报喜鸟控股股份有限公司 2020 年半年度报告全文 报喜鸟控股股份有限公司 2020 年半年度报告 2020 年 08 月 1 报喜鸟控股股份有限公司 2020 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和 连带的法律责任。 公司负责人吴志泽、主管会计工作负责人吴跃现及会计机构负责人(会计主 管人员)黄珍声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 | --- | |----------------------------------------------------------------------| | | | 本报告中如有涉及未来计划、业绩预测等前瞻性陈述，均不构成公司对投 | | 资者的实质性承诺，投资者及相关人士均应当对此保持足够的风险认识，并且 | | 应当理解计划、预测与承诺之间的差异。 | | 公司计划不派发现金红利，不送红股，不以公积金转增股本。 | 2 报喜鸟控股股份有限公司 2020 年半年度报告 ...

Financial Performance - The company reported a total revenue of RMB 1.2 billion for the year 2019, representing a year-on-year increase of 15%[19] - The net profit attributable to shareholders was RMB 150 million, an increase of 10% compared to the previous year[19] - The company's operating revenue for 2019 was ¥3,272,553,595.55, representing a 5.24% increase from ¥3,109,551,128.18 in 2018[27] - The net profit attributable to shareholders for 2019 was ¥210,088,660.45, a significant increase of 305.28% compared to ¥51,837,510.57 in 2018[27] - The basic earnings per share for 2019 was ¥0.17, up 325.00% from ¥0.04 in 2018[30] - The net cash flow from operating activities for 2019 was ¥395,941,311.93, an increase of 13.70% from ¥348,243,503.28 in 2018[30] - The total assets at the end of 2019 were ¥4,417,368,163.39, reflecting a 5.28% increase from ¥4,195,950,341.36 at the end of 2018[30] - The net assets attributable to shareholders at the end of 2019 were ¥2,818,940,685.78, a 3.29% increase from ¥2,729,020,074.20 at the end of 2018[30] - The gross margin for the year was reported at 45%, reflecting improved operational efficiency[19] Expansion and Growth Strategy - The company plans to expand its retail network by opening 50 new stores in 2020, aiming for a 20% increase in market presence[19] - Future guidance estimates a revenue growth of 12% for 2020, driven by new product launches and market expansion strategies[19] - The company opened 148 new retail outlets while closing 91 underperforming ones during the reporting period[55] - The company opened 426 new offline stores in 2019, increasing the total number of stores to 1,678, with a total operating area of 23.98 million square meters[68] - The company is actively expanding its online sales channels, establishing official flagship stores on platforms like Tmall and JD[68] - The company is exploring potential mergers and acquisitions to enhance its market position and product offerings[19] Research and Development - The company has invested RMB 100 million in research and development for new product lines, focusing on sustainable materials[19] - The company’s R&D expenses increased by 14.83% to RMB 61.28 million, primarily due to enhanced product development efforts[55] - The company has obtained 12 national invention patents and 87 utility model patents, indicating a strong focus on innovation[102] - The company has established a comprehensive R&D design center focused on new materials, processes, and styles in clothing, emphasizing brand value creation[200] Marketing and Sales Performance - User data indicates a 25% growth in online sales, contributing significantly to overall revenue growth[19] - The company participated in various promotional activities, including fashion shows and brand collaborations, to enhance brand visibility and sales performance[58] - The revenue from the textile and apparel segment was CNY 3.18 billion, accounting for 97.08% of total revenue, with a year-on-year growth of 6.13%[84] - E-commerce revenue surged by 35.50% to CNY 42.22 million, compared to CNY 31.16 million in 2018[84] Inventory and Asset Management - The company experienced a 35.32% increase in inventory, rising to 5,399,179 units, due to expanded production capacity not matched by sales growth[89] - The company reported a decrease in fixed assets from ¥598,903,567.16 to ¥557,566,112.14, a decline of 1.65%[112] - The company reported a 23.78% increase in inventory value, reaching 1,014.74 million CNY by the end of 2019[133] Financial Management and Cash Flow - The company registered a significant increase in cash and cash equivalents, up 757.80% to ¥148,184,589.87, attributed to increased sales and reduced loan repayments[107] - The total cash inflow from investment activities decreased by 30.85% to ¥296,579,123.28, primarily due to reduced transactions in financial products and property sales[107] - The company’s cash and cash equivalents increased by 57.03% from ¥303,804,726.61 at the beginning of the year to ¥477,052,630.06 at year-end, accounting for 10.80% of total assets[109] Corporate Governance and Compliance - The company has not encountered any major accounting errors requiring retrospective restatement during the reporting period[151] - The company did not face any situations that could lead to suspension or termination of its listing after the annual report disclosure[156] - The company has not undergone any bankruptcy reorganization during the reporting period[156] - The company has maintained a continuous audit service relationship with the current accounting firm for 17 years[155] Legal Matters - The company is involved in multiple lawsuits with a total amount of approximately ¥24,000,000 (2,400 million) across various disputes, with ongoing enforcement actions[157] - The company has successfully won 21 cases related to franchisee payment disputes, with a total amount owed of ¥8,265.81 million (826.581 million) and has executed ¥535.83 million (53.583 million) so far[157] - The company has recognized impairment losses totaling ¥6,303.74 million (630.374 million) related to franchisee payment disputes[157] Dividend Policy - The company has no plans to distribute cash dividends or issue bonus shares for the fiscal year 2019[7] - The company reported a net profit attributable to ordinary shareholders of RMB 210,088,660.45 for the year 2019, with no cash dividend distribution planned[138] - The company has not proposed any cash dividend distribution for the 2019 fiscal year, opting to retain earnings for future use[139]

报喜鸟控股股份有限公司 2019 年第三季度报告全文 报喜鸟控股股份有限公司 2019 年第三季度报告 2019 年 10 月 1 报喜鸟控股股份有限公司 2019 年第三季度报告全文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人吴跃现及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 2 报喜鸟控股股份有限公司 2019 年第三季度报告全文 对公司根据《公开发行证券的公司信息披露解释性公告第 1 号——非经常性损益》定义界定的非经常性损益项目，以及把《公 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | --- | --- | |------------------------------------------------------------------------- ...

证券代码：002154 证券简称：报喜鸟 公告编号：2019——077 报喜鸟控股股份有限公司 关于参加浙江辖区上市公司投资者网上集体接待日活动 本公司及全体董事、监事、高级管理人员保证公告内容真实、准确和完整， 并对公告中的虚假记载、误导性陈述或者重大遗漏承担责任。 为进一步加强与投资者的沟通交流，报喜鸟控股股份有限公司（以下简称"公 司"）将参加由浙江证监局指导、浙江上市公司协会与深圳市全景网络有限公司 共同举办的"沟通促发展、理性共成长"辖区上市公司投资者网上集体接待日主 题活动，现将有关事项公告如下： 本次投资者网上集体接待日活动将通过深圳市全景网络有限公司提供的网 上平台举行，投资者可以登录"全景·路演天下"网站（http://rs.p5w.net）参与 公司本次投资者网上接待日活动。网上互动交流时间为2019年11月5日（星期二） 下午15:30-17:00。届时公司董事长兼总经理吴志泽先生、公司董事兼财务总监吴 跃现女士、副总经理兼董事会秘书谢海静女士将采用网络远程方式与投资者进行 沟通。（如有特殊情况，参与人员可能会有调整） 欢迎广大投资者积极参与。 特此公告。 | --- | --- | - ...

报喜鸟控股股份有限公司 2019 年半年度报告全文 报喜鸟控股股份有限公司 2019 年半年度报告 2019 年 08 月 1 报喜鸟控股股份有限公司 2019 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和 连带的法律责任。 公司负责人吴志泽、主管会计工作负责人吴跃现及会计机构负责人(会计主 管人员)黄珍声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 本报告中如有涉及未来计划、业绩预测等前瞻性陈述，均不构成公司对投 资者的实质性承诺，投资者及相关人士均应当对此保持足够的风险认识，并且 应当理解计划、预测与承诺之间的差异。 公司在本年度报告第四节"经营情况讨论与分析"中关于"公司面临的风险 和应对措施"描述了公司未来经营中可能面临的风险，敬请广大投资者注意查 阅。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 2 报喜鸟控股股份有限公司 2019 年半年度报告全文 目录 | --- | |-------------- ...

Financial Performance - The company reported a total revenue of 1.2 billion RMB for the year 2018, representing a year-on-year increase of 15%[18] - The net profit attributable to shareholders was 150 million RMB, which is a 10% increase compared to the previous year[18] - The company's operating revenue for 2018 was ¥3,109,551,128.18, representing a 19.55% increase compared to ¥2,601,152,800.24 in 2017[26] - The net profit attributable to shareholders for 2018 was ¥51,837,510.57, a significant increase of 99.92% from ¥25,928,830.34 in 2017[26] - The net cash flow from operating activities for 2018 was ¥348,243,503.28, down 22.86% from ¥451,462,195.10 in 2017[29] - The total assets at the end of 2018 were ¥4,195,950,341.36, a decrease of 1.41% from ¥4,256,100,375.09 at the end of 2017[29] - The net assets attributable to shareholders at the end of 2018 were ¥2,729,020,074.20, an increase of 10.69% from ¥2,465,391,698.86 at the end of 2017[29] - The basic earnings per share for 2018 was ¥0.04, doubling from ¥0.02 in 2017[29] - The diluted earnings per share for 2018 was also ¥0.04, reflecting a 100% increase from ¥0.02 in 2017[29] - The weighted average return on equity for 2018 was 2.03%, up from 1.06% in 2017[29] - The company achieved a revenue of 3,109.55 million CNY in 2018, representing a year-on-year growth of 19.55%[57] - The net profit attributable to shareholders reached 51.84 million CNY, an increase of 99.92% compared to the previous year[57] Dividends and Profit Distribution - The company plans to distribute a cash dividend of 1.00 RMB per 10 shares, based on a total share capital of 1,217,611,874 shares[6] - The cash dividend for 2018 represents 234.89% of the net profit attributable to ordinary shareholders, which is significantly higher than the previous year's 48.72%[122] - The total distributable profit for the year is ¥952,170,537.05, with retained earnings of ¥830,409,349.65 to be carried forward to the next year[116] - The company achieved a net profit of ¥262,090,395.40 for the year 2018, with a proposed cash dividend of ¥1.00 per 10 shares, totaling ¥121,761,187.40[116] Market Expansion and Strategy - The company is focusing on expanding its market presence in Southeast Asia, targeting a 25% increase in market share by 2020[18] - The management has set a performance guidance for 2019, projecting a revenue growth of 12% to 1.34 billion RMB[18] - The company aims to enhance its market competitiveness by focusing on product innovation and customer experience in response to changing consumer demands[44] - The company continues to pursue a strategy of expanding its brand portfolio and enhancing its core business capabilities in the high-end menswear segment[44] - The company plans to continue expanding its school uniform business to increase market share[64] - The company aims to improve the sales network through multi-channel layouts and strategic partnerships to achieve cost reduction and efficiency[107] Product Development and Innovation - New product lines are expected to launch in Q3 2019, with an estimated investment of 50 million RMB in R&D[18] - Research and development expenses increased by 46.74% to 53.37 million CNY, reflecting the company's commitment to product innovation[59] - The company applied for three invention patents and nine utility model patents during the reporting period, receiving eight authorized patents[85] - The company has a total of 12 national invention patents, 3 design patents, and 81 utility model patents as of the end of the reporting period[184] Operational Efficiency and Challenges - The company identified potential risks including market competition and supply chain disruptions, with strategies in place to mitigate these risks[6] - The apparel industry is facing significant challenges in 2019, with overall retail performance remaining sluggish despite structural upgrades in consumer trends[104] - The company aims to enhance operational efficiency by leveraging a "platform + brand" model, focusing on core business and expanding into third and fourth-tier markets[104] - The company plans to enhance its supply chain structure and customer service capabilities to support its various brands, including the宝鸟职业服 and elite校服 brands[107] Corporate Governance and Compliance - The company has maintained compliance with all commitments made regarding non-competition and share transfer restrictions, ensuring no adverse impact on operations[126] - The company has not faced any major litigation or arbitration matters during the reporting period, indicating stable legal standing[141] - The company has not encountered any penalties or rectification issues during the reporting period, reflecting good regulatory compliance[142] - The company has engaged the accounting firm Lixin for auditing services, with a fee of 1.6 million yuan, maintaining a long-term relationship of 16 years[137] Social Responsibility and Employee Engagement - The company donated a total of 4.9786 million CNY in cash and materials to local schools and communities during the reporting period[189] - The company emphasized employee safety and health, with no major labor safety accidents reported in 2018[187] - The company organized various cultural and sports activities to enhance employee engagement and team cohesion[188] - The company has established a talent supply chain through training programs to improve employee skills and professional development[187]

报喜鸟控股股份有限公司 2019 年第一季度报告全文 报喜鸟控股股份有限公司 2019 年第一季度报告 2019 年 04 月 1 报喜鸟控股股份有限公司 2019 年第一季度报告全文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人吴跃现及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 2 报喜鸟控股股份有限公司 2019 年第一季度报告全文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | |-----------------------------------------------------|------------------|------------------|---------------------------| | □ 是 √ 否 | 本报告期 | 上年同 ...

报喜鸟控股股份有限公司 2018 年第三季度报告正文 证券代码：002154 证券简称：报 喜 鸟 公告编号：2018-069 报喜鸟控股股份有限公司 2018 年第三季度报告正文 1 报喜鸟控股股份有限公司 2018 年第三季度报告正文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人吴跃现及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 2 报喜鸟控股股份有限公司 2018 年第三季度报告正文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期末 | 上年度末 | | 本报告期末比上年度末增减 | | --- | --- | --- | --- | --- | | 总资产（元） | 4,258,777,989.87 | 4,256,100,375.09 | | 0.06% | | 归属于上市公 ...

报喜鸟控股股份有限公司 2018 年半年度报告全文 报喜鸟控股股份有限公司 2018 年半年度报告 2018 年 08 月 1 报喜鸟控股股份有限公司 2018 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和 连带的法律责任。 公司负责人吴志泽、主管会计工作负责人吴跃现及会计机构负责人(会计主 管人员)黄珍声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 本报告中如有涉及未来计划、业绩预测等前瞻性陈述，均不构成公司对投 资者的实质性承诺，投资者及相关人士均应当对此保持足够的风险认识，并且 应当理解计划、预测与承诺之间的差异。 公司在本半年度报告第四节"经营情况讨论与分析"中关于"公司面临的风 险和应对措施"描述了公司未来经营中可能面临的风险，敬请广大投资者注意查 阅。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 2 | 目录 | | --- | | 2018 | 年半年度报告 2 | | --- | --- | | ...

报喜鸟控股股份有限公司 2018 年第一季度报告正文 证券代码：02154 证券简称：报喜鸟 公告编号：2018——029 报喜鸟控股股份有限公司 2018 年第一季度报告正文 1 报喜鸟控股股份有限公司 2018 年第一季度报告正文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 2 √ 适用 □ 不适用 单位：元 | 项目 | 年初至报告期期末金额 | 说明 | | --- | --- | --- | | 非流动资产处置损益（包括已计提资产减值准备的冲销部分） | 331.80 | | | 计入当期损益的政府补助（与企业业务密切相关，按照国家统 | 6,067,015.40 | 主要系报告期内收到政府的产 | | 一标准定额或定量享受的政府补助除外） | | 业扶持金。 | | 计入当期损益的对非金融企业收取的 ...