaction through a revised sales strategy [1] Group 4: Sales Team Management - Since 2014, the company has continuously innovated its sales team management and established a comprehensive assessment and incentive system [2] - Future efforts will focus on increasing digital investment to identify and nurture outstanding sales talent [2]