Dividend and Profit Distribution - The company plans to distribute a cash dividend of 6.00 RMB per 10 shares to all shareholders, based on a total of 66,666,667 shares[5]. - The company has not proposed any stock bonus or capital increase for shareholders in the current dividend plan[5]. - The total distributable profit for the year is RMB 257,221,459.93, with the cash dividend amounting to 100% of the total profit distribution[174]. - The cash dividend distribution plan complies with the company's articles of association and protects the rights of minority investors[174]. - The cash dividend distribution is in line with the company's three-year shareholder return plan post-listing[174]. Financial Performance - The company's operating revenue for 2021 was ¥879,526,064, representing a 35.58% increase compared to ¥648,701,980 in 2020[21]. - The net profit attributable to shareholders for 2021 was ¥147,721,314, an increase of 19.45% from ¥125,137,491 in 2020[21]. - The cash flow from operating activities for 2021 was ¥71,195,571, reflecting a 47.31% increase from ¥48,331,997 in 2020[21]. - The total assets at the end of 2021 amounted to ¥598,676,681, a 59.17% increase from ¥376,114,778 at the end of 2020[22]. - The net assets attributable to shareholders increased by 53.36% to ¥428,167,418 at the end of 2021 from ¥279,115,692 at the end of 2020[22]. Risk Management and Governance - The company emphasizes the importance of risk awareness regarding forward-looking statements in its annual report[5]. - The company has outlined potential risks in its future development outlook section of the management discussion and analysis[5]. - The report highlights the importance of understanding the differences between plans, forecasts, and commitments for investors[5]. - The company has committed to maintaining transparency and accountability in its financial reporting practices[4]. - The company has established a comprehensive information security management system, ensuring data protection and compliance with relevant laws[68]. Operational Strategies and Market Position - The company provides one-stop comprehensive e-commerce services for globally recognized brands, focusing on data and technology-driven retail services[47]. - The main business segments include e-commerce sales services, brand digital marketing, technical solutions, and consumer operation services[47]. - The company has maintained rapid business growth since entering the e-commerce industry in 2011, serving over 100 well-known brands, including Skechers, ECCO, and Zara Home[45]. - The company aims to enhance brand awareness and reputation for its clients through integrated marketing activities[43]. - The company has developed a data-driven approach to consumer operations, utilizing cross-channel data integration to enhance marketing efficiency[73]. Technology and Innovation - The company has developed its own IT systems, including OMS and automated product listing systems, to enhance operational efficiency and reduce costs[54]. - The company has developed a consumer data platform called "Data Mill" to assist brand owners in collecting, cleaning, analyzing, and applying consumer data for enhanced consumer insights and marketing management[58]. - The company has implemented a smart inventory management system to optimize inventory allocation and turnover efficiency[97]. - The company has completed the development of an automated data monitoring and analysis platform, which enhances operational efficiency and reduces error rates[98]. - The company is investing 100 million RMB in R&D for new technologies aimed at enhancing user experience[150]. Sustainability and Social Responsibility - The company emphasizes green development and aims to improve energy efficiency and carbon emissions across its supply chain[181]. - The company collaborates with sustainable brands to introduce eco-friendly products to the Chinese market[182]. - The company actively promotes green initiatives in e-commerce and brand marketing to enhance consumer engagement[182]. - The company has committed to creating job opportunities in poverty-stricken areas as a direct method of poverty alleviation[185]. - The company prioritizes investor rights protection by enhancing internal governance and ensuring transparency in communications[184]. Shareholder Engagement and Governance Structure - The company held 4 shareholder meetings during the reporting period, ensuring legal and effective decision-making processes for shareholders[134]. - The board of directors convened 7 meetings and reviewed 18 proposals, maintaining compliance with relevant laws and regulations[134]. - The company has established a complete organizational structure, ensuring effective governance and management independence[138]. - The total number of shares held by the board members and senior management at the end of the reporting period is 42,614,300 shares, with no changes in holdings during the period[142]. - The company has a total of 33,750 shares repurchased during the reporting period, indicating a commitment to shareholder value[142]. Future Outlook and Growth Plans - The company provided a future outlook with a revenue guidance of 1.5 billion RMB for the next quarter, representing a 25% increase[150]. - New product launches are expected to contribute an additional 200 million RMB in revenue over the next year[150]. - The company is considering strategic acquisitions to enhance its technology portfolio, with a budget of 300 million RMB allocated for potential deals[150]. - The company is actively expanding its operations on the Douyin e-commerce platform, aiming to establish benchmark projects in this area[124]. - The company plans to enhance its digital marketing strategy, aiming for a 30% increase in online sales[150].

Financial Performance - The company's revenue for Q1 2022 was ¥174,023,997.73, a decrease of 20.30% compared to ¥218,352,832.61 in the same period last year[4] - Net profit attributable to shareholders was ¥16,028,447.32, down 42.74% from ¥27,992,559.81 year-on-year[4] - Total operating revenue for Q1 2022 was CNY 174,023,997.73, a decrease of 20.3% compared to CNY 218,352,832.61 in the same period last year[23] - Net profit for Q1 2022 was CNY 15,911,890.28, a decline of 46.4% from CNY 29,701,776.10 in Q1 2021[24] - Operating profit for Q1 2022 was CNY 11,926,077.97, down 68.9% from CNY 38,314,059.82 in the previous year[24] - The total comprehensive income attributable to the parent company for Q1 2022 was ¥16,028,447.32, down from ¥27,992,559.81, reflecting a significant decline[25] - Basic and diluted earnings per share for Q1 2022 were both ¥0.32, compared to ¥0.56 in the previous year, indicating a 42.9% decrease[25] Cash Flow - The net cash flow from operating activities was negative at ¥12,635,276.51, a decline of 156.29% compared to ¥22,445,828.38 in the previous year[4] - Cash inflow from operating activities for Q1 2022 was ¥226,666,062.83, down 11.6% from ¥256,254,143.67 in the same period last year[28] - Cash inflow from financing activities for Q1 2022 was ¥980,080,926.77, a substantial increase from ¥2,000,000.00 in the same period last year[29] - The net cash flow from financing activities for Q1 2022 was ¥967,895,875.71, compared to a negative cash flow of -¥5,599,918.39 in the previous year[29] - The ending balance of cash and cash equivalents as of Q1 2022 was ¥1,097,702,372.20, significantly up from ¥120,058,192.66 at the end of the previous year[29] Assets and Liabilities - Total assets increased to ¥1,557,250,050.88, a growth of 160.12% from ¥598,676,681.30 at the end of the previous year[4] - Total liabilities for Q1 2022 were CNY 150,518,982.09, a decrease from CNY 160,732,420.66 in Q1 2021[21] - Owner's equity increased to CNY 1,406,731,068.79 in Q1 2022, up from CNY 437,944,260.64 in the previous year[21] - Cash and cash equivalents at the end of the period amounted to RMB 1,123,334,028.69, a significant increase from RMB 174,386,553.91 at the beginning of the year[19] - Total current assets reached RMB 1,469,067,103.47, up from RMB 511,382,514.88 at the start of the year[19] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period is 20,522[13] - The largest shareholder, Lü Bin, holds 21.26% of the shares, totaling 14,175,000 shares[13] - The company has a total of 50,808,816 restricted shares, with various shareholders holding significant amounts[16] - There are no preferred shareholders or significant changes in restricted shares reported for the period[15] Operational Developments - The company signed nine new brand partnerships in Q1 2022, including BoyLondon and Lacoste, expanding its operational business[10] - The company completed its initial public offering, issuing 16,666,667 shares, increasing registered capital from RMB 50 million to RMB 66.67 million[17] - The company reported a significant increase in other income, totaling ¥6,564,532.14, primarily due to government subsidies[10] - The company experienced a 1014.66% increase in financial expenses, attributed to higher interest income[10] - The company reported no significant new product launches or technological advancements during this quarter[30] Research and Development - Research and development expenses for Q1 2022 were CNY 8,951,972.11, slightly down from CNY 9,974,161.81 in Q1 2021[24] Audit Status - The report for Q1 2022 was not audited, indicating that the figures may be subject to change upon final review[30]