3 月金股报告 ——指数震荡，风格再平衡 证券研究报告/策略定期报告 2026 年 02 月 27 日 分析师：王永健 执业证书编号：S0740522050001 （2）国内政策流动性宽松，筑牢市场底部。2 月 25 日央行开展 6000 亿元 MLF 操作 并净投放 3000 亿元，连续第 12 个月加量续作，确保春节前后的流动性合理充裕；人 民币汇率持续走强稳定了跨境资金流动预期。 科技大类中，高端制造领涨；周期品中，建材钢铁走强。 （1）科技类资产内部，中游高端制造领涨。国防军工、机械设备、电力设备等中游 高端制造表现突出。其中，地缘政治动荡推动国防军工的走强，产业突破亦为其注入 了新的增长动力；海外制造业回暖、国内设备更新周期为机械设备提供支撑；电力设 备受益于 AI 产业海外缺电叙事与两会前的产业政策预期。 （2）周期大类中，建筑材料、钢铁、煤炭占优，有色金属回调。建筑材料中以玻璃 纤维主题领涨，主要受益于供给端优化、AI 算力和新能源需求预期的外溢。此外，在 地产政策托底预期与高股息属性共振下，钢铁与煤炭板块亦有突出表现。相反，受美 联储降息预期反复、海外地缘扰动与商品震荡走势传导，前期涨幅过大的 ...

传媒 相关报告 《传媒行业分析报告：春节档表现低迷，票房 低于预期》 2026-02-25 《传媒行业月报：AI 流量入口竞争白热，春 节档电影供给丰富》 2026-01-28 《传媒行业分析报告：传媒 2025Q4 基金持仓 分析：重仓股配置力度环比下降，个股配置分 化》 2026-01-27 联系人：李智 ⚫ 行情回顾与估值表现：截至 2026 年 2 月 25 日，2 月传媒指数下跌 3.73%，在 30 个一级行业组合中排名第 30，跑输同期上证指数 （+0.71%）4.45pct，跑输同期沪深 300 指数（+0.63%）4.36pct， 跑输同期创业板指（+0.25%）3.99pct。 子板块中，互联网广告营销板块下跌11.56%，游戏板块下跌4.25%， 出版板块下跌 0.04%，影视板块上涨 0.16%。 分析师：乔琪 登记编码：S0730520090001 qiaoqi@ccnew.com 021-50586985 Seedance2.0 引市场关注，春节档票 房不及预期 ——传媒行业月报 证券研究报告-行业月报 强于大市(维持) 传媒相对沪深 300 指数表现 2026 年 2 月 1 日 ...

Pre-registration campaign open now for exclusive rewardsBEIJING, Feb. 26, 2026 (GLOBE NEWSWIRE) -- Perfect World Games and Hotta Studio are thrilled to announce that their ambitious, urban open-world RPG, NTE (Neverness to Everness), will launch on April 29, 2026, for PC, PlayStation®5, iOS, and Android, with pre-registration pages open now for all platforms – and a host of rewards available to the community as thanks for signing up ahead of the big day. Check out the NTE NVIDIA DLSS 4 Comparison:YouTube | ...

贪玩(09890)旗下子公司江西贪玩信息技术有限公司("江西贪玩")完成对《天龙八部2：飞龙战天》研发 公司的战略投资，并获得了该游戏App版本在中国大陆地区独家运营权。 江西贪玩与上海阅龙智娱文化科技有限公司("上海阅龙")、完美世界（002624）股份有限公司之附属公 司("完美世界")共同签署一系列协议。根据协议，江西贪玩以人民币1,500万元对价，收购完美世界所持 有的上海阅龙35%股权;并支付研发商上海阅龙人民币3,000万元，获得《天龙八部2：飞龙战天》App版 本在中国大陆地区的独家运营权。 贪玩已率先推出合规授权的小程序版本，此次获得《天龙八部2：飞龙战天》APP中国大陆独家运营 权，是贪玩深化实施"精品大IP+多终端布局"战略的重要一环。此举不仅标志着集团完成了对小程序与 APP移动端的全终端产品覆盖，更显著增强了其在武侠RPG细分领域的产品矩阵与竞争力。 目前，贪玩已成功运营及储备了包括《天龙八部》《笑傲江湖》《射雕三部曲》在内的多个顶级武侠IP 资源。以《天龙八部2：飞龙战天》的独家运营为起点，集团正有序推进金庸IP矩阵的系列化发行与长 线运营，为后续多款金庸武侠作品的规模化上线奠定基础 ...

贪玩(09890)公布，江西贪玩信息技术有限公司(由该集团通过合约安排控制的中国经营实体)(江西贪玩) 与上海阅龙智娱文化科技有限公司(上海阅龙、项目公司)、完美世界（002624）股份有限公司的附属公 司(完美世界)签订《股权转让协议》。据此，江西贪玩支付对价人民币1500万元获得上海阅龙35%的股 权。 与此同时，上海阅龙、江西贪玩与完美世界签订《游戏运营权交接协议》，上海阅龙将《天龙八部2： 飞龙战天》(授权游戏)App版本的独家运营权授予江西贪玩;上海阅龙终止先前授予完美世界授权游戏 App版本的独家运营权;完美世界同意配合上海阅龙向江西贪玩交接授权游戏App版本的独家运营权。 于2024年，该集团已与上海阅龙签订《独家代理合作协议》及《网络游戏合作协议》，从而获得授权游 戏H5版本(即小程序游戏版本)的独家代理合作权。 如今，江西贪玩与上海阅龙再次签订新的授权游戏App版本《独家代理合作协议》，据此，江西贪玩向 上海阅龙支付独家运营权版权金人民币3,000万元，上海阅龙同意授予江西贪玩授权游戏App版本在中国 大陆地区的独家发行权，授权游戏App版本在运营中所获得的全部收益，由双方按照约定分成。 据 ...

2月26日，完美世界涨7.46%，截至发稿，报22.77元/股，成交2.54亿元，换手率0.61%，总市值441.73亿 元。 资料显示，完美世界股份有限公司位于北京市朝阳区望京东路1号院4号楼完美世界A座，成立日期1999 年8月27日，上市日期2011年10月28日，公司主营业务涉及网络游戏的研发、发行和运营；电影的制 作、发行及衍生业务；电视剧的制作、发行及衍生业务；艺人经纪服务及相关服务业务。主营业务收入 构成为：PC端网络游戏50.18%，移动网络游戏26.23%，电视剧及短剧20.29%，游戏相关其他业务 1.85%，影视相关其他业务0.50%，其他(补充)0.48%，主机游戏0.47%。 从基金十大重仓股角度 数据显示，中航基金旗下1只基金重仓完美世界。中航卓越领航混合发起A（026078）四季度持有股数 12.5万股，占基金净值比例为9.55%，位居第三大重仓股。根据测算，今日浮盈赚取约19.75万元。 中航卓越领航混合发起A（026078）成立日期2025年12月4日，最新规模1199.84万。今年以来收益 1.04%，同类排名7557/8887；成立以来收益1.32%。 中航卓越领航混合发 ...

Summary of Conference Call Records Industry Overview: Gaming Industry Key Companies and Highlights - **Century Huatong**: Achieved notable rankings in the global mobile game export list for January, with "Whiteout Survival" at second, "Kingshot" at third, "TTM" at tenth, and "Truck Star" at twenty-ninth. The company has a high overseas game revenue share, with new games "TTM" and "Truck Star" showing significant growth in December and January [1][2] - **Giant Network**: The game "Supernatural Action Group" is expected to innovate during the Spring Festival, with a daily active user (DAU) surpassing 100 million by January 31. The new game "Famous Generals Kill" was launched on December 19 [2] - **37 Interactive Entertainment**: The mini-program game "Survival for 33 Days" has consistently ranked in the top five, with the RO in Hong Kong and Macau launched on January 15. The company has a rich pipeline of new products [2] - **Kongzhong Network**: The "Legend Box" is expected to create platform growth, and the AI companion application "EVE" is scheduled for launch on March 14 [2] - **G-bits**: Launched a new Three Kingdoms-themed SLG game "Nine Muwu" on December 18 [2] - **Perfect World**: The key game "Yihuan" has completed its third test with high ratings on Bilibili and Taptap [2] - **Xindong Company**: Launched "Xindong Town" overseas on January 8 and "Diver Dave" on February 6 [2] Market Opportunities - **Overseas Expansion and Female Market Growth**: The Chinese market is projected to generate sales revenue of 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08%, with a user base of 679 million, up 0.72% year-on-year [2] - **Global Market Trends**: The mobile gaming market is shifting from user growth to consumption power enhancement, with projected revenues of $81.7 billion in 2024, reaching a three-year high. Chinese self-developed games are expected to generate $9.5 billion in overseas revenue in the first half of 2025, an 11% year-on-year increase [3] - **Female-oriented Games**: The market size for female-oriented games is expected to reach 8 billion yuan in 2024, with a growth rate of 124.1%, significantly outpacing the overall market [3] Policy and Technological Impact - **Regulatory Environment**: By 2025, the issuance of domestic game licenses is expected to exceed 140 per month, with a shift towards industry support and encouragement for game exports and gaming as a new consumption driver [3] - **AI and Technology Integration**: The application of AI in gaming has progressed significantly since 2023, enhancing product development and advertising efficiency. Emotional companion games are highlighted as a promising direction for AI gaming, with a focus on "EVE" from Kongzhong Network [3][4] - **Investment in Emerging Technologies**: Companies like 37 Interactive Entertainment and Century Huatong are investing in brain-machine interface technologies, while Giant Network collaborates with Volcano Engine on AI NPCs [4]

Summary of Conference Call Notes Industry Overview - The gaming industry has shown strong performance due to the Spring Festival holiday, with significant growth in daily active users (DAU) for major products. The overall valuation of games has returned to a range of 16-17x, indicating a high safety margin for investments and the potential for individual stock catalysts [1][2]. Key Companies and Insights - **Giant Network**: The performance during the Spring Festival was impressive, meeting expectations. Attention will be on whether the lower limit of performance improves post-holiday [2]. - **Kongzhong**: The AI social game ELYS gained traction before the Spring Festival, with a new game EVE scheduled for release on March 14, which is expected to catalyze growth in March and April [2]. - **Xindong**: The collaboration with My Little Pony in February exceeded expectations, indicating strong overseas performance [2]. - **Huatuo**: The company continues to see significant growth in overseas casual gaming, with a notable valuation advantage [2]. - **Perfect World**: The third testing phase for the game "异环" has raised expectations, with a formal launch anticipated in Q2 [2]. - **37 Interactive Entertainment**: New game catalysts are expected in March and April, with two overseas SLG games projected for release in the first half of the year [2]. - **Huya**: The game "鹅鸭杀" has maintained its position at the top of the iOS free charts, indicating strong user engagement [2]. - **Tianyu**: The game "龙迹X渣渣辉" is expected to see an increase in revenue in February [2]. Additional Insights - The overall sentiment in the gaming sector is positive, with a focus on individual stock performance and upcoming game releases as potential catalysts for growth. The emphasis on high DAU products suggests a trend towards games that can maintain user engagement over time [1][2].

Summary of Conference Call Records Industry Overview - The conference call focuses on the gaming industry, highlighting the impact of AI and new technologies on industry development and the anticipation of upcoming annual and quarterly reports [1][2]. Key Companies and Highlights - **Century Huatong**: Achieved notable rankings in the global mobile game export list for January, with "Whiteout Survival" at second, "Kingshot" at third, "TTM" at tenth, and "Truck Star" at twenty-ninth. The company has a high overseas game revenue share, with new games "TTM" and "Truck Star" showing significant growth in December and January [1]. - **Giant Network**: The game "Evergreen" is expected to innovate during the Spring Festival, having launched in Hong Kong and Macau on November 27. As of January 31, the daily active users (DAU) surpassed 100 million, with upcoming Valentine's Day and Spring Festival events anticipated [1]. - **37 Interactive Entertainment**: The mini-program game "Find the Book" has consistently ranked in the top five, with a launch in Hong Kong and Macau on January 15. The company has a rich pipeline of new products [1]. - **Kying Network**: The "Legend Box" is expected to create platform growth, with the AI companion application "Find the Book" scheduled for release on March 14 [1]. - **G-bits**: Launched a new Three Kingdoms-themed SLG game "Find the Book" on December 18 [1]. - **Perfect World**: The key game "Find the Book" has completed its third testing phase, receiving high ratings on Bilibili and Taptap [1]. - **Xindong Company**: Launched "Find the Book" overseas on January 8, with another release planned for February 6 [1]. Market Opportunities - The overseas market and the female gaming segment present significant opportunities for the industry. In the Chinese market, sales revenue is projected to reach 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08%, with a user base of 679 million, up 0.72% year-on-year [2]. - The global mobile gaming market is shifting from user growth to consumption power enhancement, with expected revenue of $81.7 billion in 2024, reaching a three-year high. Chinese self-developed games are projected to generate $9.5 billion in overseas revenue in the first half of 2025, a year-on-year increase of 11% [2]. - The market for female-oriented games is expected to reach 8 billion yuan in 2024, with a growth rate of 124.1%, significantly outpacing the overall market [2]. - Policy changes are supporting the industry, with over 140 domestic game licenses expected to be issued monthly by 2025, promoting game exports and positioning gaming as a new consumer driver [2]. Technological Impact - The application of AI and other technologies in the gaming industry is showing promising results. Since 2023, AI has been integrated into game production and advertising, leading to significant cost reductions and efficiency improvements, particularly in art production [3]. - Emotional companion games are identified as a key area for AI application in the short term, with Kying Network's product "Find the Book" set for public testing on March 14 [3]. - Other technological advancements, such as brain-machine interface technology, are seen as potential commercial applications for the gaming sector, with companies like 37 Interactive Entertainment investing $20 million in related technologies [3]. - Marketing strategies like GEO marketing are expected to influence game distribution, with 37 Interactive Entertainment investing in leading domestic tech companies [3]. - Giant Network is collaborating with Volcano Engine on AI NPCs [3].

Investment Rating - The industry investment rating is "Positive" (maintained) [7] Core Insights - The gaming sector has shown resilience in the current macroeconomic environment, with strong performance from both listed and non-listed companies during the Spring Festival period, confirming the ongoing logic of a significant product year in 2026 [7] - Notable games such as "Goose Goose Duck" have dominated the App Store charts, while companies like Century Huatong and Perfect World have seen impressive pre-registration numbers and revenue growth for their upcoming titles [2][3][5] - The overall industry sentiment is improving, with non-listed companies also achieving remarkable results, as seen with "Blue Archive" and "Arknights" celebrating significant anniversaries and experiencing substantial revenue increases [4] Summary by Sections Company Performance - Tencent's games have shown comprehensive growth, with "Goose Goose Duck" topping charts and "Dark Zone Breakthrough" reaching over 230 million registered users [7] - Century Huatong's "Yihuan" has surpassed 25 million pre-registrations, outperforming titles like "Genshin Impact" in pre-launch interest [3] - Giant Network's "Supernatural Action Group" has achieved a daily active user (DAU) count exceeding 10 million, benefiting from the holiday season [3] Revenue Growth - Tencent's "Honor of Kings" saw a 105% month-on-month revenue increase to $220 million, while "Peacekeeper Elite" surpassed $110 million in revenue during January [7] - Non-listed games like "Blue Archive" and "Arknights" reported global revenue increases of 220% and 122%, respectively, in January [4] Investment Recommendations - The report recommends focusing on Perfect World due to the strong pre-registration numbers for "Yihuan" and suggests monitoring companies like Tencent, Huya, Century Huatong, Giant Network, and Kingsoft for their product lines [5]