报喜鸟控股股份有限公司 2022 年半年度报告全文 报喜鸟控股 2022年半年度报告 2022年8月 BONO SAINT ANGELO 报喜鸟 报喜鸟控股股份有限公司 2022 年半年度报告全文 积金转增股本。 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容 的真实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担 个别和连带的法律责任。 公司负责人吴志泽、主管会计工作负责人吴跃现及会计机构负责人(会计 主管人员)黄珍声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 本报告中如有涉及未来计划、业绩预测等前瞻性陈述，均不构成公司对 投资者的实质性承诺，投资者及相关人士均应当对此保持足够的风险认识， 并且应当理解计划、预测与承诺之间的差异。 公司经本次董事会审议通过的利润分配预案为：以 1,459,333,729 为基数， 向全体股东每 10 股派发现金红利 2 元（含税），送红股 0 股（含税），不以公 2 投喜鸟控股股份有限公司 2022 年半年度报告全文 目录 | --- | --- | |------ ...

证券代码：002154 证券简称：报喜鸟 公告编号：2022-032 报喜鸟控股股份有限公司 关于参加2022年浙江辖区上市公司投资者网上集体接待日 暨 2021年度业绩说明会的公告 公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 为进一步加强与投资者的沟通交流，提升公司投资者关系管理水平，公司将 于 2022 年 5 月 13 日（星期五）15:00-17:00 参加"2022 年浙江辖区上市公司投资 者网上集体接待日暨 2021 年度业绩说明会活动"， 投资者朋友可登陆全景网"投 资者关系互动平台"（https://ir.p5w.net）参与本次交流。届时，公司董事长兼总 经理吴志泽先生、董事兼财务总监、副总经理吴跃现女士、独立董事徐维东先生、 副总经理兼董事会秘书谢海静女士、保荐代表人黄诚先生、刘波先生将通过互动 平台与投资者进行网络沟通和交流，欢迎广大投资者参加。 为提高互动交流的效率，现提前向所有关心公司的投资者公开征集交流问题， 广泛听取投资者的意见和建议。投资者可于 2022 年 5 月 12 日（星期四）17： 00 前访问 http://ir. ...

Financial Performance - The company's revenue for Q1 2022 was CNY 1,157,444,233.88, representing a 16.31% increase compared to CNY 995,163,585.23 in the same period last year[4]. - Net profit attributable to shareholders was CNY 205,758,713.26, up 13.72% from CNY 180,936,997.92 year-on-year[4]. - Total operating revenue for the current period reached ¥1,157,444,233.88, an increase from ¥995,163,585.23 in the previous period, representing a growth of approximately 16.3%[33]. - The net profit for the current period is 205,625,808.68, an increase from 182,249,552.57 in the previous period, representing a growth of approximately 12.4%[36]. - The total profit for the current period is 257,468,138.34, compared to 232,282,523.62 in the previous period, indicating an increase of about 10.8%[36]. - The total comprehensive income attributable to the parent company's owners is 205,758,489.83, up from 180,937,059.00 in the previous period, marking an increase of about 13.7%[36]. Cash Flow and Liquidity - The net cash flow from operating activities was negative CNY 92,697,834.53, a decline of 558.71% compared to a positive CNY 20,208,440.67 in the previous year[4]. - The cash flow from operating activities shows a net outflow of -92,697,834.53, a decline from a net inflow of 20,208,440.67 in the previous period[40]. - The cash flow from investing activities has a net outflow of -251,687,606.59, worsening from -130,379,484.28 in the previous period[43]. - The cash flow from financing activities shows a net inflow of 83,864,118.22, compared to a net outflow of -31,639,944.99 in the previous period[43]. - The net increase in cash and cash equivalents was negative CNY 260,540,196.28, reflecting an 83.57% decline from negative CNY 141,932,030.23 in the same period last year[12]. - The cash and cash equivalents at the end of the period amount to 1,629,007,275.80, compared to 549,483,126.85 at the end of the previous period[40]. - The company has a total of 1,648,448,900.43 RMB in cash and cash equivalents at the end of the reporting period, down from 1,906,731,056.89 RMB at the beginning of the year[23]. Assets and Liabilities - Total assets at the end of the reporting period were CNY 6,048,783,832.32, down 1.12% from CNY 6,117,536,478.16 at the end of the previous year[4]. - Current liabilities totaled ¥1,503,731,781.57, down from ¥1,773,192,326.38, representing a decrease of approximately 15.2%[29]. - The company's equity attributable to shareholders increased to ¥4,367,312,987.30 from ¥4,161,423,487.68, marking a growth of about 4.9%[29]. - The company's trading financial assets increased to 239,985,157.34 RMB from 21,910,000.00 RMB[23]. - Accounts receivable at the end of the reporting period amount to 609,449,455.46 RMB, compared to 574,442,434.30 RMB at the beginning of the year[23]. Shareholder Information - The total number of common shareholders at the end of the reporting period is 69,674[13]. - Major shareholder Wu Zhize holds 25.20% of shares, totaling 367,777,954 shares, with 118,200,000 shares pledged[13]. - Major shareholder Wu Tingting holds 12.72% of shares, totaling 185,564,542 shares, with 142,350,000 shares pledged[13]. Government Support and Investments - The company received government subsidies amounting to CNY 52,009,823.66, a 73.60% increase from CNY 29,959,649.37 in the previous year[9]. - The financial assets held for trading increased by 995.32% to CNY 239,985,157.34, primarily due to increased investments in financial products[9]. - Short-term borrowings rose by 131.11% to CNY 185,095,944.44, attributed to increased bank loans from subsidiaries[9]. Operating Costs and Expenses - Total operating costs amounted to ¥934,833,847.66, up from ¥786,065,834.38, indicating an increase of about 18.9%[33]. - Research and development expenses were ¥18,167,347.71, compared to ¥14,919,680.23 in the previous period, reflecting a rise of approximately 21.1%[33]. - The company reported a significant increase in sales expenses, which rose to ¥439,148,033.46 from ¥374,488,586.92, indicating a growth of approximately 17.3%[33]. Future Plans - The company plans to issue up to 272,445,820 shares in a non-public offering, with a maximum subscription amount of 880 million RMB by the controlling shareholder Wu Zhize[17]. - The adjusted issue price for the non-public offering is set at 3.02 RMB per share[21]. - The company’s total assets and liabilities will be affected by the non-public offering, with a minimum fundraising target of 55 million RMB[20]. - The company's major shareholders are not considered related parties or acting in concert with other top shareholders[16].

Financial Performance - The company's operating revenue for 2021 was ¥4,451,368,806.37, representing a 17.52% increase from ¥3,787,665,183.11 in 2020[32]. - The net profit attributable to shareholders for 2021 was ¥464,358,584.63, a 26.70% increase compared to ¥366,496,497.20 in 2020[32]. - The net profit after deducting non-recurring gains and losses was ¥413,855,043.93, which is a 39.40% increase from ¥296,889,489.37 in 2020[32]. - The company's total assets at the end of 2021 were ¥6,117,536,478.16, reflecting a 25.91% increase from ¥4,858,669,173.76 at the end of 2020[32]. - The net assets attributable to shareholders increased by 28.90% to ¥4,161,423,487.68 at the end of 2021 from ¥3,228,461,628.60 at the end of 2020[32]. - The basic earnings per share for 2021 was ¥0.38, up 26.67% from ¥0.30 in 2020[32]. - The net cash flow from operating activities for 2021 was ¥619,451,107.56, a decrease of 13.84% from ¥718,988,995.41 in 2020[32]. - The company reported a total of ¥50,503,540.70 in non-recurring gains for 2021, compared to ¥69,607,007.83 in 2020[38]. - The weighted average return on equity for 2021 was 13.38%, an increase from 12.03% in 2020[32]. Market and Sales Strategy - The company is focused on expanding its direct sales and e-commerce platforms to enhance brand presence and sales channels[15]. - The company aims to leverage new retail strategies through its private traffic platform, enhancing customer engagement and sales conversion[15]. - The company is focusing on enhancing its channel structure by increasing the proportion of shopping center channels and opening flagship stores on platforms like Douyin[51]. - The company operates a multi-channel sales strategy, integrating online and offline sales through platforms like Tmall and JD.com, while also expanding into live-streaming e-commerce[92][94]. - The company is committed to improving its online business performance by adapting to new e-commerce trends and enhancing its live-streaming sales initiatives[163]. - The company aims to enhance brand recognition through various promotional activities, including collaborations with KOLs and social media campaigns[116]. Product Development and Innovation - The company has implemented a personalized intelligent customization system to meet consumer demands effectively[49]. - The company plans to continue enhancing its product offerings, including the launch of a new "sports suit" series to address consumer needs[55]. - The company is committed to improving product quality and service through smart production initiatives[156]. - The company aims to enhance product categories by innovating and upgrading leisure products, including the development of golf series, to boost sales[157]. - The company has ongoing R&D projects focused on new technologies and fabric functionalities to improve product competitiveness[122]. Corporate Governance and Investor Relations - The company has a dedicated investor relations team to facilitate communication with shareholders and stakeholders[23]. - The company maintained a 100% response rate to investor inquiries, addressing 116 questions through its investor relations platform[173]. - The company held 5 shareholder meetings during the reporting period, ensuring equal rights for all shareholders, especially minority shareholders[172]. - The board of directors convened 9 meetings to review significant matters, with all resolutions executed effectively[173]. - The company disclosed 83 announcements during the reporting period, achieving an A-level information disclosure rating[173]. Operational Efficiency and Cost Management - The company aims to strengthen its supply chain responsiveness and inventory turnover to mitigate risks associated with high inventory levels[162]. - The main business cost for the textile and apparel sector in 2021 was CNY 1,497,156,225.83, accounting for 93.22% of total operating costs, which increased by 14.09% from CNY 1,312,215,158.05 in 2020[79]. - Sales expenses increased by 17.59% to ¥1,764,604,028.56 in 2021 from ¥1,500,579,903.09 in 2020, primarily due to expanded sales channels and enhanced brand promotion efforts[90]. - Management expenses rose by 24.77% to ¥328,816,169.71, attributed to increased performance incentives and the absence of social security reductions enjoyed in the previous year due to the pandemic[90]. Risk Management - The company emphasized the importance of risk awareness regarding forward-looking statements and performance forecasts[6]. - The company acknowledges risks related to market demand fluctuations and plans to adjust operational strategies accordingly to maintain efficiency and quality[160]. - The company is focused on risk control in investments, particularly in projects that can lead or innovate in the main business or technology frontier areas[159]. Human Resources and Management - The company has a total of 129 in-house fashion designers, with no signed external designers[121]. - The management team includes experienced professionals with diverse backgrounds in finance and management[190]. - The company has established a compensation and assessment committee to oversee remuneration plans[191]. - The total remuneration for directors, supervisors, and senior management during the reporting period amounted to CNY 929.78 million[191]. Shareholder Information - The actual controller, Mr. Wu Zhize, holds 38.09% of the company's total shares, ensuring independent operations in business, personnel, and finance[177]. - The company reported a shareholding of 132,993,263 shares at the beginning of the period, with a decrease of 1,342,916 shares, resulting in an ending shareholding of 131,650,347 shares[181]. - The current chairman and general manager, Wu Zhize, has held 126,056,099 shares, unchanged during the reporting period[181].

报喜鸟控股股份有限公司 2021 年第三季度报告 □ 是 √ 否 证券代码：002154 证券简称：报喜鸟 公告编号：2021——080 报喜鸟控股股份有限公司 2021年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 重要内容提示: 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不 存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报 告中财务信息的真实、准确、完整。 3.第三季度报告是否经过审计 □ 是 √ 否 一、主要财务数据 (一)主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | --- | |------------------------------------------------------|------------------|-------------------------|--------------------------|-- ...

Financial Performance - The company's operating revenue for the first half of 2021 was CNY 1,975,247,783.88, representing a 43.85% increase compared to CNY 1,373,157,497.59 in the same period last year[26]. - The net profit attributable to shareholders of the listed company reached CNY 261,984,933.68, a significant increase of 125.63% from CNY 116,113,531.27 in the previous year[26]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was CNY 224,805,034.31, up 154.70% from CNY 88,263,163.34 year-on-year[26]. - The net cash flow from operating activities was CNY 108,945,498.93, a remarkable turnaround from a negative CNY 16,724,392.10 in the same period last year, marking a 751.42% increase[26]. - Basic earnings per share increased to CNY 0.22, up 120.00% from CNY 0.10 in the previous year[26]. - The company's total revenue for the first half of 2021 reached 1,925.06 million yuan, an increase of 45.02% compared to 1,327.48 million yuan in the same period of 2020[52]. - The revenue from the brand "Baoxini" was 711.64 million yuan, representing a growth of 63.54% from 435.14 million yuan in the first half of 2020[52]. - The brand "HAZZYS" reported a revenue of 694.15 million yuan, up 48.38% from 467.81 million yuan in the first half of 2020[52]. - The company's total revenue reached ¥1,925,058,588.75, with a gross margin of 68.25%[73]. Assets and Liabilities - Total assets at the end of the reporting period were CNY 5,150,449,285.20, reflecting a 6.01% increase from CNY 4,858,669,173.76 at the end of the previous year[26]. - The net assets attributable to shareholders of the listed company were CNY 3,417,651,763.46, which is a 5.86% increase from CNY 3,228,461,628.60 at the end of the previous year[26]. - The company reported a significant increase in cash and cash equivalents, with a net increase of ¥95,790,868.16, up 268.79% from the previous year[57]. - The company reported a cash balance of ¥796,839,391.89, accounting for 15.47% of total assets, an increase from 14.29% in the previous year[106]. - The company's inventory amounted to ¥992,562,243.25, representing 19.27% of total assets, a slight decrease from 19.86% in the previous year[109]. - The company increased short-term borrowings to ¥248,980,240.53, which is 4.83% of total assets, up from 2.13% in the previous year, primarily due to increased bank loans[109]. Operational Efficiency - The weighted average return on net assets was 7.80%, an increase of 3.76% compared to 4.04% in the previous year[26]. - The company has a production capacity of 1.3 million suits and 700,000 shirts per year, with a focus on self-manufacturing for these main products[39]. - The production capacity utilization rate increased to 103.80%, up 16.08 percentage points from the previous year[72]. - The average sales per store for over 12 months of operation was ¥1,367,100, with a sales efficiency of ¥13,800 per square meter[68]. - The company reported a total of 37,179,899.37 CNY in non-recurring gains and losses after tax adjustments[34]. Marketing and Sales Strategy - The company operates a multi-brand strategy, including brands such as Baoxini, HAZZYS, and Camicissima, catering to mid-to-high-end consumers[38]. - The company emphasizes a full-channel marketing strategy, integrating online and offline sales through various platforms[40]. - The company is focusing on enhancing operational management and efficiency through performance evaluation and incentive mechanisms[44]. - The company is actively promoting custom marketing activities, particularly in women's and internet custom segments[44]. - The company expanded its online presence by establishing official flagship stores on platforms like Tmall and JD, and promoting its WeChat mini-program "Phoenix Shangpin" for community marketing[51]. - The company opened 44 new stores and closed 51 underperforming stores for the Baoxini brand, enhancing channel efficiency[44]. - The company opened 98 new stores during the reporting period, optimizing its store network structure[69]. Research and Development - Research and development investment increased by 50.96%, totaling ¥30,003,557.83, due to an increase in R&D personnel[57]. - The company utilizes a data-driven approach in its R&D and design processes to better understand consumer needs and enhance product quality[39]. - The company established independent design and R&D teams across its brands, enhancing its ability to respond to market trends and consumer needs[105]. Corporate Governance and Social Responsibility - The company emphasizes the importance of risk awareness regarding forward-looking statements made during the meeting[6]. - The company actively engages in social responsibility initiatives, including a donation of RMB 560,000 to support impoverished students and employees[144]. - The company’s actual controllers and shareholders have fulfilled their commitments during the reporting period, with no overdue commitments[148]. - The company has not engaged in any non-operating fund occupation by controlling shareholders or related parties during the reporting period[155]. - The company has no significant litigation or arbitration matters during the reporting period[160]. Future Outlook and Strategy - The company plans to distribute a cash dividend of CNY 1.5 per 10 shares to all shareholders, based on a total of 1,217,611,874 shares[6]. - The company plans to enhance product quality and brand image while focusing on fashion and youthfulness in its offerings[44]. - The company plans to leverage domestic and international dual circulation strategies to mitigate risks from market demand fluctuations[124]. - The company is focusing on multi-brand development and enhancing product design and technology innovation to strengthen market competitiveness[125]. - The company is pursuing external investments and partnerships to enhance its strategic resource allocation and investment efficiency[130].

证券代码：002154 证券简称：报喜鸟 公告编号：2021-036 报喜鸟控股股份有限公司 关于参加浙江辖区上市公司投资者网上集体接待日 活动暨举行2020年度业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 为进一步加强与投资者的沟通交流，报喜鸟控股股份有限公司（以下简称"公 司"）将参加由中国证券监督管理委员会浙江监管局指导、浙江上市公司协会与 深圳市全景网络有限公司共同举办的辖区上市公司投资者网上集体接待日活动， 同时就公司 2020 年度业绩情况与投资者互动交流。 本次投资者网上集体接待日活动暨公司 2020 年度业绩说明会将采用网络远 程的方式举行，投资者可登录"全景·路演天下"网站（http://rs.p5w.net）参与 交流，网上互动交流时间为 2021 年 5 月 13 日（星期四）15:00-17:00。 出席本次网上集体接待日活动的人员有：公司董事长兼总经理吴志泽先生、 董事兼财务总监、副总经理吴跃现女士、独立董事彭涛先生、副总经理兼董事会 秘书谢海静女士。 投资者可于 2021 年 5 月 12 日 18:00 前将相 ...

Financial Performance - The company's operating revenue for Q1 2021 was ¥995,163,585.23, representing a 53.59% increase compared to ¥647,941,309.01 in the same period last year[9]. - Net profit attributable to shareholders for Q1 2021 reached ¥180,936,997.92, a significant increase of 177.89% from ¥65,112,159.56 in the previous year[9]. - The net profit after deducting non-recurring gains and losses was ¥155,414,943.12, up 199.49% from ¥51,893,565.69 year-on-year[9]. - The net cash flow from operating activities improved to ¥20,208,440.67, a turnaround from a negative cash flow of ¥22,127,414.36 in the same quarter last year, marking a 191.33% increase[9]. - Basic earnings per share for Q1 2021 were ¥0.15, doubling from ¥0.05 in the previous year, indicating a 200.00% increase[9]. - The company reported a total profit of ¥232,282,523.62, a remarkable 179.93% increase from ¥82,980,158.57, attributed to revenue growth and effective cost management[21]. - The total operating income for the current period is 369,232,902.82 CNY, an increase from 241,214,997.87 CNY in the previous period, representing a growth of approximately 53.1%[67]. - The net profit for the current period is 182,249,552.57 CNY, compared to 63,019,101.51 CNY in the previous period, indicating a significant increase of about 189.5%[63]. Assets and Liabilities - Total assets at the end of the reporting period were ¥4,934,553,969.43, a 1.56% increase from ¥4,858,669,173.76 at the end of the previous year[9]. - The total assets of the company as of March 31, 2021, amounted to CNY 3,680,264,212.12, compared to CNY 3,494,962,218.03 at the end of 2020, reflecting an increase of about 5.3%[54]. - The company's total liabilities were reported at CNY 2.78 billion, compared to CNY 2.73 billion in the previous period, representing an increase of about 1.8%[44]. - The total current liabilities amounted to CNY 791,808,073.86, compared to CNY 729,511,563.01, reflecting an increase of approximately 8.5%[56]. - The total liabilities increased to CNY 1,618,967,994.69, reflecting an increase of CNY 82,653,017.39 compared to December 31, 2020[92]. Shareholder Information - The net assets attributable to shareholders increased by 5.61% to ¥3,409,529,697.38 from ¥3,228,461,628.60 at the end of the previous year[9]. - The total number of ordinary shareholders at the end of the reporting period was 82,944, with the largest shareholder holding 15.24% of the shares[13]. - The total equity attributable to shareholders rose to CNY 3,409,529,697.38 from CNY 3,228,461,628.60, an increase of about 5.6%[50]. Cash Flow - Cash received from sales and services amounted to ¥889,909,091.75, a 49.67% increase from ¥594,587,290.67, indicating strong sales recovery[24]. - Cash inflow from operating activities reached 963,460,914.12, compared to 635,115,803.78 in the previous period, reflecting a growth of approximately 51.5%[74]. - Cash outflow from operating activities totaled 943,252,473.45, up from 657,243,218.14, resulting in a net cash flow from operating activities of 20,208,440.67, a significant improvement from -22,127,414.36[77]. Government Support and Subsidies - The company received government subsidies amounting to ¥29,539,184.01 during the reporting period, primarily for industry support[9]. - Other income surged by 148.77% to ¥29,959,649.37, compared to ¥12,043,090.14, primarily due to government subsidies received during the reporting period[21]. Research and Development - Research and development expenses increased by 40.06% to ¥14,919,680.23, up from ¥10,652,608.59, indicating a focus on innovation and product development[21]. - Research and development expenses for the current period amount to 14,919,680.23 CNY, compared to 10,652,608.59 CNY in the previous period, which is an increase of about 40.5%[60]. Investment Activities - Investment income rose by 70.53% to ¥5,176,202.74, compared to ¥3,035,400.25, due to increased returns from external investments and financial products[21]. - The company has committed CNY 60 million to bank wealth management products, with an outstanding balance of CNY 50 million[33]. Compliance and Governance - The company has maintained strict adherence to commitments made regarding non-competition and share transfer restrictions, ensuring compliance with corporate governance[30]. - There were no violations of external guarantees during the reporting period, reflecting a stable financial position[35].

Financial Performance - The company reported a total revenue of 1.22 billion RMB for the year 2020, reflecting a year-on-year increase of 10%[18]. - The net profit attributable to shareholders was 120 million RMB, representing a growth of 15% compared to the previous year[18]. - The company's operating revenue for 2020 was ¥3,787,665,183.11, representing a 15.74% increase compared to ¥3,272,553,595.55 in 2019[25]. - The net profit attributable to shareholders for 2020 was ¥366,496,497.20, a significant increase of 74.45% from ¥210,088,660.45 in 2019[25]. - The net profit after deducting non-recurring gains and losses was ¥296,889,489.37, which is a 177.02% increase from ¥107,173,024.62 in 2019[25]. - The net cash flow from operating activities for 2020 was ¥718,988,995.41, an increase of 81.59% compared to ¥395,941,311.93 in 2019[29]. - The basic earnings per share for 2020 was ¥0.30, up 76.47% from ¥0.17 in 2019[29]. - The total assets at the end of 2020 were ¥4,858,669,173.76, reflecting a 9.99% increase from ¥4,417,368,163.39 at the end of 2019[29]. - The net assets attributable to shareholders at the end of 2020 were ¥3,228,461,628.60, a 14.53% increase from ¥2,818,940,685.78 at the end of 2019[29]. - The company achieved a revenue of RMB 3.788 billion, representing a year-on-year growth of 15.74%[48]. - The net profit attributable to the parent company was RMB 366 million, an increase of 74.45% compared to the previous year[48]. - The company achieved a main business revenue of 3,690.68 million yuan, an increase of 16.17% year-on-year, and a net profit attributable to shareholders of 366.50 million yuan, up 74.45% year-on-year[63]. User Growth and Market Expansion - User data showed an increase in active users by 25% year-on-year, reaching 2 million active users by the end of 2020[18]. - Market expansion efforts have led to the opening of 100 new retail stores across various provinces, increasing the total number of stores to 500[18]. - The company closed 101 stores and opened 86 new stores during the reporting period, optimizing the channel structure to enhance channel efficiency[63]. - The company established 1,633 offline stores by December 31, 2020, including 746 direct-operated and 887 franchised stores, while also expanding online channels on platforms like Tmall and JD[76]. - The company opened 201 new stores during the reporting period, optimizing its network structure[91]. Product Development and Innovation - New product launches in 2020 included 15 new clothing lines, which accounted for 20% of total sales revenue[18]. - The company is investing 50 million RMB in R&D for new technologies aimed at improving supply chain efficiency[18]. - The company has established a large-scale personalized intelligent customization system to enhance production efficiency and quality[42]. - The company employs a scenario-based development model, utilizing big data to understand consumer needs and enhance product offerings[41]. - The company plans to strengthen core category development and functional fabric research in product development[74]. - The company increased its R&D investment to 59,583,122.22 CNY in 2020, a decrease of 2.77% from 2019, with R&D expenditure accounting for 1.57% of operating revenue[139]. - The company applied for 2 invention patents, 8 utility model patents, and 1 design patent during the reporting period, totaling 14 authorized patents[138]. Sales and Revenue Channels - The company operates under a multi-brand strategy, focusing on both retail and group purchase brands, with a mix of franchise and direct sales models[43]. - Online sales have been increasingly favored by consumers, with a significant rise in the proportion of online sales[46]. - Online sales revenue reached ¥601,657,346.94, with a year-on-year increase of ¥179,432,386.25, representing a growth of 42.5%[110]. - Direct sales generated ¥1,536,659,933.58, with a year-on-year increase of ¥180,593,134.76, reflecting a growth of 13.3%[110]. - Franchise sales amounted to ¥582,907,908.22, showing a year-on-year decrease of ¥78,089,124.05, a decline of 11.8%[110]. - Group purchase sales reached ¥801,539,215.66, with a year-on-year increase of ¥210,603,276.72, indicating a growth of 35.5%[110]. Financial Management and Investments - The company is exploring potential mergers and acquisitions to enhance its market position and diversify its product offerings[18]. - The company’s cash flow from operating activities increased by 81.59% year-on-year, reaching 718.99 million yuan, primarily due to sales growth and tax deferral[63]. - The company’s investment projects face risks due to high project risk, scarcity of quality projects, and macroeconomic uncertainties, prompting a focus on strategic cooperation and resource development[53]. - The company’s investment in financial products increased by 271.96%, reflecting a strategy to enhance fund utilization efficiency[54]. - The total investment during the reporting period was ¥271,000,000.00, a significant increase of 564.22% compared to ¥40,800,000.00 in the same period last year[152]. Risk Management and Challenges - The company faces risks from macroeconomic fluctuations and industry competition, and it plans to strengthen internal controls and performance management[50]. - The company is committed to a strategy of steady operation and risk control in its investment activities[167]. - The company plans to focus on core business and enhance brand and business risk control to ensure smooth implementation of strategic planning in 2021[159]. - The company has ongoing trademark infringement disputes involving 20 cases, with a total amount of 5.01 million yuan, and has won 7 cases[195]. - The company is involved in 10 lawsuits related to financial assistance disputes with franchisees, with a total amount of 37.08 million yuan at stake, and has won 6 cases[192]. Brand Strategy and Marketing - The company has been recognized as a leading brand in the domestic professional clothing sector, receiving multiple awards for quality and customer satisfaction[48]. - The company signed Zhang Ruoyun as the latest brand ambassador for Baoxiniang, aiming for brand upgrade and youthfulness, and launched a new advertising slogan emphasizing fit for Chinese body types[125]. - Hazzys focused on enhancing terminal operation capabilities and expanding online sales channels, leveraging live streaming and social media for brand promotion, resulting in increased consumer engagement[126]. - The company maintains a focus on brand image and consumer loyalty through strategic collaborations and marketing initiatives across its various brands[125][126][134]. Operational Efficiency - The company is focusing on enhancing inventory management and optimizing offline and online channel layouts during the reporting period[74]. - The company is committed to improving single-store performance and enhancing management capabilities across its sales platforms[164]. - The company aims to improve operational efficiency and cash management to enhance cash returns[162]. - The company is exploring new retail models and emphasizing live streaming to boost online sales[164]. - The inventory turnover days for apparel are 302 days, with a year-on-year decrease in inventory balance of ¥7,408.37 million, a reduction of 6.58%[115]. Corporate Governance and Compliance - The company has appointed Lixin Accounting Firm for auditing services, with a fee of 1.6 million yuan and a continuous service period of 18 years[190]. - The company has confirmed exclusive ownership of the "Baoxini" trademark, ensuring no related entities will engage in similar business activities[181]. - The company has committed to not transferring shares for 36 months post-IPO, with a limit of 25% of total shares held per year thereafter, which is being strictly followed[178]. - The company has not faced any penalties or rectification issues during the reporting period[196]. - There are no employee incentive plans or stock ownership plans implemented during the reporting period[197].

报喜鸟控股股份有限公司 2020 年第三季度报告全文 报喜鸟控股股份有限公司 2020 年第三季度报告 2020 年 10 月 1 报喜鸟控股股份有限公司 2020 年第三季度报告全文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人吴跃现及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 2 报喜鸟控股股份有限公司 2020 年第三季度报告全文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | --- | |----------------------------------------------------------------------|-------------------------------------------------------------|---- ...