Core Insights - The total box office for the 2026 Spring Festival period reached 5.752 billion yuan, with 120 million attendees [1] - As of February 24, 2026, the total box office for the year was 8.335 billion yuan, with 187 million attendees [1] Box Office Performance - "Flying Life 3" led the box office with 2.927 billion yuan, followed by "Silent Awakening" at 868 million yuan, "Bounty Hunter: Wind Rises in the Desert" at 806 million yuan, and "Boon Year" at 714 million yuan [2][9] - Other films like "Panda Project: Tribal Adventure" and "Star River Dream" earned 193 million yuan and 80.58 million yuan respectively [2] Company Revenue from Films - Light Media reported revenue from "Flying Life 3" between 43 million and 53 million yuan, and from "Silent Awakening" between 5.2 million and 6.6 million yuan [2] - Happiness Blue Sea reported total revenue from "Flying Life 3" and "Boon Year" between 790,000 and 1.02 million yuan [3] - Huazhi Digital Media stated that "Silent Awakening" had a box office of approximately 901 million yuan, but it had no impact on their revenue as they will recognize income only after recovering investment costs [3] Industry Participation - Multiple listed film companies participated in the Spring Festival lineup, with "Flying Life 3" being co-produced by companies like Damai Entertainment, Wanda Film, Bona Film, and China Film [4] - Other films like "Silent Awakening" and "Bounty Hunter: Wind Rises in the Desert" also had participation from major companies [5][6] Market Trends - The 2026 Spring Festival featured six main films across various genres, receiving positive market feedback [7] - The average film length decreased, leading to a significant increase in total screening sessions, with over 4.35 million sessions recorded, the highest in Spring Festival history [9] - Average ticket prices dropped to the lowest level in six years, particularly in third and fourth-tier cities, where prices fell by over 6% [9] - The consumption potential in third and fourth-tier cities was further released, with these cities accounting for nearly 60% of the box office, the highest in six years [10]

《飞驰人生3》 29.27亿元 2月24日晚，多家A股公司披露旗下参投影片带来的票房相关营业收入情况。 《惊蛰无声》 8.68亿元 《镖人：风起大漠》 8.06亿元 国家电影局同日发布的数据显示，2026年春节档（2月15日—2月23日）总票房达57.52亿元，观影人次 1.2亿。此外，截至2月24日9时，2026年电影总票房为83.35亿元，观影人次为1.87亿。 2026春节档影片档期票房 《熊出没·年年有熊》 7.14亿元 今年春节档，上市影企积极参与档期布局。 其中，《飞驰人生3》吸引多家上市影企参与，出品方包括大麦娱乐、万达电影（002739）、博纳影业 （001330）、中国电影（600977）、横店影视（603103）等，光线传媒、金逸影视（002905）出现在该 片联合出品方名单中。 《熊猫计划之部落奇遇记》 1.93亿元 《星河入梦》 8057.96万元 《夜王》 7245.40万元 多家A股公司披露参投春节档电影营收 2月24日晚，光线传媒（300251）公告称，截至2月23日，公司来源于《飞驰人生3》的营业收入区间为 4300万元至5300万元，来源于《惊蛰无声》的营业收入区间为520万 ...

Core Viewpoint - The A-share film sector experienced a collective decline, with several companies hitting the daily limit down, reflecting investor concerns about the performance of the Spring Festival box office and the lack of blockbuster films in 2026 [1][2][3] Box Office Performance - The Spring Festival box office saw over 4.35 million screenings, a historical high, but the first-day box office was 1.278 billion yuan, a 30% year-on-year decline, returning to 2018 levels [2][3] - The average ticket price on the first day was 49.7 yuan, down from 51.3 yuan the previous year [2] - The 2026 Spring Festival box office was characterized by an increase in screenings but a lack of significant hits, with only "Flying Life 3" achieving over 2.9 billion yuan in box office, making it the only standout film [3][4] Industry Trends and Challenges - The film industry is facing a dual challenge of increased quantity but decreased quality and audience engagement, with a need for reassessment of the film ecosystem and content supply [4][5] - Analysts suggest that the industry should optimize content supply, explore diverse genres, and tap into consumer potential to adapt to changing market dynamics [4][5] Impact of AI on the Industry - The 2026 Spring Festival Gala was noted for its high integration of AI, with significant audience interaction and content generation, indicating a shift in content production methods [5] - The rise of AI is expected to provide new valuation logic for media stocks, as it transitions from merely distributing traffic to generating content [5] Non-Ticket Revenue Strategies - Cinema operators are actively expanding non-ticket revenue streams to mitigate box office fluctuations, with significant participation in online and offline activities during the Spring Festival [7] - The trend of combining viewing experiences with social interaction and IP consumption is emerging, indicating a shift towards diversified entertainment models [7]

AI 技术的发展促使传媒行业进入商业化变现的新阶段。从军备竞赛转向理性投 资后，各企业开始更加注重效率与产出，这意味着商业化变现成为企业的重要 考量之一。在这种背景下，广告作为移动互联网时代最先实现商业化的重要领 域，将继续发挥关键作用。数字营销板块尤其值得关注，因为它是广告业务的 重要组成部分，并且已经通过 GU（增长黑客）策略提前演绎了一轮市场表现。 此外，通过 CDS 2.0 驱动的视频生成技术（AIGC），传媒行业迎来了新的发 展机遇。CDS 2.0 不仅适用于短视频场景，还具备生产长视频并叙事的能力， 这标志着整个视频生成从技术演示迈入商业化可用阶段。因此，在未来一段时 间内，我们可以预见到电影、游戏、国漫、剧集等多个垂直领域都将受到 AIGC 技术赋能，从而推动整个传媒行业进一步发展。 传媒有望承接 AI 应用新场景 20260223 摘要 字节跳动 AI 应用场景高频，日活跃用户数达 1.55 亿，豆包大模型每分 钟 Token 数达 67,633 亿，C 站 2.0 参与春晚，提升用户活跃度，推动 传媒板块发展。 阿里巴巴千问 AI 春节期间"一句话下单"使用 2 亿次，平均每 10 人中 有 ...

影视院线板块盘初走弱，中国电影、横店影视、博纳影业触及跌停，光线传媒、幸福蓝海跌超15%，金 逸影视、万达电影、上海电影、欢瑞世纪、华策影视跟跌。 ...

| 序号 | 代码 | 名称 | | | 涨幅% T | 涨跌 | | --- | --- | --- | --- | --- | --- | --- | | 1 | 300251 | 光线传媒 | 1 | 21.78 | -19.99 | -5.44 | | 2 | 300528 | 幸福悠海 | 1 | 19.92 | -18.99 | -4.67 | | 3 | 001330 | 博纳影业 | 1 | 11.49 | -10.02 | -1.28 | | র্ব | 002739 | 万达电影 | I | 11.24 | -10.01 | -1.25 | | 5 | 603103 | 横店影视 | 1 | 31.41 | -10.00 | -3.49 | | 6 | 601595 | 一海电影 | 1 | 29.26 | -10.00 | -3.25 | | 7 | 600977 | 中国申影 | 1 | 16.70 | -9.97 | -1.85 | | 8 | 002905 | 金逸影视 | 1 | 11.18 | -9.25 | -1.14 | | ਰੇ | 000892 | 欢瑞世纪 | 1 | ...

| 序号 | 代码 | 名称 | | 最新 | ж幅% T | 涨跌 | | --- | --- | --- | --- | --- | --- | --- | | 1 | 300251 | 光线传媒 | 1 | 21.78 | -19.99 | -5.44 | | 2 | 300528 | 幸福特酒 | 1 | 19.92 | -18.99 | -4.67 | | 3 | 001330 | 博纳影业 | 1 | 11.49 | -10.02 | -1.28 | | র্ব | 002739 | 万达电影 | 1 | 11.24 | -10.01 | -1.25 | | 5 | 603103 | 横店影视 | 1 | 31.41 | -10.00 | -3.49 | | 6 | 601595 | 一海田影 | 1 | 29.26 | -10.00 | -3.25 | | 7 | 600977 | 中国电影 | 1 | 16.70 | -9.97 | -1.85 | | 8 | 002905 | 金逸影视 | 1 | 11.18 | -9.25 | -1.14 | | ਰੇ | 000892 | 欢瑞世纪 | ...

证券之星消息，2月24日首发经济板块较上一交易日下跌0.3%，万达电影领跌。当日上证指数报收于 4117.41，上涨0.87%。深证成指报收于14291.57，上涨1.36%。首发经济板块个股涨跌见下表： 从资金流向上来看，当日首发经济板块主力资金净流出5.44亿元，游资资金净流入1.12亿元，散户资金 净流入4.31亿元。首发经济板块个股资金流向见下表： 以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成 投资建议。 ...

文 | 《BUG》栏目 徐苑蕾 为期9天的"史上最长春节档"正式收官。 作为全年电影市场的风向标，今年春节档以435万场的放映场次创下历史新高，展现出影院端的强劲供 给意愿，但却未能换来票房的同步增长。据国家电影局数据，2026年春节档票房同比缩水近4成，观影 人次也退回至2018年水平。 值得注意的是，今年春节档，全国平均票价降至47.8元，创近六年新低，但多地县域影院票价却逼近百 元，引发网友吐槽"比一线城市还贵"。 有业内人士表示，今年春节档影片定档明显晚于往年，宣传物料迟迟未到位。尽管《飞驰人生3》以 29.27亿元夺冠，《镖人》凭借口碑逆袭成为黑马，但整体缺乏爆款支撑，最终难挽大盘颓势。 市场表现的不及预期，直接引发节后首个交易日影视股集体重挫，光线传媒、万达电影等多股跌停，港 股猫眼娱乐、大麦娱乐亦跟跌。 场次新高、票价新低，市场与资本遇冷 据国家电影局统计，截至2月24日9时，2026年春节档总票房达57.52亿元，总观影人次1.2亿，而放映总 场次突破435万场，刷新中国影史春节档总场次最高纪录。 看似繁荣的场次数据背后，是票房与观影人次的双双断崖式下滑。受益于《哪吒2》的拉动，2025年春 ...

Box Office Performance - The total box office for the 2026 Spring Festival reached 5.752 billion yuan, with 120 million attendees, marking a significant decline compared to the previous year [1] - The leading film, "Fast Life 3," generated 2.927 billion yuan, while "Silent Awakening" and "Bounty Hunter: Winds of the Desert" followed with 868 million yuan and 806 million yuan respectively [1] - The average ticket price dropped to 47.8 yuan, the lowest in the past five years, reflecting a 5.9% decrease from the previous year's average of 50.8 yuan [9] Regional Contributions - Guangdong province reclaimed its position as the top box office contributor with 588 million yuan, followed by Jiangsu, Shandong, Zhejiang, and Henan [1] - Shanghai led the cities in box office revenue with 196 million yuan, followed by Beijing, Guangzhou, Chengdu, and Shenzhen [1] Market Impact - The film industry sector saw a decline of 3.47% in the capital market, with major companies like China Film, Shanghai Film, and Wanda Film experiencing significant drops, some reaching a limit down of around 10% [1] - The overall box office for the 2026 Spring Festival was the lowest in five years, with a year-on-year decline of 39.5% [9] Audience Trends - The underperforming box office reflects a lack of blockbuster films, with "Fast Life 3" accounting for over half of the total box office, while other films failed to surpass 1 billion yuan [14] - The lower-tier markets accounted for nearly 60% of the audience, the highest in five years, with "Boonie Bears: Year of the Bear" attracting over 65% of its box office from these markets [14] Film Release Dynamics - The phenomenon of "late scheduling" significantly compressed the window for audience recognition and decision-making, particularly affecting non-IP films [15] - The film "Star River in Dream" had high pre-sale expectations but ultimately underperformed, with a total box office of only 70.945 million yuan, ranking sixth [15]