Financial Performance - The company's operating revenue for 2017 was ¥2,601,152,800.24, representing a 29.52% increase compared to ¥2,008,224,818.63 in 2016[18]. - The net profit attributable to shareholders was ¥25,928,830.34, a significant turnaround from a loss of ¥386,697,100.08 in 2016, marking a 106.71% improvement[18]. - The basic earnings per share increased to ¥0.02 from a loss of ¥0.33 in the previous year, reflecting a 106.06% increase[19]. - The net cash flow from operating activities rose by 62.61% to ¥451,462,195.10, up from ¥277,631,330.04 in 2016[19]. - Total assets at the end of 2017 were ¥4,256,100,375.09, a 2.27% increase from ¥4,161,668,665.19 at the end of 2016[19]. - The net profit margin for 2017 was 1.06%, a significant recovery from -14.90% in 2016, indicating improved profitability[19]. - The company reported a total of ¥21,320,487.56 in non-recurring gains for the year, primarily from asset disposals and government subsidies[25]. - The company’s main business income reached CNY 2,461.96 million, an increase of 30.39% year-on-year, driven by the growth in sales of key brands[38]. - The company’s cash flow from operating activities was CNY 451.46 million, reflecting a 62.61% increase from the previous year[38]. - The total revenue for the year 2017 reached approximately CNY 2.60 billion, representing a year-on-year increase of 29.52% compared to CNY 2.01 billion in 2016[44]. Shareholder Information - The company reported a profit distribution plan, proposing a cash dividend of 0.10 RMB per 10 shares based on a total of 1,263,285,008 shares[5]. - The total shareholding of the chairman and his associates reached 214,631,659 shares, accounting for 16.99% of the total share capital[17]. - The chairman of the company, Wu Zhize, has increased his shareholding by 27,502,516 shares, representing 2.18% of the total share capital[17]. - The company has maintained a consistent cash dividend distribution over the past three years, with the 2015 dividend being RMB 11,720,187.40, which was 11.72% of the net profit attributable to shareholders[87]. - The cash dividend for 2017 represents 100% of the total distributable profit, indicating a complete payout of available profits to shareholders[88]. - The remaining undistributed profit for 2017 after the dividend payout is RMB 716,289,181.19, which will be carried over to the next fiscal year[89]. - The company has a diverse shareholder structure, with no significant changes in the top ten shareholders' holdings during the reporting period[148]. Business Operations - The company has not changed its main business since its listing, maintaining a consistent operational focus[17]. - The company operates under the Shenzhen Stock Exchange with the stock code 002154[14]. - The company has established three major production bases in Wenzhou Yongjia, Shanghai Songjiang, and Hefei, with a production capacity of 1.2 million suits and 700,000 shirts[29]. - The company operates a mixed sales model combining offline and online sales, with a focus on franchise and direct sales through brand specialty stores and major e-commerce platforms[29]. - The company has a diverse brand portfolio, including mature and emerging brands targeting different consumer demographics, such as business professionals and fashion-conscious individuals[28]. - The company is focusing on multi-brand development strategies to strengthen core brands and enhance overall operational capabilities[75]. - The company aims to enhance brand awareness through various marketing activities, including collaborations and events[40]. Risk Management - The company emphasizes the importance of risk awareness regarding forward-looking statements in its future development outlook[5]. - The company has identified risks related to macroeconomic downturns and intensified industry competition, which may adversely affect revenue[75]. - The company is committed to strengthening its supply chain and improving product quality while controlling production and inventory levels[40]. Research and Development - The company’s R&D expenses rose to CNY 36.37 million, an increase of 8.36% year-on-year, attributed to the increase in R&D personnel[38]. - Research and development investment amounted to ¥36,369,487.80, an increase of 8.36% compared to the previous year, representing 1.40% of operating revenue[58]. - The company has authorized a total of 6 patents in 2017, including 1 invention patent and 5 utility model patents[127]. Corporate Governance - The company has no controlling shareholder or actual controller, ensuring a level playing field for all investors[17]. - The company has engaged the same accounting firm for 15 years, ensuring continuity in its financial audits[99]. - The company has a governance structure that complies with the requirements set by the China Securities Regulatory Commission, ensuring effective internal control and clear responsibilities[175]. - The company has implemented a performance evaluation system linking executive compensation to financial performance[189]. - The company has established a performance evaluation and incentive mechanism for its directors and managers, ensuring transparency and fairness in the hiring process[176]. Employee Information - The total number of employees in the company is 7,513, with 1,959 in the parent company and 5,554 in major subsidiaries[170]. - The company has a total of 4,447 sales personnel, representing approximately 59.2% of the total workforce[170]. - The company emphasizes employee training and development through various programs, enhancing professional skills across departments[129]. - The company has a total of 12 directors and supervisors, with varying levels of remuneration based on their roles[167]. Financial Management - The company has a total of 5,650 million in bank wealth management products, with no overdue amounts[124]. - The company has issued bonds with a total balance of 300 million yuan and an interest rate of 7.40%[196]. - The company’s long-term credit rating has consistently been rated AA by United Credit Rating Co., indicating strong creditworthiness[200]. - The company completed timely interest payments for its bonds on November 24, 2017[196]. Social Responsibility - The company actively participates in charitable activities, including donations for building Hope Primary Schools and supporting impoverished college students[129]. - The company has committed to creating a safe and healthy working environment, adhering to various labor laws and regulations[128]. - The company invested in environmental protection initiatives, focusing on energy conservation and reducing resource pollution through digitalization[127].

证券代码：002154 证券简称：报喜鸟 公告编号：071 报喜鸟控股股份有限公司 报喜鸟控股股份有限公司 2017 年第三季度报告正文 2017 年第三季度报告正文 1 报喜鸟控股股份有限公司 2017 年第三季度报告正文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 2 报喜鸟控股股份有限公司 2017 年第三季度报告正文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期末 | 上年度末 | | 本报告期末比上年度末增减 | | --- | --- | --- | --- | --- | | 总资产（元） | 4,112,734,435.06 | 4,161,668,665.19 | | -1.18% | | 归属于上市公司股东的净资 ...

报喜鸟控股股份有限公司 2017 年半年度报告全文 报喜鸟控股股份有限公司 2017 年半年度报告 2017 年 08 月 1 报喜鸟控股股份有限公司 2017 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和 连带的法律责任。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主 管人员)黄珍声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 本报告中所涉及的未来计划、发展战略等前瞻性描述不构成公司对投资者 的实质承诺，敬请投资者注意投资风险。 公司已在本报告中详细描述存在的宏观经济不景气风险、行业竞争加剧风 险、存货减值风险、应收账款回收不达预期风险等，敬请广大投资者查阅本报 告"第四节 经营情况的讨论与分析"中"十、公司面临的风险和应对措施" 相关 内容。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 2 | 第一节 | 重要提示、目录和释义 2 | | --- | --- | | 第二节 | 公司简介 ...

报喜鸟控股股份有限公司 2017 年第一季度报告正文 证券代码：002154 证券简称：报 喜 鸟 公告编号：2017-048 报喜鸟控股股份有限公司 2017 年第一季度报告正文 1 报喜鸟控股股份有限公司 2017 年第一季度报告正文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 2 报喜鸟控股股份有限公司 2017 年第一季度报告正文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否因会计政策变更及会计差错更正等追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | 营业收入（元） | 554,057,024.85 | 475,093,407.35 | 16.62% | | 归属于上市公 ...

Financial Performance - The company's operating revenue for 2016 was ¥2,008,224,818.63, a decrease of 10.41% compared to ¥2,241,510,854.30 in 2015[21]. - The net profit attributable to shareholders in 2016 was -¥386,697,100.08, representing a decline of 486.63% from a profit of ¥100,017,098.36 in 2015[21]. - The net cash flow from operating activities was ¥277,631,330.04, down 9.74% from ¥307,585,774.13 in the previous year[21]. - The total assets at the end of 2016 were ¥4,161,668,665.19, an 8.21% decrease from ¥4,533,691,866.20 at the end of 2015[22]. - The net assets attributable to shareholders decreased by 14.24% to ¥2,399,000,188.15 from ¥2,797,274,257.63 in 2015[22]. - The company reported a basic earnings per share of -¥0.33 in 2016, a decline of 466.67% from ¥0.09 in 2015[21]. - The weighted average return on equity was -14.90% in 2016, down from 3.63% in 2015, indicating a significant deterioration in profitability[22]. - The company recorded a net loss of -¥285,905,444.88 in the fourth quarter of 2016, following a loss of -¥106,933,385.15 in the second quarter[26]. - The company achieved a total revenue of CNY 2,008,224,818.63, a decrease of 10.41% compared to the previous year[41]. - The main brand, Baoxini, experienced a revenue decline of 24.20% during the reporting period[41]. Inventory and Asset Management - The company's inventory value at the end of 2016 was RMB 841.81 million, representing 48.58% of current assets, with an inventory impairment provision of 16.11% of the ending inventory balance[5]. - The company reported a decrease in inventory from RMB 1.05 billion at the end of 2015 to RMB 841.81 million at the end of 2016, indicating a focus on reducing stock levels[5]. - The company recorded an asset impairment provision of CNY 307,249,730.70 during the reporting period, significantly impacting profits[41]. - The company processed older inventory to alleviate stock pressure, which negatively impacted overall gross margin due to lower profit margins on those products[53]. - The company reported a total of ¥2,967.45 million in impairment provisions for several underperforming investments in 2016[47]. Strategic Initiatives - The company aims to enhance brand building and promote a full-category customization business to improve customer experience and product competitiveness[4]. - The company has implemented a multi-brand development strategy to support quality brand growth while closing down unprofitable brands[4]. - The company is pursuing an "industry + investment" strategy to enhance its market position and expand through external resources[7]. - The company aims to enhance its core competitiveness in full-category custom services through strategic partnerships and technological upgrades[44]. - The company will implement a multi-channel marketing strategy to enhance its core competitiveness in customized products and improve operational efficiency[78]. Challenges and Risks - The company is facing risks related to the economic downturn, which may impact its main business revenue due to changes in disposable income and consumer spending[4]. - The company is facing significant challenges in 2017, including a weak retail market and rising labor costs, which will require a focus on improving asset operation efficiency[77]. - The company is actively managing its franchisees to ensure timely collection of receivables, especially in light of retail market challenges[6]. Shareholder and Dividend Information - The company plans to distribute a cash dividend of RMB 0.10 per 10 shares, totaling RMB 11.72 million based on the total share capital as of December 31, 2016[8]. - The total distributable profit for shareholders was 796,226,288.84 CNY, with a cash dividend distribution of 11,720,187.40 CNY, representing 100% of the profit distribution total[90]. - The remaining undistributed profit of 784,506,101.44 CNY will be carried forward to the next fiscal year[90]. Corporate Governance and Management - The company has a clear governance structure with independent directors ensuring accountability and transparency in operations[148]. - The current board includes experienced professionals with backgrounds in finance, management, and accounting, enhancing corporate governance[148]. - The company has a structured remuneration decision process involving a compensation and assessment committee, with performance-based pay linked to operational results[153]. - The company maintains a focus on aligning executive compensation with industry standards and company performance metrics[153]. - The company has established a transparent performance evaluation and incentive mechanism for its directors, supervisors, and managers[164]. Financial Position and Debt Management - The company issued bonds with a total balance of 30,000 million RMB at an interest rate of 7.40%, maturing on November 24, 2018[186]. - The company maintained compliance with the use of raised funds as per the commitments outlined in the bond prospectus[189]. - The company's long-term credit rating was maintained at AA by United Credit Rating Co. throughout the reporting period[190]. - The company has consistently repaid bank loans on time during the reporting period, with no overdue situations reported[199].

浙江报喜鸟服饰股份有限公司 2016 年第三季度报告正文 证券代码：002154 证券简称：报 喜 鸟 公告编号：2016-039 浙江报喜鸟服饰股份有限公司 2016 年第三季度报告正文 1 浙江报喜鸟服饰股份有限公司 2016 年第三季度报告正文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 □ 是 √ 否 | | 本报告期末 | 上年度末 | | 本报告期末比上年度末增减 | | --- | --- | --- | --- | --- | | 总资产（元） | 4,299,942,312.00 | | 4,533,691,866.20 | -5.16% | | 归属于上市公司股东的净资产 | 2,684,801,953.03 | | 2,797,274,257.63 | -4.02% | | （元） | | ...

浙江报喜鸟服饰股份有限公司 2016 年半年度报告全文 浙江报喜鸟服饰股份有限公司 2016 年半年度报告 浙江报喜鸟服饰股份有限公司 2016 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本报告的董事会会议。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 2016 年 08 月 1 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主 管人员)黄珍声明：保证本半年度报告中财务报告的真实、准确、完整。 本报告中所涉及的未来计划、发展战略等前瞻性描述因存在不确定性，不 构成公司对投资者的实质承诺，敬请投资者注意投资风险。 2 | 第一节 | 重要提示、目录和释义 4 | | --- | --- | | 第二节 | 公司简介 7 | | 第三节 | 会计数据和财务指标摘要 9 | | 第四节 | 董事会报告 17 | | 第五节 | 重要事项 26 | | 第六节 | 股份变动及股东情况 29 | | 第七节 | ...

浙江报喜鸟服饰股份有限公司 2016 年第一季度报告正文 证券代码：002154 证券简称：报 喜 鸟 公告编号：2016-018 浙江报喜鸟服饰股份有限公司 2016 年第一季度报告正文 1 浙江报喜鸟服饰股份有限公司 2016 年第一季度报告正文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 2 浙江报喜鸟服饰股份有限公司 2016 年第一季度报告正文 第二节 主要财务数据及股东变化 一、主要会计数据和财务指标 公司是否因会计政策变更及会计差错更正等追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | 营业收入（元） | 475,093,407.35 | 582,282,460.72 | -18. ...

2015 年年度报告 2016 年 04 月 1 浙江报喜鸟服饰股份有限公司 2015 年年度报告全文 浙江报喜鸟服饰股份有限公司 浙江报喜鸟服饰股份有限公司 2015 年年度报告全文 第一节 重要提示、目录和释义 本公司董事会、监事会及董事、监事、高级管理人员保证年度报告内容的真实、准确、完整，不存在 虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主管人员)黄珍声明：保证年 度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 1、宏观经济不景气的风险 2015 年，我国宏观经济不景气，GDP 增速为 1991 年以来最低，目前世界经济形势面临诸多不确定性， 居民可支配收入和居民消费水平可能发生变化，将可能对公司主营业务收入造成不利影响。公司将继续实 施多品牌发展战略，加大扶持优质品牌的发展，做精做细，坚决关闭亏损品牌的运营，提升经营效率。 2、行业竞争加剧的风险。 随着互联网化的快速发展，新兴商业模式及品牌不断涌现，境外品牌认知不断加深，消费者的选择范 围愈加广泛。若公司不能及时适应市场环境的变化， ...

Financial Performance - Net profit attributable to shareholders increased by 51.14% year-on-year to ¥90,262,128.73[7] - The net profit attributable to shareholders after deducting non-recurring gains and losses increased by 66.31% to ¥82,121,193.58[7] - The basic earnings per share rose by 60.00% to ¥0.080[7] - Operating profit rose by 35.41% to ¥200,199,666.92 driven by stable growth of the main brand and effective cost control[15] - Net profit attributable to the parent company increased by 30.34% to ¥165,461,426.68, reflecting the growth of the main brand and effective cost management[15] - The net profit attributable to shareholders for 2015 is expected to range from RMB 147.464 million to RMB 187.6815 million, representing a change of 10.00% to 40.00% compared to the previous year[20] - The net profit for 2014 was RMB 134.0582 million, indicating a positive growth outlook for 2015 despite a decline in retail market conditions[21] Revenue and Cash Flow - Operating revenue for the reporting period was ¥563,111,272.74, a decrease of 5.68% compared to the same period last year[7] - Cash flow from operating activities for the year-to-date reached ¥67,515,596.86, a significant increase of 992.24%[7] - Net cash flow from operating activities surged by 992.24% to ¥67,515,596.86 due to reduced procurement volume and tax refunds[16] - Net cash flow from investing activities decreased by 1973.32% to -¥376,541,974.09 due to increased investments in fixed assets and acquisitions[16] - Net cash flow from financing activities improved by 178.14% to ¥221,039,296.85 primarily due to increased bank borrowings[16] Assets and Shareholder Information - Total assets at the end of the reporting period reached ¥4,599,192,786.59, an increase of 5.75% compared to the previous year[7] - Cash and cash equivalents decreased by 40.28% to ¥142,633,965.77 due to increased expenditures on land purchases and equity investments[15] - Other current assets decreased by 49.31% to ¥40,164,149.91 primarily due to the return of prepaid corporate income tax[15] - Available-for-sale financial assets increased by 88.12% to ¥96,706,159.85 due to increased equity investments in companies such as Renren Technology and Jim Brothers[15] - The total number of ordinary shareholders at the end of the reporting period was 140,628[11] - The top shareholder, Wu Zhize, holds 10.35% of the shares, with 90,945,374 shares pledged[11] - Short-term borrowings increased by 540.00% to ¥320,000,000.00 to meet operational needs[15] - Total assets increased significantly due to strategic investments and acquisitions, indicating a focus on market expansion[15] Business Strategy and Operations - The company continues to implement a dual-brand strategy, with the main brand "Baoxini" showing steady growth and "Hazzys" experiencing rapid expansion[21] - The customized business is growing rapidly, while direct sales remain stable, contributing to overall performance[21] - The company is increasing efforts in asset management, including shop processing and equity transfer[21] Compliance and Governance - There are no securities investments or holdings in other listed companies during the reporting period[22][23] - The company has no violations regarding external guarantees during the reporting period[24] - There are no non-operating fund occupations by controlling shareholders or related parties during the reporting period[25]