TIANYOUDE(002646)2022-11-19 03:06Group 1: Company Overview and Strategy - The company aims to strengthen and expand Tianyoude Qingke Wine, leveraging the unique advantages of the Qinghai-Tibet Plateau [1][2] - The company is committed to long-term development and has a strategic focus on integrating wine, culture, and tourism [3][4] - The goal is to become a leading enterprise in the domestic liquor industry, with a target stock price of 300 RMB [2][3] Group 2: Impact of COVID-19 - The pandemic has significantly affected the company, but it is focusing on strengthening its fundamentals during this period [2][3] - The company anticipates an increase in tourism post-pandemic, which will benefit its operations [2][3] Group 3: Financial Performance and Stock Issues - The company reported a turnaround in 2021, with net profit turning positive compared to 2020 [11][12] - The stock price has been under pressure, dropping from 28 RMB to 17 RMB, raising concerns among investors [11][12] - The company is addressing stock price concerns and is focused on improving operational performance [11][12] Group 4: Government Support and Policies - The provincial government has implemented several initiatives to support the development of the Qingke industry, including the "Qingke Wine Revitalization Plan" [2][3] - The company is aligned with government policies aimed at promoting high-quality development in the region [2][3] Group 5: Marketing and Sales Strategy - The company is gradually expanding its market presence from the Northwest to nationwide, focusing on regions with a strong foundation for Qingke liquor [12][14] - The marketing strategy includes enhancing brand awareness and exploring new sales channels, including online platforms [12][14] Group 6: Product Development and Innovation - The company is committed to diversifying its product offerings, including health-oriented Qingke products and low-alcohol options [14] - There is a focus on maintaining quality standards in line with new national regulations for liquor production [14]