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永辉超市春节销售额客流实现“双增”
Zheng Quan Ri Bao Wang· 2026-02-26 09:15
Core Insights - Yonghui Supermarket reported significant growth in same-store sales and customer traffic during the Spring Festival holiday, attributed to effective management of consumer demand and continuous optimization of product offerings [1] Group 1: Sales Performance - From the 28th day of the lunar month to the 7th day of the lunar new year, Yonghui Supermarket achieved a year-on-year increase in both same-store sales and customer traffic [1] - The supermarket's key product categories saw remarkable growth, with prepared foods, baked goods, and freshly baked items increasing by over 220%, hot pot products by over 140%, and organic and local vegetables by nearly 200% [2] - The "Quality Yonghui" private label saw a sales increase of over 70% during the Spring Festival period [2] Group 2: Strategic Initiatives - Yonghui Supermarket implemented a "New Yonghui New Year Flavor" theme for its New Year goods festival, introducing a "four-phase" supply strategy to meet consumer needs at different stages [2] - The company transformed its store backrooms into "central kitchens," enabling the sale of freshly prepared meals, which supported the surge in demand for ready-to-eat products [2] Group 3: Regional Performance - In Fuzhou, the revamped Aoti Center store achieved an average daily sales of over 1 million yuan during the Spring Festival [3] - In the Henan market, the Xinmi Zhongqiangguang store experienced a nearly threefold increase in sales compared to the previous year, with customer traffic up over 230% [3] - The Tianjin SM Plaza store in the Bohai Bay region reported average sales exceeding 1.3 million yuan from January to the present [3]
永辉全国门店客流销售同店双增,熟食烘培增长超220%
Bei Jing Shang Bao· 2026-02-26 05:32
北京商报讯(记者 赵述评 实习记者 毛思怡)2月26日,北京商报记者从永辉超市获悉,腊月二十八到 正月初七,永辉全国门店同店销售额及客流量双双实现同比增长。其中,自有品牌"品质永辉"系列迎来 爆发,近60款商品在春节档销售额环比增长超70%。 区域表现方面,福州奥体中心店春节期间日均销售额突破百万元,河南新密中强光年店春节期间销售额 较去年同期增长近3倍,天津SM广场店1月至今日均销售额突破130万元。 这是永辉全国调改门店突破300家后迎来的首个消费旺季。数据显示,熟食、烘焙重点分类同比增长均 超220%,永辉表示,门店后场打造的"中央厨房"为熟食烘焙的爆发提供了场景支撑。此外,火锅季系 列同比增长超140%,春节好菜(地标菜和有机菜)同比增长近200%,海鲜盛宴同比增长超60%。 2月11日,永辉超市CEO王守诚在新年信中提到,全面调改后,2026年永辉超市将从三个方向深化运 营。一是建立品质生态,目标与200个核心产区及工厂形成长期稳定合作,集中资源打造"100个亿级口 碑单品";二是推动门店从交易场景向"生活场"转型,如"社区厨房"与"邻里客厅",优化购物环境与商 品场景;三是推动组织变革,从管控向激 ...
永辉春节档成绩单:熟食、烘焙重点分类增超220%,天津SM广场店1月至今日均销售额突破130万元
Cai Jing Wang· 2026-02-25 09:34
在全国多地门店,调改后的福州奥体中心店春节期间销售额日均突破百万元;河南新密中强光年店春节 期间销售额较去年同期增长近3倍,客流增长超230%;在北方市场,渤湾大区的标杆门店天津SM广场 店1月至今日均销售额突破130万元。 (企业公众号) 2月25日,永辉超市发布春节档成绩单。数据显示,从腊月二十八到正月初七,永辉全国门店同店销售 额及客流量双双实现同比增长。 面对长达9天且节奏分明的春节假期,永辉以"新永辉·新年味"为年货节战略主线,创新推出"四大波 段"供给策略。在重点品类拉动下,熟食烟火气板块、烘焙年糖年饼和现烤类商品同比增长均超220%, 火锅季系列同比增长超140%,春节好菜(地标菜和有机菜)同比增长近200%,海鲜盛宴同比增长超 60%。而永辉深化品质战略的成果——自有品牌"品质永辉"系列近60款商品在春节档迎来爆发,销售额 环比增长超70%。 礼盒市场,永辉定制与三只松鼠、森宝联合推出的坚果礼盒成为春节档两大爆款,永辉定制系列礼盒在 整体礼盒销售中占比高达50%;此外,熟食、烘焙重点分类增长超220%,YHBakery红颜草莓盒子蛋糕 稳居烘焙类榜首,北京烤鸭、脆皮香酥鸭等卤味熟食位列熟食销售 ...
商贸零售行业周报:马年春节消费稳健恢复,老铺黄金宣布2月底调价
KAIYUAN SECURITIES· 2026-02-24 01:25
Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights a steady recovery in consumer spending during the Spring Festival, with significant increases in payment transactions and retail sales compared to the previous year [4][26] - The report emphasizes the importance of high-quality companies in high-growth sectors driven by emotional consumption themes [7][35] Summary by Sections Industry Dynamics - The Spring Festival saw a robust recovery in social consumption, with payment transactions on New Year's Eve reaching 4.931 billion, a 21.64% increase from the previous year [4][26] - Key regions like Hainan and cities such as Tianjin and Zhenjiang showed strong performance in retail and dining, with Hainan's duty-free shopping amounting to 1.03 billion yuan, up 20.9% year-on-year [4][27] - Domestic travel orders surged by 60%, and outbound travel orders increased by over 180% during the holiday period [4][26] Investment Recommendations - Investment Theme 1: Focus on high-end gold and fashion jewelry brands, recommending companies like Laopai Gold and Chaohongji for their differentiated product offerings [7][35] - Investment Theme 2: Emphasize retail companies adapting to trends and AI-enabled cross-border e-commerce leaders, with recommendations for Yonghui Supermarket and Aiyingshi [7][35] - Investment Theme 3: Highlight domestic beauty brands that cater to emotional value and innovative safe ingredients, recommending brands like Maogeping and Proya [7][35] - Investment Theme 4: Focus on differentiated medical beauty product manufacturers and leading medical beauty institutions, recommending companies like Meilitiantian Medical Health and Aimeike [7][35] Market Performance - The retail and social service indices reported declines of 1.59% and 0.78% respectively during the week from February 9 to February 13, 2026 [6][15] - The report notes that the education sector saw the highest growth among sub-sectors, while the watch and jewelry sector led the year-to-date performance with an 11.29% increase [6][18] Company Highlights - Laopai Gold reported a significant revenue increase of 250.9% in the first half of FY2025, driven by strong consumer demand and brand expansion [37] - Chaohongji is expected to achieve a net profit growth of 125% to 175% in FY2025, supported by its differentiated product strategy [37] - Maogeping and Proya are highlighted for their strong performance in the beauty sector, with Maogeping achieving a revenue increase of 31.3% in FY2025 [37]
五年亏光116亿!关停381家门店,又一商超扛不住,跟风胖东来失败
Sou Hu Cai Jing· 2026-02-22 10:45
前言 大家好,我是言叔。永辉超市CEO王守诚的一封全员道歉信登上热搜,让这家连亏五年的商超巨头再次 被推到舆论风口。 为扭转持续亏损的颓势,永辉全力对标胖东来,投入重金进行门店调改与商品升级,可2025年依旧预亏 21.4亿,亏损幅度较上年扩大45.6%。 这场声势浩大的"抄作业",为何最终沦为"越改越亏"的尴尬局面?永辉到底做错了什么? 困境之下,永辉的"取经"之路 永辉的困境并非一朝一夕形成,自2021年起,这家曾经的生鲜巨头便陷入了持续亏损的泥潭。 截至2025年业绩预亏公布,永辉已连续五年亏损,五年累计亏损金额高达116亿元,经营压力已然达到 顶峰。 2025年,永辉曾试图通过大规模自救摆脱困境,一口气关停了381家低效门店,同时对315家存量门店进 行彻底翻新改造,累计改造面积超过200万平方米。 可令人意外的是,巨额投入并未换来转机,反而让亏损进一步加剧,陷入"越救越亏"的恶性循环。 据媒体报道,永辉2025年的巨额亏损,很大程度上源于重大经营战略调整带来的成本压力。 其中,门店调改产生的资产报废、一次性投入,以及停业装修导致的毛利率损失,合计超过12亿元。 这家成立于2000年的企业,最初以生鲜 ...
于东来退休幕后:3年放权,永不上市,接班人须60岁退休
创业家· 2026-02-18 09:33
Core Viewpoint - The retirement of Yu Donglai, founder and chairman of Pang Donglai Group, marks a significant shift in the company's governance structure, transitioning from personal leadership to a committee-based management model, emphasizing institutional continuity over individual authority [5][12][44]. Group 1: Retirement Announcement and Governance Changes - Yu Donglai announced his retirement on February 11, 2026, stating he would transition to an advisory role, with daily operations managed by a decision-making committee [8][12]. - The decision to retire is not sudden but part of a long-term strategy to empower a professional management team, moving away from family succession to a system of shared leadership [12][16]. - The decision-making committee will consist of core internal members, implementing a rotating management system to ensure diverse leadership [12][16]. Group 2: Institutional Reforms and Management Philosophy - Over the past three years, Yu has initiated a system reform aimed at decentralizing decision-making and fostering a culture of autonomy among employees [13][15]. - The company has established a culture of democratic decision-making, with middle management positions filled through public competitions, ensuring transparency and alignment with core values [19]. - Yu's retirement aligns with the company's long-term strategy of maintaining a youthful management team, with a rule that the highest management must retire before the age of 60 [21][24]. Group 3: Financial Performance and Employee Welfare - As of November 2025, Pang Donglai's sales exceeded 20.035 billion yuan, with a cash reserve of 4.1 billion yuan, indicating strong financial health [26]. - Employee compensation is robust, with an average monthly salary of 9,886 yuan and a protection system for personal dignity, including compensation for mental and physical harm [26][27]. - The company emphasizes customer service stability, allowing employees to autonomously resolve minor disputes, reinforcing a customer-centric approach [27][29]. Group 4: Challenges and Market Position - Despite Yu's efforts to share his successful model, competitors like Yonghui Supermarket have struggled to replicate Pang Donglai's success, highlighting the unique cultural and operational environment of the company [32][33]. - The company's focus on regional depth and long-term value creation contrasts with the short-term profit pressures faced by publicly traded companies, which can hinder similar initiatives [32][33]. - The transition to a committee-based management model presents challenges, including decision-making efficiency and the potential dilution of the company's core values and service standards [40][41]. Group 5: Future Outlook and Industry Implications - The retirement of Yu Donglai raises questions about the future identity of Pang Donglai, with employees expressing confidence in the institutional safeguards that have been established [37][41]. - The company's approach serves as a case study for other Chinese private enterprises facing succession challenges, emphasizing the importance of institutional resilience over individual leadership [42][44]. - The ongoing commitment to a non-public listing and regional focus positions Pang Donglai as a model for sustainable growth in the retail sector, challenging the prevailing norms of rapid expansion and profit maximization [42][44].
千亿超市巨头陨落,市值蒸发840亿,皆因转型时,兄弟内斗分家?
Sou Hu Cai Jing· 2026-02-17 08:31
Core Viewpoint - Yonghui Supermarket, once a leading player in the retail industry with a market value peaking at 117.9 billion yuan, has faced significant challenges leading to a drastic decline in its market value to 33.94 billion yuan, losing nearly 84 billion yuan in value due to various operational and competitive pressures [3][19]. Company Overview - Yonghui Supermarket operates over 1,200 stores across 16 provinces in China, maintaining a strong market presence [1]. - The company was listed on the Shanghai Stock Exchange in November 2013, experiencing a five-year growth period where its market value exceeded 117.9 billion yuan [3][14]. Historical Background - The founders, Zhang Xuanning and Zhang Xuansong, started their entrepreneurial journey in the 1990s as beer distributors before transitioning into the supermarket industry in the mid-1990s [4][11]. - The first Yonghui Supermarket was established in 1998, focusing on fresh produce and quickly gaining popularity among consumers [12]. Business Model and Strategy - Yonghui Supermarket initially thrived by emphasizing fresh products and a clean shopping environment, becoming a model for government-promoted agricultural reforms [12][14]. - The company adopted a strategy of combining fresh food with other retail offerings, which helped build consumer trust and brand recognition [12]. Challenges and Decline - The rise of e-commerce platforms like JD.com and Tmall has significantly impacted Yonghui's market share, as the company struggled to adapt to the changing retail landscape [14][16]. - Attempts to enter the online market through initiatives like Yonghui Weidian and partnerships with JD.com did not yield the expected results, leading to further operational difficulties [16][17]. - Internal conflicts between the founders regarding the company's direction contributed to a split in management and strategy, further complicating the company's recovery efforts [17][19]. Financial Performance - As of the latest reports, Yonghui Supermarket's net profit for Q3 2021 was -2.178 billion yuan, reflecting a significant decline compared to previous periods [9]. - The company's market value has plummeted from a peak of 117.9 billion yuan to 33.94 billion yuan, indicating a loss of nearly 84 billion yuan [3][19].
研判2026!中国休闲食品饮料零售行业发展背景、产业链图谱、市场规模、竞争格局及发展趋势分析:CR5市场占有率仅6%[图]
Chan Ye Xin Xi Wang· 2026-02-16 01:07
Core Insights - The retail market for leisure food and beverages in China is evolving from a traditional "snack" category to a high-frequency necessity, driven by rising consumer income and changing consumption patterns [1][3][5] - By 2025, the market size of China's leisure food and beverage retail industry is projected to reach 39,653 billion yuan, with a year-on-year growth of 6.1% [1][5] - The market is characterized by a fragmented competitive landscape, with a CR5 market share of only 6% in 2024, indicating a large number of small to medium-sized enterprises [6][7] Industry Overview - Leisure food and beverage retail focuses on convenience and entertainment, catering to individual and family consumers through both offline and online channels [2] - The industry can be categorized into leisure food retail and leisure beverage retail, with further segmentation based on retail channels [2] Development Background - Rising national income and consumption levels are foundational for the growth of the leisure food and beverage retail industry, with per capita consumption expenditure expected to reach 29,476 yuan in 2025, a nominal increase of 4.4% [3][4] - There is a shift in consumer demand from mere indulgence to a combination of health and indulgence, with health-oriented products becoming mainstream [3][5] Industry Chain - The industry chain includes upstream manufacturers of various leisure foods and beverages, midstream retail channels such as supermarkets and e-commerce, and downstream consumers across all age groups [5] Current Market Status - The retail industry has expanded its scope to cover various consumption scenarios, becoming a key part of daily life, with significant growth in consumption frequency and penetration [1][5] - The distribution of market channels by 2025 is projected to be approximately 44.8% for supermarkets, 22.6% for grocery stores, 14.1% for e-commerce, and 12.2% for specialty stores [1][5] Competitive Landscape - The market is highly fragmented, with major players including Hunan Mingming Hen Mang Commercial Chain Co., Ltd., Walmart (China), Yonghui Supermarket, and others [6][7] - Hunan Mingming Hen Mang reported a total revenue of 463.71 billion yuan for the first nine months of 2025, with its two brands contributing significantly to this figure [7] Development Trends - The industry is expected to focus on health and functionality as core competitive advantages, with consumers increasingly favoring products with natural ingredients and minimal additives [8][9] - There is a growing emphasis on quality-price ratio and emotional value in consumer demand, with products serving not just as snacks but also as means for emotional comfort and social interaction [9] - The retail landscape is moving towards a multi-channel approach, integrating online and offline strategies to enhance consumer convenience and engagement [10][11]
永辉超市:公司已于2025年10月31日披露第三季度报告,报告期末普通股股东总数309386户
Zheng Quan Ri Bao· 2026-02-13 12:44
Group 1 - The company disclosed that it has reported its third-quarter results for the year ending October 31, 2025 [2] - As of the end of the reporting period, the total number of common stock shareholders was 309,386 [2]
永辉超市:截至2025年12月31日,公司已完成315家门店的调改工作
Zheng Quan Ri Bao· 2026-02-13 10:12
Group 1 - The core point of the article is that Yonghui Supermarket has announced the completion of the renovation work for 315 stores by December 31, 2025 [2]