Financial Data and Key Metrics - Q2 revenue reached 531billion,representing113 49, and non-GAAP EPS was 448,up153 91 billion, with net new ARR of 487million[13]−DocumentCloudrevenuegrew19782 million, with net new ARR of 165million,aQ2record[15]−CreativeCloudrevenuegrew113 13 billion, with net new ARR of 322million[21]−ExperienceCloudrevenuegrew91 33 billion, with subscription revenue up 13% YoY to 12billion[23]−Cashflowfromoperationswas1 94 billion, and RPO reached 1786billion,up175 33 billion to 538billionandDigitalMedianetnewARRof460 million [38] Other Key Information - Adobe repurchased 25billioninshares,with22 7 billion remaining under its 25 billion authorization [37] - The company was recognized among Fortune's 100 Best Companies to Work For and Glassdoor's Best-led Companies [41] Q&A Session Summary Question: Drivers of Creative Cloud net new ARR - Growth is driven by new user acquisition, upsell to higher-value plans, and AI-driven features like Firefly [44][45] Question: Impact of generative AI on demand - Generative AI is driving adoption across Creative Cloud and Document Cloud, with early success in monetizing AI technologies [47][48] Question: Macroeconomic environment and demand trends - Adobe's diverse product portfolio and execution focus mitigate macroeconomic risks, with strong performance across SMB and enterprise segments [53] Question: Firefly monetization and engagement - Firefly is driving higher retention and engagement, with users migrating to higher-priced plans that include Firefly entitlements [56][58] Question: Adobe Express metrics and accomplishments - Express MAU doubled QoQ, with cumulative exports growing over 80% YoY, driven by AI integration and mobile adoption [61][62] Question: Creative Cloud unit growth outlook - Strong unit growth is expected to continue, driven by AI-driven product innovation and onboarding improvements [66] Question: AEP growth drivers and AI Assistant impact - AEP AI Assistant is simplifying use case deployment, driving consumption growth, and accelerating the journey to 1 billion in revenue [83][84] Question: Long-term impact of generative AI on creative and marketing industries - Generative AI is expected to expand the market by making creative tools more accessible and enabling personalized marketing at scale [89][91] Question: Customer feedback on Firefly Services and GenStudio - Early feedback is positive, with customers using Firefly Services for ideation and content variation, and GenStudio for automating content production [98][99]