BANK OF CHANGSHA(601577)2024-11-27 08:17Business Strategy and Market Expansion - Changsha Bank has achieved full coverage of county-level outlets, but the market share in counties outside Changsha is still low, indicating significant growth potential [3] - The bank plans to deepen its operations and market expansion in county-level branches, especially those with low market share and recent establishment [3] Cost Management and Interest Rate Adjustments - Changsha Bank has adjusted its deposit interest rates three times in 2024, aligning with the interest rate levels of state-owned banks and actively coordinating with peers to manage the upper limit [3] - The bank implements differentiated pricing, managing high-cost liabilities such as structured deposits, large-denomination certificates of deposit, and medium-to-long-term deposits through quota management and FTP guidance, encouraging shorter deposit terms and better cost structures [4] Future Profit Growth Drivers - Net interest income growth will focus on optimizing asset and liability structures, fine-tuning pricing, and balancing volume and price [4] - Fee and commission income will be driven by incentive and competition mechanisms, enhancing cross-departmental collaboration and cross-selling [4] - Other non-interest income will be supported by strategic investment portfolio adjustments based on interest rate cycle and volatility analysis, aiming for stable and sustainable investment returns [4]