Financial Data and Key Metrics - Total net bookings for FY 2024 were 7.43billion,up12.01 billion, up 11% YoY or 12% in constant currency, driven by Star Wars Jedi: Survivor and EA SPORTS portfolio [22] - Live services net bookings were 5.43billion,down27.56 billion, up 2% YoY, with a gross margin of 77.4%, an improvement of 150 basis points [23] - GAAP EPS was 4.68,growing632.32 billion, a record for the fiscal year [23] - Free cash flow reached 2.12billion,up58150 million [24] Business Line Performance - EA SPORTS FC grew net bookings by high teens YoY, with billions of matches played and over a billion hours of content watched globally [10][11] - Madden NFL 24 achieved record net bookings and was the highest-selling installment since the early 2000s [13] - Apex Legends surpassed 3.4billioninlifetimenetbookings,withplayersentimentimprovingby29pointsYoY[16][17]−TheSims4surpassed85millionplayers,withdouble−digitYoYgrowth,andcombineddownloadsofSimsOnlineandSimsMobileexceeded500million[18]MarketPerformance−NorthAmericasawincreasedengagementforthetop10franchises,withmarketsharegrowthsinceFY2022[6]−EASPORTSFCMobileandOnlinedeclinedYoYduetorecordcomparablesfromtheprioryear′sWorldCuptailwinds,butFCUltimateTeamgrewlow−singledigits[25]−MaddenNFLsawincreasedweeklyactiveusersduringandaftertheSuperBowl,withexcitementcontinuingthroughtheNFLdraft[14]StrategicDirectionandIndustryCompetition−Thecompanyisfocusedonthreestrategicpillars:entertainingmassiveonlinecommunities,tellingblockbusterstories,andharnessingthepowerofcommunity[7]−EAisleveragingpartnershipswithbrandslikeNike,Pepsi,UberEats,andBeatstodeepenconnectionswithplayersandunlocknewsponsorshipopportunities[12]−ThecompanyisinvestinginAItoimprovedevelopmentefficiencyandexpandgameexperiences,withover507.3 billion to 7.7billion,withmid−single−digitgrowthincoreliveservicesandlow−single−digitgrowthinmobile[29]−ThecompanyexpectsGAAPoperatingmargintoexpandby300to350basispointsbyFY2027,withnon−GAAPoperatingmarginexpandingby150to200basispoints[31]OtherImportantInformation−Thecompanyannounceda5 billion stock repurchase program over the next three years, with 1.5 billion expected to be returned in FY 2025 [31] - EA plans to share more details about its development pipeline and strategic priorities at its Investor Day in September 2024 [32] Q&A Session Summary Question: Non-GAAP Operating Margin Guidance - The company introduced non-GAAP operating margin guidance to provide better transparency and align with its long-term financial framework [36][37] Question: Expectations for Major Franchises in FY 2025 - Management expects mid-single-digit growth in core live services, with continued growth in EA SPORTS FC and advancements in Apex Legends [42] Question: Stock Repurchase Program - The 5 billion stock repurchase program aligns with the company's long-term financial framework and signals confidence in future growth [44] Question: Mobile Segment Growth - The company expects low-to-mid-single-digit growth in the mobile market, with a focus on leveraging massive online communities and investing in breakout mobile titles [57][58] Question: AI in Game Development - AI is expected to significantly improve development efficiency, with over 50% of processes impacted, and expand game experiences over the next three to five years [65][66] Question: Advertising and IP Adaptation Opportunities - Advertising is seen as a potential growth driver, particularly in community-driven experiences beyond traditional gameplay, while IP adaptation into broader media is expected to benefit from the company's portfolio [73][72]