Group 1 - The beauty and personal care sector has shown a recovery in 2025, with the SW Beauty Index rebounding after a decline from 2022 to 2024, achieving a maximum increase of over 15% and becoming a key area in new consumption [3][9][10] - The cosmetics segment is characterized by intense competition among brands, with domestic brands making significant strides in R&D and distribution, while international brands are adopting localized strategies to regain market share [3][20][25] - The medical beauty market is transitioning from a blue ocean to a red ocean, with domestic companies expected to become major competitors by focusing on affordable and specialized products [3][19][24] Group 2 - The e-commerce operation sector is undergoing a transformation, with companies like RuYuchen and Shuiyang Co. leveraging brand incubation and AI to create new growth avenues [3][19] - Key investment recommendations include domestic brands with strong channel and brand matrices such as MaoGePing, ShangMei Co., and PoLaiYa, as well as companies in the medical beauty sector like AiMeiKe and LongZi Co. [3][19][24] - The report emphasizes the importance of brand matrix construction and product innovation in the cosmetics industry, with companies like ShangMei Co. and PoLaiYa leading the way [3][31][40] Group 3 - The skincare and makeup market is expected to enter a phase of consolidation, with strong brands likely to thrive while weaker ones may struggle [23][24] - The market share of domestic brands is increasing, with a notable decline in the market share of international brands, indicating a significant opportunity for domestic players [25][30] - The report highlights the importance of adapting to changing consumer preferences and channel dynamics, with a focus on online platforms and promotional strategies to enhance brand visibility [48][52][53]

Core Insights - On November 11, Qingmu Technology's stock fell by 3.26%, with a trading volume of 151 million yuan. The margin trading data indicated a net margin buy of -2.57 million yuan for the day [1] - As of September 30, Qingmu Technology reported a revenue of 1.02 billion yuan for the first nine months of 2025, representing a year-on-year growth of 26.34%, and a net profit attributable to shareholders of 79.62 million yuan, up 10.22% year-on-year [2] - The company has distributed a total of 194 million yuan in dividends since its A-share listing, with 154 million yuan distributed over the past three years [3] Group 1: Stock Performance and Trading Data - On November 11, Qingmu Technology experienced a stock decline of 3.26%, with a total trading volume of 151 million yuan [1] - The margin trading data for November 11 showed a financing buy of 17.51 million yuan and a financing repayment of 20.08 million yuan, resulting in a net margin buy of -2.57 million yuan [1] - The total margin trading balance for Qingmu Technology as of November 11 was 271 million yuan, accounting for 4.08% of its market capitalization, indicating a high level of margin trading activity [1] Group 2: Financial Performance - For the period from January to September 2025, Qingmu Technology achieved a revenue of 1.02 billion yuan, reflecting a year-on-year increase of 26.34% [2] - The net profit attributable to shareholders for the same period was 79.62 million yuan, which is a 10.22% increase compared to the previous year [2] Group 3: Shareholder and Dividend Information - As of September 30, 2025, Qingmu Technology had 9,437 shareholders, a decrease of 52.94% from the previous period, while the average number of circulating shares per shareholder increased by 186.15% to 6,926 shares [2] - Since its A-share listing, Qingmu Technology has cumulatively distributed dividends amounting to 194 million yuan, with 154 million yuan distributed in the last three years [3] - Among the top ten circulating shareholders, Huazhong Media Internet Mixed A (001071) is the eighth largest shareholder, having recently entered with 1.0083 million shares [3]

Market Overview - The internet e-commerce sector experienced a decline of 0.91% on November 11, with Qingmu Technology leading the drop [1] - The Shanghai Composite Index closed at 4002.76, down 0.39%, while the Shenzhen Component Index closed at 13289.0, down 1.03% [1] Stock Performance - Notable gainers included: - Xinxunda (300518) with a closing price of 17.18, up 4.88% [1] - ST Tongpu (600365) at 3.44, up 3.30% [1] - Significant decliners included: - Qingmu Technology (301110) at 71.70, down 3.26% [2] - Yiwang Yichuang (300792) at 28.72, down 2.05% [2] Trading Volume and Capital Flow - The internet e-commerce sector saw a net outflow of 49.638 million yuan from main funds, while retail investors contributed a net inflow of 43.7679 million yuan [2][3] - The trading volume for Xinxunda was 121,700 hands with a transaction amount of 208 million yuan [1] Individual Stock Capital Flow - Lion Head Co. (600539) had a main fund net inflow of 28.2684 million yuan, but retail investors showed a net outflow of 17.3621 million yuan [3] - Xinxunda (300518) experienced a main fund net inflow of 26.3088 million yuan, while retail investors had a net outflow of 37.3428 million yuan [3]

1. Report Industry Investment Rating - The industry rating is "Bullish" [1] 2. Core Views of the Report - The cosmetics industry continues to show differentiation, with brand demand being weak in the off - season, agents seeking change in difficult situations, and producers seizing supply - chain reconstruction opportunities. The medical aesthetics industry has new entrants with better - than - expected shipments, and new product catalysts are worth attention [3][4] 3. Summaries According to Relevant Catalogs 3.1 Cosmetics: Continued Differentiation 3.1.1 Brand Merchants - In 1 - 3Q25, beauty brand merchants' revenue was 28.4 billion yuan, a year - on - year decrease of 0.6%; personal care brand merchants' revenue was 5.7 billion yuan, a year - on - year increase of 12.4%. In 3Q25, beauty and personal care brand merchants' revenues were 8.05 billion and 1.805 billion yuan, a year - on - year decrease of 1.3% and an increase of 7.6% respectively. Beauty revenue weakened quarter - on - quarter, while personal care remained flat [18] - Beauty: Affected by the earlier Double Eleven promotion, consumer enthusiasm declined in September, and brands reduced live - streaming activities. In terms of single - quarter revenue growth, Shuiyang Co., Ltd. and Shanghai Jahwa increased by over 20%, Marubi Co., Ltd. had double - digit growth, Proya had low - double - digit decline, and Betaine and Freda had high - single - digit decline [18] - Personal care: Runben Co., Ltd.'s Q3 revenue increased by 17% year - on - year, with a slight increase in growth rate quarter - on - quarter. Baiya Co., Ltd.'s 3Q25 revenue improved, and Dengkang Oral Care had steady growth [18] - In 1 - 3Q25, beauty brand merchants' net profit after non - recurring items was 2.33 billion yuan, a year - on - year decrease of 15%; personal care brand merchants' was 604 million yuan, a year - on - year decrease of 3.4%. Some companies showed initial cost - control effects [24] 3.1.2 Agents - Agents are seeking change in difficult situations by exploring three paths: incubating self - owned brands (represented by Ruoyuchen), using AI to reduce costs and increase efficiency (represented by Yiwow), and expanding high - growth categories (such as Qingmu Technology expanding into trendy toy agency operations) [30] - Ruoyuchen's self - owned brands Feicui and Zhanjia continued to gain momentum. In Q3, self - owned brand revenue was 451 million yuan, a year - on - year increase of 344.5%, accounting for 55.1%. Zhanjia's Q3 revenue was 227 million yuan, a year - on - year increase of 119%, and 1 - 3Q revenue was 680 million yuan. Feicui's Q3 revenue was 203 million yuan, a quarter - on - quarter increase of over 98.8%, and 1 - 3Q revenue was 362 million yuan [30] 3.1.3 Producers - Demand continued to recover, and the revenue of the producer sector increased by 9%, 17%, and 30% year - on - year from Q1 to Q3, with the growth rate increasing quarter by quarter [33] - QingSong Co., Ltd. focused on optimizing customers and product structure, and its profit turned positive for four consecutive quarters from 2Q24 to 1Q25. Jieya Co., Ltd. had increasing orders from overseas big customers, and its Q3 performance growth accelerated. Jiaheng Home Co., Ltd. increased revenue but not profit, mainly due to the short - term impact of the Huzhou base's capacity ramp - up [33] 3.2 Medical Aesthetics: New Entrants with Better - than - Expected Shipments 3.2.1 Upstream Consumables - The growth rate of demand expansion slowed down, and supply - side competition intensified. In terms of the cumulative number of Class III medical device approvals, hyaluronic acid > regenerative (Sculptra/Poly - L - Lactic Acid) > botulinum toxin > recombinant collagen. Old products of hyaluronic acid and regenerative types faced growth pressure, and the growth rate of recombinant collagen Class III medical device products slowed down significantly quarter - on - quarter [38] - Hyaluronic acid: Aimeike's revenue growth rate from 24Q1 to 25Q3 was + 28.2%/+2.3%/+1.1%/ - 7%/ - 18%/ - 25%/ - 21% year - on - year, showing a quarterly decline since 24Q2 [38] - Collagen: Jinbo Biotech's revenue growth rate from 24Q1 to 25Q1 was + 76%/+100%/+92%/+73%/+63% year - on - year, and in 2Q25/3Q25, it was + 30%/+13% year - on - year. On October 23, the "Recombinant Type I α1 Subtype Collagen Freeze - Dried Fiber" Class III medical device certificate of Giant Biogene was approved by NMPA [38] - Leapmed Medical's medical aesthetics shipments were better than expected, with Q3 medical service and health management business revenue of 320 million yuan, a year - on - year increase of 28%, and the revenue of Sculptra and Hydrodermabrasion reaching 86.1367 million yuan [36] 3.2.2 Downstream - The new model of Xinoxygen Medical Clinics showed high - growth potential. The Q3 revenue guidance was 150 - 170 million yuan, a year - on - year increase of 231% - 275%, and a quarter - on - quarter increase of 4% - 18%. It plans to implement the "100 - City, 1000 - Store" plan in the long term [40] - Stores are expanding from first - tier cities to new first - tier and second - tier cities. As of November 6, it covered 42 stores in 10 cities. The promotion of self - owned brands was remarkable, and it cooperated with Xihong Miracle Sculptra 3.0, priced at 2999 yuan, which was officially launched on September 25 [43] 3.3 Investment Recommendations - Brands with upward potential and both growth and certainty: Recommend Maogeping (Oriental aesthetics, dual - wheel drive of makeup and skincare, and the second - curve of perfume is worth looking forward to) and Shangmei Co., Ltd. (with one cornerstone brand, five growth brands, and N seed businesses) [8][46] - Companies with new product pipelines and expected performance elasticity: Pay attention to Giant Biogene and Leapmed Medical [8][46] - Companies in strategic adjustment and expected to reach an inflection point: Recommend Shuiyang Co., Ltd. (the effect of high - end transformation is gradually emerging), and pay attention to Shanghai Jahwa, Betaine, and Freda [8][46]

Market Overview - The pet economy sector experienced a decline of 0.4% on November 7, with Qingmu Technology leading the drop [1] - The Shanghai Composite Index closed at 3997.56, down 0.25%, while the Shenzhen Component Index closed at 13404.06, down 0.36% [1] Stock Performance - Notable gainers in the pet economy sector included: - Huilong New Materials (301057) with a closing price of 26.23, up 7.68% [1] - Shifeng Culture (002862) at 19.50, up 5.52% [1] - Lansheng Co. (600826) at 11.54, up 3.04% [1] - Other companies with positive performance included: - Xinhua Pharmaceutical (000756) at 16.29, up 2.65% [1] - Guai Bao Pet (301498) at 76.00, up 2.29% [1] Capital Flow - The pet economy sector saw a net inflow of 40.86 million yuan from institutional investors, while retail investors experienced a net outflow of 73.58 million yuan [2] - The main stocks with significant capital flow included: - Lansheng Co. (600826) with a net inflow of 36.59 million yuan from institutional investors [3] - Shifeng Culture (002862) with a net inflow of 36.44 million yuan from institutional investors [3] - Xinhua Pharmaceutical (000756) with a net inflow of 29.32 million yuan from institutional investors [3]

Market Overview - On November 7, the internet e-commerce sector declined by 0.8%, with Qingmu Technology leading the drop [1] - The Shanghai Composite Index closed at 3997.56, down 0.25%, while the Shenzhen Component Index closed at 13404.06, down 0.36% [1] Stock Performance - Notable gainers included: - Xinxunda (300518) with a closing price of 16.77, up 6.68% and a trading volume of 143,700 shares, totaling 236 million yuan [1] - Guolian Co. (603613) closed at 28.49, up 0.99% with a trading volume of 128,300 shares [1] - Significant decliners included: - Qingmu Technology (301110) closed at 72.92, down 4.07% with a trading volume of 44,300 shares, totaling 328 million yuan [2] - JiaoDian Technology (002315) closed at 44.88, down 3.79% with a trading volume of 72,600 shares [2] Capital Flow - The internet e-commerce sector experienced a net outflow of 60.73 million yuan from institutional investors, while retail investors saw a net inflow of 72.48 million yuan [2] - The overall capital flow indicates a mixed sentiment among different investor types, with retail investors showing a preference for certain stocks [2] Individual Stock Capital Flow - Xinxunda (300518) had a net inflow of 25.59 million yuan from institutional investors, while retail investors had a net outflow of 27.37 million yuan [3] - Qingmu Technology (301110) saw a net inflow of 25.37 million yuan from institutional investors, but a net outflow of 37.90 million yuan from retail investors [3] - Guolian Co. (603613) had a net inflow of 23.83 million yuan from institutional investors, with retail investors experiencing a net outflow of 35.19 million yuan [3]

Core Viewpoint - Qingmu Technology's stock price dropped by 5.28% to 72.00 CNY per share, with a trading volume of 235 million CNY and a turnover rate of 4.82%, resulting in a total market capitalization of 6.663 billion CNY [1] Company Overview - Qingmu Technology Co., Ltd. is located in Haizhu District, Guangzhou, Guangdong Province, and was established on August 5, 2009, with its listing date on March 11, 2022 [1] - The company provides comprehensive e-commerce services for globally recognized brands, with revenue composition as follows: e-commerce agency services 44.93%, brand incubation and management 34.83%, distribution agency 14.18%, technical solutions and consumer operation services 4.05%, and brand digital marketing services 2.02% [1] Shareholder Analysis - Huazhang Fund has a fund that ranks among the top ten circulating shareholders of Qingmu Technology, specifically the Huazhang Media Internet Mixed A (001071), which newly entered the top ten with 1.0083 million shares, accounting for 1.54% of circulating shares [2] - The estimated floating loss for this fund today is approximately 4.0435 million CNY [2] - The fund was established on May 15, 2015, with a latest scale of 5.481 billion CNY, and has achieved a year-to-date return of 33.4% [2] Fund Performance - The Huazhang Media Internet Mixed A (001071) fund manager is Hu Yibin, who has a tenure of 9 years and 350 days, managing assets totaling 17.682 billion CNY, with the best fund return during his tenure being 271.53% [3] - The Huazhang Chuangye Board Two-Year Open Mixed Fund (160425) also holds a significant position in Qingmu Technology, with 105,400 shares, unchanged from the previous period, accounting for 4.31% of the fund's net value [4] - The estimated floating loss for this fund today is approximately 422,700 CNY [4] - The fund was established on September 3, 2020, with a latest scale of 179 million CNY, achieving a year-to-date return of 41.86% [4] Fund Manager Information - The fund manager for Huazhang Chuangye Board Two-Year Open Mixed Fund (160425) is Jiang Qiu, who has a tenure of 10 years and 148 days, managing assets totaling 5.577 billion CNY, with the best fund return during his tenure being 267.17% [5]

Core Insights - The internet e-commerce sector experienced a decline of 2.06% on November 4, with Jihong Co., Ltd. leading the drop [1] - The Shanghai Composite Index closed at 3960.19, down 0.41%, while the Shenzhen Component Index closed at 13175.22, down 1.71% [1] Market Performance - Jihong Co., Ltd. saw a significant drop of 5.82%, closing at 17.00, with a trading volume of 239,000 shares and a transaction value of 409 million [2] - Other notable declines included Ruoyuchen at -5.01% and Qingmu Technology at -4.08% [2] - The overall net outflow of main funds in the internet e-commerce sector was 233 million, while retail investors saw a net inflow of 239 million [2][3] Individual Stock Analysis - Star徽股份 had a net inflow of 17.84 million from main funds, but a net outflow of 27.57 million from retail investors [3] - Focus Technology experienced a net inflow of 15.55 million from main funds, with a net outflow of 1.25 million from retail investors [3] - Liren Liyang saw a net inflow of 7.21 million from main funds, while retail investors contributed a net inflow of 194.66 million [3]

Market Overview - The A-share market experienced fluctuations in the morning session, with both the Shenzhen Component Index and the ChiNext Index dropping over 1% [1] - The total trading volume in the Shanghai and Shenzhen markets reached 1.22 trillion, a decrease of 164.8 billion compared to the previous trading day [1] - Over 3,700 stocks in the market declined, indicating a broad-based downturn [1] Sector Performance - The Fujian sector showed resilience, with Pingtan Development achieving 10 consecutive trading limits in 13 days, and other stocks like Fulongma also hitting the daily limit [3] - Semiconductor equipment stocks rebounded, with Zhongwei Company rising over 7% [3] - The coal sector remained active, with Antai Group achieving 8 trading limits in 14 days [3] - Conversely, the robotics concept stocks collectively fell, with companies like Anpeilong and Tuopu Group experiencing significant declines [3] - The innovative drug concept faced volatility, with Changshan Pharmaceutical nearing a trading halt [3] - Gold concept stocks saw multiple declines, with Chaohongji continuing to weaken [3] Index Performance - By the end of the trading session, the Shanghai Composite Index fell by 0.19%, the Shenzhen Component Index dropped by 1.27%, and the ChiNext Index decreased by 1.51% [3]

Core Viewpoint - Qingmu Technology, established in 2009 and listed in 2022, is a leading e-commerce service provider offering comprehensive services to global brands, with a strong focus on fashion and emerging trends in the toy sector [1] Group 1: Business Performance - In Q3 2025, Qingmu Technology reported revenue of 1.021 billion yuan, ranking 4th among 8 companies in the industry, with the top competitor, Ru Yuchen, generating 2.138 billion yuan [2] - The net profit for the same period was 74.32 million yuan, placing the company 3rd in the industry, with the leading competitor achieving a net profit of 105 million yuan [2] Group 2: Financial Ratios - As of Q3 2025, Qingmu Technology's debt-to-asset ratio was 16.05%, lower than the industry average of 17.59% [3] - The company's gross profit margin was 56.33%, exceeding the industry average of 33.86% [3] Group 3: Executive Compensation - Chairman Lv Bin's salary for 2024 is 2.0747 million yuan, an increase of 814,500 yuan from 2023 [4] - General Manager Lu Bin's salary for 2024 is 2.057 million yuan, up by 744,000 yuan from the previous year [4] Group 4: Shareholder Information - As of September 30, 2025, the number of A-share shareholders decreased by 52.94% to 9,437, while the average number of shares held per shareholder increased by 186.15 [5] - The top ten circulating shareholders include new entrants and exits, indicating changes in shareholder composition [5] Group 5: Future Projections - Guohai Securities forecasts revenue growth for Qingmu Technology, projecting 1.5 billion yuan in 2025, 2.1 billion yuan in 2026, and 2.8 billion yuan in 2027, with corresponding net profits of 130 million, 210 million, and 360 million yuan [5] - CITIC Jiantou anticipates net profits of 135 million yuan in 2025, 181 million yuan in 2026, and 240 million yuan in 2027, with current price-to-earnings ratios of 49X, 37X, and 28X respectively [6]