COMIX GROUP(002301)2025-04-28 09:20Financial Performance - In 2024, the company achieved a revenue of CNY 11.397 billion, a year-on-year increase of 2.69%, while the net profit attributable to shareholders was CNY 63 million, a decrease of 18.32% compared to the previous year [6] - In Q1 2025, the main revenue was CNY 2.212 billion, a year-on-year increase of 0.98%, with a net profit of CNY 49 million, down 1.14% from the same period last year [6] Business Strategy - The company aims to find new growth points in 2025 by enhancing the proportion of existing customers, improving new customer development capabilities, and expanding local major customer outreach [3] - The focus remains on the B2B sector, particularly in office supplies, MRO industrial products, employee benefits, and marketing materials, with over 60 out of 98 central enterprises currently served [7] Digital Transformation - The company has launched over 50 application scenarios in its digital operation platform, with more than 70% of these related to main business production scenarios, significantly enhancing service efficiency and customer experience [7][23] - The digital procurement total in China reached approximately CNY 17.2 trillion in 2023, with a penetration rate of 9.8% and a growth rate of 15.2% [8] Shareholder Returns - In 2024, the company implemented a cash dividend of CNY 59.4213 million and proposed an additional CNY 49.8196 million cash dividend, totaling CNY 109.2408 million over two years [9] Market Trends - The government has prioritized boosting consumption and investment efficiency, with policies aimed at expanding domestic demand, which is expected to positively impact the company's growth [8] - The company is focusing on high-value student stationery and office supplies, with plans to enhance product capabilities and service offerings [11] Challenges and Risks - The company has faced a decline in revenue due to project delays in the B2B sector, impacting overall growth [3] - There are concerns regarding asset impairment related to historical assets from Haoshitong, which the company is addressing through improved management of accounts receivable and inventory [20][24] Future Outlook - The company plans to continue its focus on self-owned brand development, particularly in cultural IP products, while exploring opportunities in high-value segments [11][16] - The cross-border e-commerce strategy is a key development direction, with significant progress in sales on platforms like Amazon [18]