Genie3 是否会对游戏及引擎公司造成商业 冲击？ ——游戏行业点评 传媒行业 行业研究 | 动态跟踪 国家/地区 中国 行业 传媒行业 报告发布日期 2026 年 02 月 03 日 看好（维持） | 项雯倩 | 执业证书编号：S0860517020003 | | --- | --- | | | 香港证监会牌照：BQP120 | | | xiangwenqian@orientsec.com.cn | | | 021-63326320 | | 李雨琪 | 执业证书编号：S0860520050001 | | | 香港证监会牌照：BQP135 | | | liyuqi@orientsec.com.cn | | | 021-63326320 | | 金沐阳 | 执业证书编号：S0860525030001 | | | 021-63326320 | | 沈熠 | | | --- | --- | | | 执业证书编号：S0860124120005 | | | shenyi1@orientsec.com.cn | | | 021-63326320 | | | | | 全栈式 AI 文娱工具陆续上线，平台型产品 | 202 ...

Core Viewpoint - The article discusses the impact of a rumor regarding potential tax rate adjustments on the gaming industry, which led to significant fluctuations in stock prices for major gaming companies like Tencent and NetEase. However, the credibility of the rumor is questioned by industry experts and analysts [2][4][5]. Group 1: Market Reactions - On February 3, gaming stocks experienced a sharp decline, with Tencent dropping over 6% and NetEase falling more than 3% during intraday trading. However, by the end of the day, A-share gaming stocks rebounded, with Century Huatong and Jiubang Technology both rising over 2% [2]. - The gaming index (BK1406) increased by more than 3.4% by the end of the trading day, with several stocks, including Shunwang Technology, seeing significant gains, with a rise of 13.8% [2][3]. Group 2: Tax Rumor Analysis - A rumor suggested that the financial and internet value-added services, including in-game purchases and advertising, might face a tax rate increase from 6% to align with the 32% rate of the liquor industry, which could compress profit margins for companies like Tencent [4]. - Industry insiders have largely dismissed the rumor as lacking credibility, with Century Huatong stating they have not received any related information and that their operations remain normal [5]. - Analysts argue that the proposed tax increase from 6% to 32% is unlikely, as many companies already operate within a tax rate range of 15%-25%, and such a tax adjustment would require extensive legislative processes [5][6]. Group 3: Legal and Policy Considerations - The article highlights that the rumor is based on a misunderstanding of tax classifications, as the 32% rate applies to consumption tax, while the gaming and internet services are subject to value-added tax (VAT) at 6% [8]. - Current tax regulations, as outlined in the VAT law effective from January 1, 2026, specify three tax rates: 13%, 9%, and 6%, with financial and modern services falling under the 6% category [8][10]. - Analysts from Huachuang Securities emphasize that any tax increase would likely be passed on to consumers, contradicting the government's current focus on promoting consumption and economic growth [10].

Core Viewpoint - The credibility of rumors regarding potential tax rate adjustments for the gaming and internet value-added services industry is considered low by industry insiders [1][4][6]. Market Reaction - On February 3, a rumor caused significant fluctuations in the gaming stock market, with Tencent's shares dropping over 6% and NetEase's shares falling more than 3% at one point. However, by the end of the trading day, A-share gaming stocks rebounded, with Century Huatong and Jiubang Technology both rising over 2% [1]. - The gaming index (BK1406) increased by more than 3.4%, with notable gains from companies like Shunwang Technology, which surged by 13.8% [1][2]. Tax Rumor Details - A rumor suggested that the gaming and internet value-added services sectors might face a tax rate increase from 6% to align with the 32% rate applicable to the liquor industry, which could compress profit margins for companies like Tencent [3]. - Industry analysts have expressed skepticism about the feasibility of such a tax increase, citing the complexity of revenue structures in large companies and the existing tax rates already being in the 15%-25% range [4][5]. Industry Response - Various industry representatives have denied receiving any information regarding the rumored tax changes, with Century Huatong stating that their operations remain normal [4]. - Analysts from Dolphin Investment Research and other firms have indicated that the market reaction is likely an overreaction to the rumors, emphasizing that significant tax changes would require extensive procedural groundwork [5][6]. Legal and Policy Considerations - Legal experts and analysts have pointed out that the rumor lacks a solid legal basis, as the current tax structure is defined by the Value-Added Tax Law, which specifies three tax rates: 13%, 9%, and 6% [6][7]. - The current policy focus is on stabilizing growth and supporting innovation, making a broad tax increase counterproductive to government objectives [8].

Core Viewpoint - The market reacted negatively to rumors suggesting that the financial and internet value-added services sectors, including gaming, might face tax rate adjustments similar to those applied to liquor, leading to a decline in stock prices for major companies like Tencent and others in the gaming sector [1][10]. Group 1: Market Reaction - On February 3, the A-share gaming sector experienced a significant drop, with Century Huatong's stock falling over 9%, and other major gaming stocks like Kaixin Network, Giant Network, and 37 Interactive Entertainment also declining [1][10]. - Following the initial drop, gaming stocks rebounded, with Shunwang Technology rising by 14.65%, and other companies like Xunyou Technology, Zhejiang Shuju, and Perfect World seeing increases of over 5% [1][10]. Group 2: Tax Rumors and Industry Response - Industry insiders have confirmed that there has been no official communication regarding tax rate adjustments, indicating that the rumors are likely unfounded [5][14]. - A representative from a leading gaming company stated that no formal documents or meetings regarding tax adjustments have been received, further supporting the notion that the rumors lack credibility [5][14]. - According to a report from Everbright Securities, the rumors are based on a misunderstanding of tax categories, as the proposed comparison between gaming and liquor tax rates is misleading [6][15]. Group 3: Tax Policy Context - The current tax rate for financial services and modern services, including gaming and advertising, is set at 6%, contrasting with the 9% rate applicable to basic telecommunications and construction sectors [6][15]. - The recent tax rate adjustment announced by the Ministry of Finance and the State Administration of Taxation only pertains to basic telecommunications services, not affecting financial or internet value-added services [6][15]. - The prevailing policy focus is on stabilizing growth and promoting innovation, suggesting that significant tax increases in key sectors would contradict current governmental objectives [7][16].

2005年，《街头篮球》由世纪华通（002602.SZ）旗下天游软件引入中国。此后，《街头篮球》迅速占 领了中国玩家的电脑桌面。中韩两国玩家在这一方"球场"上的比拼便从未停止，IMA国际大师赛应运而 生。 "IMA国际大师赛作为《街头篮球》全球顶级赛事，核心初衷就是搭建中外玩家交流竞技的桥梁。"天游 软件市场部经理、赛事负责人陆湧向《中国经营报》记者表示，"《街头篮球》自诞生以来，就始终将 篮球文化与电竞元素深度融合，各类赛事的举办，正是我们传播篮球文化、推动中外玩家融合的核心载 体。" 搭建中外电竞桥梁 《2025年中国电子竞技产业报告》显示，2025年中国电子竞技产业收入293.31亿元，同比增长6.40%； 用户规模超4.95亿人，增长1.06%。 随着中国电竞受众群体的不断壮大，多款电竞游戏跟随着玩家的视野一同走向海外。作为中国电竞中的 元老级游戏，20年时间里，《街头篮球》在中韩两国建立了深厚的玩家基础。 如今经过20年的发展，《街头篮球》已经形成了以游戏内容驱动，以电竞赛事引领，融合中外玩家的发 展模式。其中，IMA国际大师赛作为《街头篮球》全球顶级赛事，成为一座搭建中外玩家交流竞技的桥 梁。 2 ...

Group 1 - The core point of the news is that Century Huatong's stock price dropped by 5.04% to 18.85 CNY per share, with a trading volume of 2.03 billion CNY and a turnover rate of 1.52%, resulting in a total market capitalization of 138.94 billion CNY [1] - Century Huatong, established on October 31, 2005, and listed on July 28, 2011, is primarily engaged in the development and operation of online games and the research, manufacturing, and sales of various automotive parts and related molds [1] - The revenue composition of Century Huatong includes mobile games at 84.70%, computer games at 9.85%, automotive parts at 4.11%, web games at 0.76%, other at 0.55%, and cloud data services at 0.04% [1] Group 2 - From the perspective of fund holdings, one fund under Guojin Fund has a significant position in Century Huatong, with Guojin Xinyi Medical Consumption A (009507) holding 255,800 shares, accounting for 4.04% of the fund's net value, ranking as the tenth largest holding [2] - The fund Guojin Xinyi Medical Consumption A (009507) was established on June 30, 2020, with a latest scale of 28.44 million CNY, and has a year-to-date return of 3.13%, ranking 3694 out of 8874 in its category [2] - The fund manager, Zhang Wang, has been in position for 5 years and 322 days, with the fund's total assets currently at 390 million CNY, achieving a best return of 103.88% and a worst return of -12.63% during his tenure [2]

2月3日，游戏板块热度再度攀升，游戏ETF(516010)盘中涨超3%。这一涨势并非偶然，背后是游戏行业基本面的全面向好、多重产业红利的持续释放，以及 资本市场对行业长期投资价值的认可。在全球人工智能技术加速迭代与商业落地的关键时期，内容产业正站在一场深刻变革的起点。 2026年1月底至2月初，从谷歌开放世界模型Genie3到TapTap发布"零门槛"游戏创作AI，从AI社交平台Moltbook出圈到国内大模型密集升级，一系列事件标志 着AI正从辅助工具演变为驱动内容生产范式革命的核心引擎。本文将从行业基本面的坚实支撑、技术突破的产业意义、应用场景的全面渗透、对传统竞争 格局的重塑以及具体投资脉络等维度，系统梳理AI赋能下传媒与游戏板块的投资逻辑。 【行业基本面：强劲复苏与结构性增长提供坚实底座】 2025年中国游戏市场走出调整期，销售收入突破3500亿元，用户基础稳固，版号供给充裕，行业进入由优质供给驱动的高质量增长新阶段，为后续技术赋能 与价值释放提供了坚实的业绩基础。 游戏产业基本面的全面向好，是AI等新技术得以发挥乘数效应的前提。市场规模与用户基础稳固扩大：2025年国内游戏市场实际销售收入达3507 ...

Core Viewpoint - Century Huatong is expected to achieve remarkable growth in its operating performance, with projected net profit for 2025 reaching between 5.55 billion to 6.98 billion yuan, representing a year-on-year increase of approximately 400% [1][3]. Group 1: Financial Performance - The company anticipates a revenue of approximately 38 billion yuan for 2025, reflecting a year-on-year growth of about 68% [3]. - The projected net profit for 2025 is expected to be between 5.55 billion and 6.98 billion yuan, with a year-on-year growth range of 357% to 475% [3]. - The company has achieved continuous quarter-on-quarter revenue growth for 12 consecutive quarters and has seen net profit double year-on-year for two consecutive years [5]. Group 2: Business Segments - The core business of Century Huatong is mobile gaming, contributing over 80% of the company's revenue [2]. - The company has launched successful products such as "Whiteout Survival" and "Kingshot," which have significantly boosted its market position [7]. - The company is also involved in artificial intelligence cloud data and automotive parts manufacturing, with the latter contributing 7.20% of revenue in the first half of 2025 [6]. Group 3: Research and Development - Century Huatong has invested a total of 11.7 billion yuan in research and development over the past seven years, with R&D spending reaching 1.78 billion yuan in the first three quarters of 2025 [6][7]. - The company has significantly increased its sales expenses, with 10.57 billion yuan spent in the first three quarters of 2025, more than double the previous year [7]. Group 4: Financial Health - As of September 2025, the company's debt-to-asset ratio stands at 30.76%, with cash reserves exceeding 10 billion yuan [8]. - The operating cash flow for the first three quarters of 2025 is a net inflow of 6.278 billion yuan, representing a year-on-year increase of 81.34% [8].

Investment Strategy Overview - The report anticipates a volatile market in February due to previous regulatory signals and significant ETF outflows, with market activity expected to decline before the Spring Festival and improve post-holiday as policy catalysts emerge [3][4] - The focus remains on cyclical price increases, particularly in sectors like semiconductors and AI, which are expected to maintain a positive trend [3][4] - The liquidity situation is mixed, with increased inflows from retail investors countered by significant ETF sell-offs, leading to a challenging funding environment before the Spring Festival [3][4] Key Stock Recommendations - **Jianghuai Automobile (江淮汽车)**: Positioned as the only domestic ultra-luxury brand, with the S800 model outperforming competitors like Mercedes-Benz. The company plans to launch 6-7 high-end models, indicating substantial growth potential [5][8] - **Luxshare Precision (立讯精密)**: A key player in the Apple supply chain, with strong growth prospects in consumer electronics and automotive sectors. The company is expected to achieve rapid earnings growth over the next few years [5][11] - **Sinyi Technology (生益科技)**: As a leading manufacturer of CCL, the company is well-positioned for long-term growth with a focus on high-end product upgrades and strong market demand [5][15] - **Tianqi Lithium (天赐材料)**: The largest manufacturer of electrolytes with a market share of approximately 40%. The company is expected to see significant profit recovery due to improved supply-demand dynamics in the lithium industry [5][20] - **Li Ning (李宁)**: The company is accelerating its product and channel expansion, with new product launches expected to drive a turnaround in performance [5][20] - **Zhongji Xuchuang (中际旭创)**: A leader in optical modules, benefiting from strong overseas demand. The company is expanding its production capacity to meet increasing market needs [5][27] - **Xinyi Technology (新易盛)**: The company is experiencing continuous growth in high-speed products, with a strong outlook for 2026 [5][27] - **Foshan Plastics (佛塑科技)**: The acquisition of a key supplier is expected to enhance performance significantly, with a focus on the tightening supply-demand situation in the industry [5][27] - **Century Huatong (世纪华通)**: The company is leveraging its partnership with Tencent to enhance its game development and distribution capabilities, indicating strong future growth potential [5][27] - **Tencent Holdings (腾讯控股)**: The company has a solid foundation with a rich game product pipeline and is accelerating its AI application ecosystem [6][27] Market Trends and Expectations - The report highlights a trend of price increases spreading from cyclical sectors like oil and food to technology sectors, particularly AI and semiconductors, which are expected to continue benefiting from policy support [3][4] - The upcoming Two Sessions in March are anticipated to catalyze policy developments that could positively impact market performance [3][4] - The report emphasizes the importance of sector rotation as a key characteristic of the market in February, with a focus on cyclical price increases and technology sectors [3][4]

在环境责任方面，世纪华通连续两年联合ChinaJoy发起减塑倡议，设置绿色展台并设置塑料瓶回收站，2025年ChinaJoy展会期间回收空瓶53公斤。这些塑 料瓶被加工成rPET再生面料，制成环保校服捐赠给云南乡村儿童，形成"绿色倡议—回收再生—爱心传递"的闭环。 此外，世纪华通以技术筑牢未成年人保护屏障，旗下盛趣游戏通过优化防沉迷系统、完善实名认证机制、人脸识别等举措，将未成年注册用户占比降至 0.0559%的极低水平，用科技力量守护青少年健康成长。 此次获奖，不仅是对世纪华通过去一年在ESG领域实践的肯定，更是对公司未来发展的期许。世纪华通将继续以科技为纽带，深化商业价值与社会价值的 共生路径，为中国企业践行社会责任、推动可持续发展提供更多可借鉴、可复制的案例。 1月30日，由《中国经营报》主办的"长期之光复利生新——2025中国商业品牌价值创新年会"在北京举行。同期揭晓的"2025商业品牌价值创新优秀案 例"评选中，世纪华通（维权）获得"社会责任与可持续传播案例"。 本次征集聚焦品牌价值提升的创新路径，重点关注AI营销、可持续品牌、年轻化沟通、文化赋能、私域运营等前沿议题。作为一家数字科技企业，世纪 华 ...