当地时间2月23日，松下品牌大会在德国慕尼黑隆重举行。创维与松下正式达成全球战略合作伙伴关 系，携手开启高端电视全球化发展新篇章。创维电视总裁张洪君出席大会并致辞，与松下高层共同见证 这一里程碑时刻。 根据合作协议，创维将依托自身制造实力、研发资源、全球渠道与高效运营能力，全面负责松下品牌电 视在全球市场的生产、销售、营销及渠道拓展；松下则专注核心影像技术研发、产品定义与品质把控， 延续其一贯的高端视听标准。双方将在高端OLED机型领域开展联合开发。 创维始终坚守"技术创维、敢创敢为"的发展理念，持续加大研发投入，构建覆盖显示技术、智能系统、 全球供应链的全栈能力。此次与松下的战略合作，是创维全球化战略的重要里程碑，标志着创维从"产 品出海"迈向"品牌生态出海"的全新阶段，也进一步强化了创维在全球电视产业的核心地位。 未来，创维将以开放共赢的姿态，携手全球优质伙伴，共同推动全球电视产业高质量发展，以中国智造 赋能国际品牌，为用户创造更优质的家庭视听体验。 未来，双方将聚焦高端OLED、Mini LED、智能系统集成、画质算法等核心领域深度协同，深耕欧洲、 北美等全球重点市场，坚守严苛品质标准与完善服务体系，持 ...

（图片来源：摄图网） 近日，据国外媒体最新报道，松下将于今年4月把其欧美电视销售业务转让给中国厂商创维，自身则聚焦日 本本土市场销售及高端机型研发生产。 电视产业曾是日本制造业的骄傲与支柱。上世纪80至90年代，以松下、索尼、夏普、东芝为代表的日系品牌 凭借显像管(CRT)与早期液晶技术垄断全球近90%出货市场，将 "日本制造" 的精密工艺与画质技术推向世 界，成为国家出口创汇的核心引擎与科技实力的象征。然而，随着中国面板厂商如京东方、TCL华星等的巨 额投资与规模效应快速拉低成本，叠加日系自身战略误判、智能电视时代系统与生态竞争力不足，日系电视 全球份额从巅峰期的近90%骤降至2024年的不足6%。松下、索尼等巨头相继调整战略：松下将欧美销售业 务移交创维、保留本土与高端研发。索尼与TCL成立合资公司主导全球运营，夏普、东芝则直接出售业务控 制权。这标志着昔日支柱产业正经历从技术输出向品牌授权的艰难转型，同时也折射出日本消费电子产业在 全球化规模竞争中的深层困境。 21世纪初，全球主要电视制造商开始宣布要生产智能电视，并将智能电视作为它们中高端电视产品的标配。 三星、LG、索尼相继推出首款智能电视，全球行业 ...

本文源自：市场资讯 作者：情报员 国家知识产权局信息显示，深圳创维-RGB电子有限公司取得一项名为"时序驱动电路、方法及显示设 备"的专利，授权公告号CN116386557B，申请日期为2023年3月。 天眼查资料显示，深圳创维-RGB电子有限公司，成立于1988年，位于深圳市，是一家以从事计算机、 通信和其他电子设备制造业为主的企业。企业注册资本185000万人民币。通过天眼查大数据分析，深圳 创维-RGB电子有限公司共对外投资了50家企业，参与招投标项目12次，财产线索方面有商标信息492 条，专利信息5000条，此外企业还拥有行政许可63个。 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 ...

松下与创维此番结盟，是日系彩电品牌近年来集体退潮的缩影。 2月24日，有媒体报道称，日本电子巨头松下控股近日宣布，自2026年4月起，北美和欧洲市场的电视销 售业务将全面移交至创维集团，自身则聚焦于日本本土市场销售及高端机型研发生产。此外，双方还将 在研发与生产领域展开深度合作，重点聚焦高端OLED旗舰机型的开发。 "我们正在根据不同地区构建电视业务最合适的运营模式。 在欧洲和北美，我们将与创维公司建立全面 的合作伙伴关系。"2月24日下午，松下方面在回应《国际金融报》记者采访时称，该公司认为创维是在 欧洲及北美市场实现所需品质与竞争力的最佳合作伙伴，创维在开发能力与制造能力两方面均拥有出色 的全球实绩，且双方能够共享品牌与品质理念，这是本次合作的重要基础。 松下方面在回应中还表示，在欧洲和北美地区，其将利用创维公司的资源来供应Panasonic品牌的电视 机，"这其中包括为发挥我们在画质、音质等方面的公司DNA而进行共同开发的产品。即使在与创维公 司的合作体制过渡后，我们也将确保松下电视机的技术和品质水平，并通过松下和创维公司的共同商品 开发，致力于提供高品质且具有竞争力的电视产品"。 值得一提的是，松下方 ...

Core Viewpoint - Panasonic has signed an agreement with Skyworth to transfer its television sales business in Europe and North America starting in April, as part of its structural reform efforts to address ongoing issues within the company [1] Group 1: Company Actions - Panasonic's decision to transfer its television business follows a year of considering options such as selling or exiting underperforming segments, including the television business [1] - The transfer of the television sales business to Skyworth is part of Panasonic's broader structural reform initiatives aimed at fundamentally transforming its profit structure [1] Group 2: Financial Performance - For the period from April to December 2025, Panasonic reported a sales decline of 8% year-on-year, totaling 5.8837 trillion yen, while net profit decreased by 57% to 125.2 billion yen [1] - As part of its restructuring, Panasonic announced plans to increase potential layoffs from 10,000 to 12,000 employees, although the transfer of the television business will not involve new layoffs or factory downsizing [1]

Core Viewpoint - Panasonic is transferring its television sales business in North America and Europe to Skyworth Group, focusing on the domestic Japanese market and high-end model production to reduce costs related to personnel and logistics [1] Group 1 - The business adjustment is part of Panasonic's strategy to create the most suitable operational model for its television business in different regions [1] - Alongside the announcement of the transfer, Panasonic revealed a new television product line set to launch in the North American and European markets in 2026 [1]

Core Viewpoint - Panasonic is transferring its television sales business in North America and Europe to Skyworth Group, focusing instead on the Japanese domestic market and high-end model production to reduce costs related to personnel and logistics [1] Group 1 - The business adjustment is part of Panasonic's strategy to establish the most suitable operational model for its television business in different regions [1] - Alongside the announcement of the transfer, Panasonic is set to launch a new television product line for the North American and European markets in 2026 [1]

21世纪经济报道吴立洋 近日，据媒体报道，日本电子巨头松下将于今年4月将北美及欧洲的电视销售业务移交给创维集团，自 身则专注于日本本土市场销售及高端机型生产，目的是借此降低自身在人事、物流等方面的成本。 需要指出的是，松下电视业务的大规模变动早在一年前便已有所预兆。 2025年2月4日，松下召开集团经营改革说明会，松下公司社长、松下电器CEO楠见雄规在会上表示，松 下电器将在解散后重组为聚焦智能生活、元器件与解决方案领域的三家公司，各公司间相互独立。2月6 日，松下电器在官网发表声明表示，其电视业务具体变革仍在研讨中，尚未就出售或退出等相关事宜作 出决定。 而在更早之前的2024年9月，松下电视则在退出美国市场十年后，重新宣布推出OLED旗舰Z95A、次旗 舰Z85A，及MiniLED旗舰W95A三款产品，其中 Z95A采用了LG第二代 MLA OLED面板，W95A电视则 由TCL茂佳代工，三款机型均接入亚马逊Fire TV操作系统并联通亚马逊智能家居生态，三款产品尺寸 在55英寸至85英寸间，均定位在中高端市场。 但如今松下先后释出考虑出售电视业务的消息，与确认移交欧美市场销售业务，其单独重返美国市场的 ...

Core Insights - Panasonic is undergoing structural reforms to enhance profitability in its television business, while Skyworth aims for low-cost expansion in the global TV market [3][4] Group 1: Panasonic's Strategic Moves - Panasonic has signed an agreement with Skyworth to transfer its television sales business in Europe and North America starting in April [3] - The company reported a year-on-year sales decline of 8% to 5.8837 trillion yen and a net profit drop of 57% to 125.2 billion yen for the period from April to December 2025 [3] - As part of its restructuring, Panasonic may increase layoffs from 10,000 to 12,000 employees, although the transfer of its TV business will not involve new layoffs or factory downsizing [3][4] Group 2: Skyworth's Expansion Strategy - Skyworth's founder stated that the company has acquired the operational rights for the Philips TV brand in North America and will continue its low-cost global expansion [4] - Following the acquisition of Panasonic's business, Skyworth's own TV brand shipments are projected to reach nearly 9 million units in 2026, increasing its global market share to 4% [4] - The trend of Chinese TV brands taking over Japanese brands is growing, with previous examples including Hisense acquiring Toshiba and TCL planning to control Sony's TV business [4] Group 3: Market Dynamics and Competition - The global TV market is experiencing sluggish growth and intensified competition, leading many second and third-tier brands to divest their TV businesses, indicating a trend of industry consolidation [4] - Skyworth is currently ranked sixth in the global TV market with projected shipments of 8.6 million units in 2025, while Panasonic's shipments are expected to be 1.885 million units [5] - Skyworth's acquisition of Panasonic's European and North American TV business presents an opportunity to expand its scale by over a million units, although initial operations may face challenges [5]

Core Viewpoint - Panasonic Holdings has officially announced that it will transfer its television sales business in North America and Europe to Chinese home appliance manufacturer Skyworth Group starting from April 2026, while focusing on the domestic market in Japan and the development and production of high-end models [1] Group 1 - Panasonic will fully hand over its television sales operations in North America and Europe to Skyworth Group [1] - The transition is set to take effect in April 2026 [1] - Panasonic aims to concentrate on the Japanese domestic market and the research and development of high-end television models [1]