果然视频｜青岛啤酒连世界，举杯共庆中国年 青岛啤酒连世界，举杯共庆中国年！无论身处何方，开启一瓶青岛啤酒，就是开启浓浓中国味。让麦香 跨越山海，连接每一份思乡情，与全球华人共同举杯，欢庆新春佳节！ 果然视频｜青岛啤酒连世界，举杯共庆中国年 大众报业·齐鲁壹点17分钟前 暂无评论 鲁ICP备15022957号-13 鲁公网安备 37010202002220号 鲁新网备案号201000101 电信增值业务许可证： 鲁B2-20120085 热门评论我要评论 微信扫码 移动端评论 齐鲁晚报·齐鲁壹点 版权所有(C) All Rights Reserved 联系电话：0531-82625462邮箱： 1790179766@qq.com ...

（文章来源：证券日报） 证券日报网讯 2月13日，青岛啤酒在互动平台回答投资者提问时表示，公司已于2024年成立了财务共享 中心，该中心主要职责为集中会计核算与资金结算处理业务，目前已有部分单位上线共享平台，其余正 有序推进。 ...

当拥有100多年历史的青岛啤酒与人工智能技术产生"化学反应"，发展之路更加宽广。 在青岛啤酒厂无菌灌装车间里，生产线飞速运转，新鲜下线的青啤原浆搭乘飞机、高铁运往全国各地。 这款保质期只有7天的产品，在全国30多个城市下单半小时即可尝鲜。依托"智能大脑"，青岛啤酒以大 数据分析为决策中枢，搭建一条与时间赛跑的极速保鲜链，实现一瓶啤酒从订单、采购到生产、物流的 全流程数据畅通。 生产线上抢来的"鲜"，需要仓储、物流共同发力，才能快速触达消费者。走进青岛啤酒厂北区高达34米 的智能立体仓库，机器人、机械臂正有序调配货物，地面上无人驾驶叉车忙碌穿梭。依托智能化仓储系 统，日均20余万箱出入库货物轻松定位。产品出库还能自动绑定订单、运送车辆，实现快速调配。 （文章来源：人民日报） 考虑到啤酒发酵周期，基于工业大模型的产线预测系统结合历史数据、天气情况、体育赛事情况、区域 消费特点等综合评估，在订单下达30天前生成预测结果，并在各地匹配合适的原料供应商、生产工厂 等，共享信息，分配任务。 在生产端，依托物联网、人工智能、大数据等技术建成的原料管理、包装产线管理等七大智能管理系 统，带来与传统啤酒酿造不同的响应模式。在原 ...

Core Viewpoint - Qingdao Beer is recognized as the most well-known Chinese brand in the international market, focusing on high quality, high price, and high visibility in its branding strategy [1] Group 1: Brand Strategy - The company emphasizes internationalization and interactive brand promotion to enhance its global market presence [1] - Qingdao Beer continues to innovate in distribution channels to expand its overseas market coverage [1] Group 2: Sales and Market Presence - The proportion of overseas export products in total sales remains relatively small for the company [1] - Qingdao Beer has a long-standing presence in the European market, primarily selling products through joint ventures with local distributors [1]

Core Viewpoint - Industrial tourism is emerging as a new trend in China, attracting visitors to factories and industrial sites, transforming them from "closed production" to "open reception" spaces, and providing unique experiences that blend technology and culture [4][7][10]. Group 1: Industrial Tourism Appeal - Visitors are increasingly interested in industrial tourism, with attractions ranging from car manufacturing to beer production, allowing them to witness advanced technologies and production processes firsthand [4][5]. - The Xiaomi automobile factory exemplifies this trend, featuring advanced robotics and a high-tech environment that captivates visitors, making it a popular destination for industrial tourism [5][8]. - The immersive experiences offered, such as interactive activities in museums, enhance visitor engagement and provide educational value, appealing particularly to younger generations [6][10]. Group 2: Economic Impact and Growth Potential - Industrial tourism is filling a market gap by showcasing modern industrial capabilities, with significant visitor numbers reported, such as nearly 200,000 at Xiaomi and over 15 million at the Qingdao Beer Museum [8][10]. - The industrial tourism sector in China is projected to grow at an annual rate of 18%, with the market size expected to exceed 300 billion yuan by 2029 [10][12]. - The integration of industrial heritage and modern tourism is supported by government policies aimed at promoting industrial culture and tourism development [10][12]. Group 3: Challenges and Future Directions - Despite its growth, industrial tourism in China faces challenges, including the need for deeper engagement and personalized experiences, as many offerings remain superficial [12][13]. - Safety concerns in production environments necessitate a balance between operational safety and visitor experience, which is crucial for sustainable development [13]. - The future of industrial tourism may involve diversification of experiences, incorporating advanced technologies like VR and AR to enhance visitor interaction and immersion [13].

Core Insights - Qingdao Beer is launching a series of new products for the upcoming Year of the Horse in 2026, including zodiac-themed items, festive packaging, and cultural gift boxes, reflecting changes in consumer behavior regarding New Year purchases [1][17] - The Year of the Horse is culturally significant in China, symbolizing strength and hope, and Qingdao Beer has been creating zodiac-themed products since 2014, marking 2026 as the start of a new cycle for their zodiac series [2][18] Product Offerings - The new product line includes the "Hongyun Dangtou" zodiac edition as a high-end festive representation, a New Year packaging series for popular products, and cultural gift boxes that combine beer with artistic elements [4][20] - The overseas version of the Year of the Horse products incorporates local aesthetic elements, enhancing cultural exchange through beer [4][20] Market Trends - Current consumer behavior shows a shift towards rational purchasing, with a focus on quality and practicality, while also balancing emotional value during the festive season [6][22] - Social media's influence has transformed the way younger consumers approach New Year purchases, making it more of a festive experience rather than just a family obligation [6][22] Packaging and Experience - The "Hua Cong Xian Rui" cultural gift box combines drinking experience with collectible attributes, enhancing emotional value in New Year purchases [8][24] - Qingdao Beer has been exploring gift packaging as a significant direction, offering high-value multi-flavor options for various social settings [8][24] Health Trends - There is a growing trend towards health-conscious drinking, with consumers increasingly aware of calorie, sugar, and alcohol intake during traditional festive drinking occasions [11][27] - Qingdao Beer has recognized this trend, launching the first non-alcoholic beer flavor drink in China in 2012 and achieving breakthroughs in various brewing technologies [13][29] Consumer Behavior Changes - The evolution of New Year purchases reflects a broader transformation in consumer expectations, moving from functional consumption to a more integrated expression of emotions, culture, and lifestyle [16][32] - Qingdao Beer's new product series serves as a case study for how established brands can adapt to changing consumer demands through cultural expression and product innovation [16][32]

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The January e-commerce data shows a significant increase in sales and promotional heat, driven by the successful New Year shopping festival, which has injected strong momentum into the market [5][58] - Various product categories, particularly in food and beverages, have experienced high growth rates, indicating a robust consumer demand during the festive season [14][27] Summary by Sections January E-commerce Data Review - The sales heat increased by 1.87% and promotional heat by 0.91% compared to December [5] - The New Year shopping festival, starting on January 15, successfully stimulated consumer purchasing behavior, leading to multiple sales peaks throughout the month [5] Industry Marketing Situation - The food and beverage sector saw a surge in consumer interest, with gift box products becoming a market focal point [14] - Key high-growth categories included snacks, beverages, and alcoholic drinks, with specific products like nuts and chocolates leading the sales [10][25][29] January Category Sales Overview - The sales heat for nuts and snacks grew by 286.58%, with promotional heat increasing by 32.96% [20] - The beverage category saw substantial growth, particularly in fruit juices and carbonated drinks, with some segments experiencing over 600% growth [27] February E-commerce Trend Forecast - Key marketing dates for February include Valentine's Day and the Spring Festival, with brands encouraged to launch themed products and promotions [41][45] - The report highlights the importance of targeting family gatherings and gifting needs during the festive season to drive sales [48] Monthly Rankings - The report includes a sales ranking of brands across various categories, with notable mentions in jewelry, clothing, and food products, indicating strong market competition [62][64][66]

Core Insights - The article highlights the ongoing adjustments in the liquor industry, emphasizing the need for companies to accurately grasp market trends to navigate the increasingly competitive landscape [1] Group 1: White Liquor Market - The white liquor market in January 2026 is experiencing a significant adjustment, with high inventory and low profit margins leading to a situation where channel profits for high-end liquor are compressed to 30-50 yuan per bottle [3] - Despite cautious inventory levels and thin channel profits, the online sales data from Kuaishou indicates a shift in consumer behavior, with regional brands gaining traction in a more accessible and flexible manner [2][4] - The sales proportions for mid-range price segments (100-300 yuan, 300-500 yuan, and 500-800 yuan) have all increased compared to 2025, indicating a shift towards more affordable options [4][5] - The top-selling SKUs in the high-end segment now include regional brands, suggesting consumers are seeking distinctive alternatives beyond traditional high-end products [6] Group 2: Beer Market - The beer market is showing a clear trend of consumption upgrading, with the 100-300 yuan price segment accounting for 74.75% of sales in January 2026, a significant increase from 51.54% in 2025 [8][9] - Qingdao Beer has emerged as a dominant player in the mid-range segment, successfully linking its products to the festive consumption needs of the Chinese New Year [9][11] - The marketing strategies employed by beer brands, such as festive themes and emotional connections, have transformed beer into a social currency during the holiday season [11] Group 3: Wine Market - The wine market is witnessing a shift, with consumer spending moving towards the mid-price range, particularly the 300-500 yuan segment, which saw a substantial increase from 9.28% in 2025 to 21.76% in January 2026 [12][14] - The high-end segment is experiencing a decline, while the mid-range is gaining traction, indicating a potential shift in consumer preferences towards value-oriented options [12][14] - The rise of domestic brands and unique offerings in the wine market suggests a growing consumer interest in quality and storytelling, moving away from solely international brands [16]

食品饮料 2026 年 02 月 08 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -12% 0% 12% 24% 36% 2025-02 2025-06 2025-10 食品饮料 沪深300 相关研究报告 《修复趋势确立，坚定板块布局—行 业点评报告》-2026.2.5 《茅台春节需求韧性超预期，大众品 底 部 改 善 趋 势 明 确 — 行 业 周 报 》 -2026.2.1 《白酒持仓环比降低，茅台需求超韧 性超预期—行业点评报告》-2026.1.30 复苏态势明朗，板块预期乐观 ——行业周报 张宇光（分析师） 张思敏（分析师） zhangyuguang@kysec.cn 证书编号：S0790520030003 zhangsimin@kysec.cn 证书编号：S0790525080001 核心观点：多因素共振，板块有上行动力 2 月 2 日-2 月 6 日，食品饮料指数涨幅为 4.3%，一级子行业排名第 1，跑赢沪深 300 约 5.6pct，子行业中白酒（+5.3%）、软饮料（+4.7%）、啤酒（+4.5%）表 现相对领先。食品饮料板块行情持续上行，核心驱动力源于政策、交易、基本面 及外 ...

Group 1 - Morgan Stanley increased its stake in Qingdao Beer (00168) by 1,285,412 shares at a price of HKD 50.5129 per share, totaling approximately HKD 64.9299 million [1][3] - After the increase, the total number of shares held by Morgan Stanley is approximately 33,171,000, representing a stake of 5.06% [1][3]