投资评级：看好（维持） 行业走势图 数据来源：聚源 -29% -14% 0% 14% 29% 43% 2025-02 2025-06 2025-10 传媒 沪深300 相关研究报告 《《异环》三测及字节 AI 视频模型惊 艳，继续布局游戏/多模态 AI 应用— 行业周报》-2026.2.8 《Moltbook、元宝、Genie3 出圈，继 续布局 AI 社交/游戏/营销—行业点评 报告》-2026.2.2 《AI 入口争夺再升级，继续布局 AI 应用及游戏—行业周报》-2026.1.25 节后继续聚焦 AI 入口商业化、重磅新游及长青游戏 传媒 2026 年 02 月 23 日 请务必参阅正文后面的信息披露和法律声明 1/18 ——行业周报 方光照（分析师） fangguangzhao@kysec.cn 证书编号：S0790520030004 红包等系列春节运营活动或推动豆包/千问/元宝用户量大增及商业化加快 2 月 17 日，豆包宣布通过总台春晚为全国观众送出超过 10 万份科技好礼和现金 红包，帮用户生成了超过 5000 万张新春头像，写下了超过 1 亿条祝福语等，AI 总互动达 19 亿次；豆包视频生成 ...

截至22日18时，据猫眼专业版数据，2026年春节档档期总票房(含预售)破50亿，《飞驰人生3》《镖人：风起大漠》《惊蛰无声》分列前三位。 此外，据网络平台数据显示，2026年中国电影（600977）市场累计票房超9.70亿美元，超北美票房成绩，暂列全球单一市场票房冠军。 随着《飞驰人生3》的热映，演员沈腾的主演电影票房累计已突破393亿元，登顶主演票房榜第一，吴京和刘昊然紧随其后。目前，《飞驰人生3》的预测 票房为42.75亿元，沈腾有望凭本片成为首位主演电影票房破400亿元的演员。 演员 | 导演|编剧 代表作《满江红》《夏洛特烦恼》《独行月球》 昊京 353.13亿票房 48部 导演 | 演员 | 编剧 | 制片人 | 主演票房TOP50 沈腾 393.28亿票房 25部 254.88亿票房 黄渤 57部 演员|导演|歌手 代表作《夺冠》《疯狂的外星人》《一出好戏》 235.61亿票房 马丽 31部 演员 代表作《夏洛特烦恼》《独行月球》《这个杀手 ... 刘昊然 代表作《战狼2》《长津湖》《流浪地球》 257.52亿票房 演员 代表作《唐探1900》《唐人街探案2》《唐人街探 ... 4 29部 据证 ...

Core Viewpoint - The 2026 Spring Festival film season is the longest in history, running from the 28th day of the twelfth lunar month to the seventh day of the first lunar month, leading to a total box office exceeding 4 billion yuan [1][5]. Group 1: Box Office Performance - The total box office for the 2026 Spring Festival films (including pre-sales) has surpassed 4 billion yuan, with "Flying Life 3," "Silent Awakening," and "Boon Year of the Bear" leading the box office rankings [1][5]. - "Flying Life 3" has achieved a box office of 2.1 billion yuan, while "Silent Awakening" and "Boon Year of the Bear" have reached 650 million yuan and 500 million yuan respectively [5][6]. Group 2: Film Supply and Demand - A total of 8 films are scheduled for the 2026 Spring Festival, marking a five-year high in the number of films released during this period, which indicates a balanced supply structure catering to diverse audience preferences [5][6]. - The films involve several listed companies, including Light Media, China Film, and Wanda Film, among others, indicating significant industry participation [5][6]. Group 3: Audience Engagement and Marketing - To attract more viewers, various regions have launched promotional activities, such as the "big gift package" for moviegoers in Hebei Province, which aims to benefit over 1.5 million viewers throughout the year [8]. - The film "Flying Life 3" combines comedy and racing elements, appealing to a broad audience, which is crucial for its high box office performance [8].

Core Insights - The launch of Seedance 2.0 has reignited public interest in AIGC (Artificial Intelligence Generated Content), particularly AI comics, with Chengdu emerging as a hub for digital cultural innovation due to its unique blend of fashion and historical heritage [1][2] Group 1: Digital Cultural Events - The "2026 Chengdu World Line Animation Exhibition" held from February 6-10 attracted numerous fans, showcasing various segments including anime, games, and national culture, thus promoting the integration of two-dimensional and national styles [2] - The "2026 DIGI-PARK International Digital Light and Shadow Art Week" at Dongjiao Memory featured over 15 outdoor public spaces, drawing nearly 110,000 visitors in the first two days, highlighting the popularity of digital art and cultural experiences during the Spring Festival [3] Group 2: Industry Growth and Economic Impact - Chengdu aims to establish itself as a center for film and animation creation, gaming, creative design, and digital music, with projections indicating that the core revenue of the digital cultural industry will reach 413.97 billion yuan by 2025, reflecting an 8.3% year-on-year growth [2] - The Perfect World Cultural Park has incubated over 130 enterprises, generating a total output value exceeding 2 billion yuan, and has registered over 3,000 copyright works, with 90% being animated content [4][5] Group 3: AI in Content Creation - The founder of IGCAI highlighted the potential of AI in the cultural sector, noting that the company has seen significant demand for AI photography machines and AI comic production, with revenue exceeding one million yuan monthly [6][9] - The recent launch of Seedance 2.0 has led to increased market enthusiasm for AI comics, with companies like Shanghai YunSi Technology developing platforms to support stable and cost-effective content production [10][11] - The AI comic industry is expected to experience rapid growth, with production costs decreasing significantly and output capacity increasing, driven by advancements in AI technology and the integration of various production tools [11]

Investment Rating - The report maintains a strong buy rating for the media industry, indicating a positive outlook for investment opportunities in the AI video sector [2]. Core Insights - The AI video generation technology is evolving rapidly, transitioning from GAN to DiT architectures, which are crucial for advancing towards AGI. This evolution is expected to significantly enhance the capabilities of AIGC (AI-Generated Content) [3][9]. - The global AI video generation market is projected to reach $296 million by 2026, with a year-on-year growth of 35.16%. The industry is exploring both consumer (C-end) and business (B-end) revenue models, with significant advancements in commercial applications expected in the near future [3][4]. Summary by Sections 1. Video Generation Evolution - Video generation integrates multiple modalities, including text, images, and audio, which enhances its complexity and expressiveness, representing the upper limit of AIGC capabilities [7]. - The technology has progressed from early GAN models to the current DiT architecture, marking a significant turning point in the industry with the introduction of models like OpenAI's Sora [9][25]. 2. Technical Progress - Current AI video generation models can produce short segments that approach professional production quality, with resolutions supporting 1080p and frame rates reaching 30fps. However, challenges remain in generating longer videos and maintaining physical realism [34][36]. - The emergence of world models is anticipated to address existing limitations in video generation, potentially leading to a new phase of technological advancement [33]. 3. Commercialization Progress - The AI video generation market is expanding rapidly, with both consumer and business segments progressing simultaneously. The C-end focuses on subscription models, while the B-end primarily utilizes APIs for applications in advertising and e-commerce [3][4]. - The industry is witnessing a shift towards integrating AI capabilities into film production, with significant projects already generating substantial revenue, such as Utopai's projects totaling approximately $110 million [3][4]. 4. Core Beneficiaries - Key companies benefiting from this trend include technology firms with proprietary algorithms, content providers with extensive asset libraries, and platforms actively integrating AI into marketing strategies [4].

Core Viewpoint - Perfect World is poised for a turnaround in 2025, with expectations of profitability driven by new game releases, particularly the core new game "Yihuan" which is entering its testing phases and is anticipated to be a significant growth engine for the company in 2026 [1][4]. Financial Performance - In 2025, Perfect World is projected to achieve a net profit attributable to shareholders of between 830 million to 870 million yuan, with a non-GAAP net profit expected to be between 650 million to 690 million yuan [2]. - The online game "Zhu Xian World" is set to launch in December 2024, with initial revenue exceeding 400 million yuan in its first month [2]. Product Development and Strategy - The successful performance of multiple new products is expected to contribute significantly to the 2025 financial results, marking a transition from a declining phase to a recovery cycle driven by new products [3]. - The company plans to focus on its strengths in existing games while also advancing new projects, aiming to explore new genres such as SLG and casual games, and enhance its overseas business [3]. Market Position and Potential - "Yihuan" is positioned as a key driver for growth in 2026, developed using Unreal Engine 5.5 and incorporating NVIDIA DLSS4 technology, with positive feedback from ongoing tests [4]. - The game is expected to leverage its unique themes and technological advancements to achieve significant commercial potential, with comparisons to successful titles in the market [4]. - Perfect World aims to enhance its global presence through participation in international gaming exhibitions and by hosting major esports events, such as the DOTA2 International in August 2026, to drive its esports business [4].

Group 1 - The People's Bank of China announced a 1 trillion yuan reverse repurchase operation to maintain liquidity in the banking system, indicating a reduced urgency for a short-term reserve requirement ratio cut [1] - Analysts suggest that the large liquidity injection allows for observation of effects before implementing broader monetary tools like a reserve requirement ratio cut, which remains an important option in the central bank's toolkit [1] Group 2 - Shenzhen's Industrial and Information Technology Bureau released an action plan for "Artificial Intelligence + Advanced Manufacturing" aimed at enhancing the semiconductor industry through AI applications [2] - The plan focuses on optimizing chip design and software code efficiency, and developing high-performance AI chips to meet the demands of various AI terminals [2] Group 3 - The Ministry of Industry and Information Technology is soliciting public opinions on mandatory national standards for the safety requirements of autonomous driving systems in intelligent connected vehicles [6] Group 4 - The Shanghai Stock Exchange plans to reduce market operating costs, expecting to return approximately 1.113 billion yuan to the market in 2026 through various initiatives [8] - The initiatives include optimizing information disclosure channels and enhancing regulatory service quality [8] Group 5 - The Ministry of Commerce proposed to impose countervailing duties on imported dairy products from the European Union, effective February 13, 2026 [9] Group 6 - The National Development and Reform Commission aims to establish a mandatory insurance system for unmanned aerial vehicles by 2027, enhancing the safety framework for low-altitude economic activities [10] Group 7 - The film industry is being targeted for consumption growth through a "Film +" initiative, with expectations for significant box office performance during the upcoming Spring Festival holiday [12] - Analysts highlight potential investment opportunities in film content producers, leading cinema companies, and firms with strong film production and marketing capabilities [12] Group 8 - A list of undervalued media stocks with projected earnings growth of over 100% has been compiled, indicating potential investment opportunities in the film and media sector [13]

Core Viewpoint - Perfect World (002624) has shown a strong recovery in its financial performance, with multiple institutions maintaining a "strong buy" rating following the company's forecast of a net profit of 720 million to 760 million yuan for 2025, marking a successful turnaround from losses [1] Group 1: Financial Performance - The company expects to achieve a net profit of 720 million to 760 million yuan for the year 2025, indicating a significant recovery in profitability [1] - The core driver of this performance turnaround is attributed to the strong recovery of the gaming business, with several new games contributing significantly to revenue growth [1] Group 2: New Game Releases - In 2025, Perfect World is set to launch three key products that will drive revenue growth, including the PC game "Zhu Xian World," which is expected to maintain stable revenue contributions due to its strong IP user base [2] - The classic IP "Zhu Xian 2" is scheduled for public testing in August 2025, aiming to sustain market interest [2] - The collaboration with ATLUS on the RPG "Persona: Nightshade" is expected to enhance the company's capabilities in the two-dimensional genre and overseas distribution, with a launch planned for June to July 2025 [2] - The self-developed supernatural urban open-world RPG "Yihuan" is set for a new round of testing on February 4, 2026, and is anticipated to be a key growth driver if it performs well [2] Group 3: Esports and Media Business - Perfect World is leveraging a comprehensive esports event system to drive refined product operations, with revenue expected to grow year-on-year in 2025 [3] - The company will host the DOTA2 International Invitational (TI2026) in Shanghai in August 2026, continuing its strategy of using events to promote products and expand internationally [3] - In the media sector, several platform-customized dramas produced by Perfect World have received positive market feedback, and the company is actively investing in the short drama segment to support healthy development [3] - Multiple securities firms maintain a "strong buy" rating for Perfect World, anticipating a return to high-quality growth in 2026 due to stable core games, new product launches, and ongoing cost reduction efforts [3]

Group 1 - The gaming concept stocks have declined, with Light Media falling over 10%, Perfect World down over 4%, and companies like Kaiying Network, G-bits, and Changchun Technology dropping over 2% [1] - The gaming-related ETFs have also seen a decrease of approximately 3% [1] Group 2 - Some brokerages indicate that the global gaming market is currently in an upward cycle, with long-term optimistic growth expected in terms of revenue and player numbers [2] - The strong generative capabilities of DeepSeek may significantly enhance game development efficiency, creating more user-demanded virtual characters, maps, and storylines, thereby enriching gameplay and fostering paid scenarios [2]

Core Viewpoint - Perfect World announced that independent director Sun Ziqiang reduced his shareholding in the company by 44,300 shares at an average price of 22.38 yuan per share, representing 0.0023% of the total share capital [1] Summary by Relevant Sections - **Shareholding Reduction Details** - The reduction was executed through centralized bidding on February 10, 2026 [1] - Prior to the reduction, Sun Ziqiang held 177,200 shares, which accounted for 0.0091% of the total share capital [1] - After the reduction, his holdings decreased to 132,900 shares, representing 0.0069% of the total share capital [1] - The share reduction plan has been fully implemented [1]