2015 年半年度报告 2015 年 08 月 浙江报喜鸟服饰股份有限公司 2015 年半年度报告全文 浙江报喜鸟服饰股份有限公司 | 目录 | | --- | | 2015 | 半年度报告 2 | | --- | --- | | 第一节 | 重要提示、目录和释义 5 | | 第二节 | 公司简介 7 | | 第三节 | 会计数据和财务指标摘要 9 | | 第四节 | 董事会报告 18 | | 第五节 | 重要事项 28 | | 第六节 | 股份变动及股东情况 31 | | 第七节 | 优先股相关情况 31 | | 第八节 | 董事、监事、高级管理人员情况 32 | | 第九节 | 财务报告 33 | | 第十节 | 备查文件目录 143 | 浙江报喜鸟服饰股份有限公司 2015 年半年度报告全文 1 浙江报喜鸟服饰股份有限公司 2015 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本报告的董事会会议。 公司计划不派发现金红利，不送 ...

1 浙江报喜鸟服饰股份有限公司 2015 年第一季度报告正文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 浙江报喜鸟服饰股份有限公司 2015 年第一季度报告正文 证券代码：002154 证券简称：报 喜 鸟 公告编号：2015-026 浙江报喜鸟服饰股份有限公司 2015 年第一季度报告正文 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 2 浙江报喜鸟服饰股份有限公司 2015 年第一季度报告正文 第二节 主要财务数据及股东变化 一、主要会计数据和财务指标 公司是否因会计政策变更及会计差错更正等追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | 营业收入（元） | 582,282,460.72 | 625,007,503.53 | -6.8 ...

Financial Performance - The company's operating revenue for 2014 was CNY 2,274,554,849.80, representing a 12.72% increase compared to CNY 2,017,884,062.21 in 2013[22]. - The net profit attributable to shareholders decreased by 16.60% to CNY 134,058,225.05 from CNY 160,738,212.88 in the previous year[22]. - The net profit after deducting non-recurring gains and losses fell by 50.49% to CNY 21,194,349.49, down from CNY 42,806,966.58 in 2013[22]. - The net cash flow from operating activities significantly improved to CNY 382,581,680.96, a 959.18% increase from a negative CNY 44,528,494.12 in 2013[22]. - Basic earnings per share decreased by 14.81% to CNY 0.23 from CNY 0.27 in the previous year[22]. - Total assets at the end of 2014 were CNY 4,349,000,983.56, a decrease of 5.18% from CNY 4,586,422,622.70 in 2013[22]. - The net assets attributable to shareholders increased by 4.00% to CNY 2,726,552,770.77 from CNY 2,621,794,596.06 in 2013[22]. Revenue and Sales Growth - The main business revenue reached CNY 2,074,674,502.47, up 16.64% from the previous year, driven by stable growth in the main brand and rapid growth in the agency brand HAZZYS[30]. - The company achieved operating revenue of CNY 2,274,554,849.80, an increase of 12.72% compared to the previous year[29]. - The company reported a significant increase in sales volume, reaching 6,691,771 units, a rise of 23.32% compared to the previous year[35]. - The HAZZYS brand saw terminal retail sales grow over 30%, with an increase in both localization and sales rate[33]. - The revenue from T-shirts increased by 30.22% year-on-year, totaling approximately ¥191.21 million, with a gross profit margin of 66.71%[48]. Cost and Expenses - The main business cost for the textile and apparel industry in 2014 was ¥853,747,863.83, a 40.36% increase from ¥608,257,557.56 in 2013[38]. - The cost of shirts increased by 44.32% to ¥119,651,120.94 in 2014, while the cost of T-shirts rose by 67.96% to ¥63,660,821.53[39]. - Total sales expenses rose by 17.21% to ¥756,048,799.71, while management expenses decreased by 11.85% to ¥305,555,326.29[41]. - Research and development expenses increased by 32.26% to ¥53,050,681.18, accounting for 2.33% of operating revenue[43]. Strategic Initiatives - The company plans to enhance its competitive capabilities through multi-brand integration, promoting customized services, and transitioning to a more cost-effective business model[13]. - The company aims to shift its product development focus from designer-led to MD-led strategies to improve sales and profitability[13]. - The company implemented a multi-brand development strategy, focusing on improving cost efficiency and enhancing supply chain management[31]. - The company plans to invest in an intelligent hanging system and production information technology to enhance its personalized customization business[54]. - The company will focus on C2B full-category personalized customization, upgrade store experiences, and promote online-offline integration for all-channel marketing in 2015[79]. Shareholder and Capital Management - The profit distribution plan for 2014 includes a cash dividend of RMB 0.50 per 10 shares, totaling RMB 29,300,468.50, with remaining undistributed profits of RMB 1,119,783,893.89 carried forward[90][95]. - The cash dividend for 2014 represents 21.86% of the net profit attributable to the company's shareholders[94]. - The company plans to increase its capital reserve by issuing 10 additional shares for every 10 shares held, totaling 586,009,370 shares[90][95]. - The company has maintained a consistent cash dividend policy over the past three years, with cash dividends amounting to RMB 29,300,468.50 in 2014[94][95]. Corporate Governance and Compliance - The company has a robust framework for evaluating the performance and contributions of its board members and executives[157]. - The company has established a sound internal control system to enhance operational governance[174]. - The company has improved its information disclosure management system to ensure timely and accurate information dissemination to all shareholders[7]. - The company has maintained effective supervision over major matters, related transactions, and financial conditions through its supervisory board[4]. - The company has not faced any regulatory actions related to insider information management during the reporting period[177]. Operational Efficiency - The company closed underperforming stores to enhance operational efficiency, with a total of 871 outlets for the main brand as of December 31, 2014[33]. - The company has established a nationwide marketing network with 871 outlets for its main brand, Baoxini, and is actively promoting C2B personalized customization services[54]. - The company is transitioning production from automation to intelligent manufacturing to support large-scale personalized custom services and C2B business[78]. - The company has a complete production, supply, and sales system, independently conducting development, design, and production activities[190]. Investments and Acquisitions - The company completed the acquisition of a 35% stake in Shanghai Kamei Fashion Co., Ltd. for a transaction price of 361.17 million CNY, which is expected to enhance business continuity and management stability[104]. - The company invested 45 million RMB in Shanghai Xiaogui Network Technology Co., acquiring a 25% stake[131]. - The company invested 25 million RMB in Hangzhou Renren Technology Co., increasing its stake to 17.86%[132]. - The company plans to purchase 88 acres of land and associated buildings in the Hetian Industrial Park for the establishment of a comprehensive self-owned industrial park, aimed at enhancing production, logistics, R&D, and operational efficiency[130]. Employee and Management Structure - The total number of employees is 6,810, with 57.02% being sales personnel[169]. - The company has a diverse management team with members holding various positions across multiple subsidiaries, enhancing operational efficiency[156]. - The company has maintained a stable leadership structure, with all current directors and supervisors in their positions since August 2013[153]. - The management team includes experienced professionals with backgrounds in finance, management, and academia, contributing to strategic decision-making[158].

浙江报喜鸟服饰股份有限公司 2014 年第三季度报告正文 证券代码：002154 证券简称：报 喜 鸟 公告编号：2014-046 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主管人员)黄珍声明：保证季 度报告中财务报表的真实、准确、完整。 2 浙江报喜鸟服饰股份有限公司 2014 年第三季度报告正文 第二节 主要财务数据及股东变化 一、主要会计数据和财务指标 浙江报喜鸟服饰股份有限公司 2014 年第三季度报告正文 1 浙江报喜鸟服饰股份有限公司 2014 年第三季度报告正文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整，不存在虚 假记载、误导性陈述或者重大遗漏，并承担个别和连带的法律责任。 公司是否因会计政策变更及会计差错更正等追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期末 | 上年度末 | | 本报告期末比上年度末增减 | | --- | --- | --- | --- | --- | | 总资产（元） | 4,368,802,912.65 | 4,586,422,6 ...

浙江报喜鸟服饰股份有限公司 2014 年半年度报告全文 浙江报喜鸟服饰股份有限公司 2014 年半年度报告 2014 年 08 月 1 浙江报喜鸟服饰股份有限公司 2014 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本报告的董事会会议。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主 管人员)黄珍声明：保证本半年度报告中财务报告的真实、准确、完整。 2 | 目录 | | --- | | 重要提示、目录和释义 2 | 第一节 | | --- | --- | | 第二节 公司简介 5 | | | 7 | 第三节 会计数据和财务指标摘要 | | 第四节 董事会报告 9 | | | 第五节 重要事项 20 | | | 27 | 第六节 股份变动及股东情况 | | 30 | 第七节 优先股相关情况 | | 31 | 第八节 董事、监事、高级管理人员情况 | | 第九 ...

浙江报喜鸟服饰股份有限公司 2014 年第一季度报告正文 证券代码：002154 证券简称：报 喜 鸟 公告编号：2014-018 浙江报喜鸟服饰股份有限公司 2014 年第一季度报告正文 1 浙江报喜鸟服饰股份有限公司 2014 年第一季度报告正文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人吴志泽、主管会计工作负责人张袖元及会计机构负责人(会计主 管人员)黄珍声明：保证季度报告中财务报表的真实、准确、完整。 2 浙江报喜鸟服饰股份有限公司 2014 年第一季度报告正文 第二节 主要财务数据及股东变化 一、主要会计数据和财务指标 公司是否因会计政策变更及会计差错更正等追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | | | | （%） | | 营业收入（元） | 625,007,503.53 | 553,248 ...

浙江报喜鸟服饰股份有限公司 2013 年度报告全文 浙江报喜鸟服饰股份有限公司 2013 年度报告 2014 年 04 月 1 浙江报喜鸟服饰股份有限公司 2013 年度报告全文 力出一孔者胜 致浙江报喜鸟服饰股份有限公司投资者： 2013 年，对于服装企业来说，是极其艰难的一年。经济形势疲软，构建节约型社会的 理念深入人心，成为全社会共识，同时互联网时代所带来的信息透明及电子商务的异军突起， 使得消费需求更趋理性，品牌企业的传统盈利模式不再可持续。于是，一夜之间，所有企业 都在喊变革、转型，都在喊互联网思维。报喜鸟也不例外，但我们深知，无论什么时代，传 统企业的核心都离不开产品和服务这两个根本。公司在经过审慎思考后，明确了报喜鸟的转 型思路，就是要积极运用互联网思维，以新的方式和手段响应消费者的真正需求，开启以消 费者为中心的新商业文明，回到其商业本质——产品和服务。 当外部的利好要素消失，品牌增长无法再完全依托于高附加值所带来的高倍率，严峻的 形势也无法支撑粗放式的扩张发展所导致的高能耗、低效率，报喜鸟如何回归，如何将提高 产品和服务作为我们的核心竞争力？出路只有一条——"力出一孔"，就是将公司的力都围 ...