Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 __________________________________________________________________________________ FORM 10-K __________________________________________________________________________________ (Mark One) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2024 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TR ...

Walker continued, "In the third quarter of 2024, we announced the launch of Colossus Connections, an aggressive initiative to accelerate our direct integration efforts with leading demand-side platforms and that we have already signed up two of the leading partners in the marketplace. We are expecting to see revenue impacts as we move through 2025, once integration is complete in the second half of 2025. On the buy-side, since we unified our two divisions, Orange 142 and Huddled Masses, we have been keenly ...

Full Year Revenue of $62.3 Million In-Line with Revised Revenue GuidanceContinued to Diversify Customer Base with Leading Sell-Side Partners and Buy-Side Customers in New VerticalsManagement to Host Conference Call at 5:00 PM ET TodayHOUSTON, March 27, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC (" ...

Core Insights - The partnership between Orange 142 and Tourism Economics aims to enhance the ability of destination marketing organizations (DMOs) to measure the economic impact of their digital marketing investments [1][2] - This collaboration provides DMOs with advanced attribution capabilities and economic impact dashboards, linking marketing efforts to visitor metrics and economic outcomes [1][4] Group 1: Partnership Overview - Orange 142, a division of Direct Digital Holdings, has partnered with Tourism Economics to provide DMOs with tools for measuring the ROI of marketing expenditures [2][4] - The partnership allows DMOs to access metrics that connect advertising efforts to tangible outcomes, optimizing campaigns and justifying budgets [2][4] Group 2: Tools and Metrics - The Media Impact Calculator (MIC) from Tourism Economics serves as a foundational tool for DMOs to quantify the economic impact of paid media and optimize performance [3][4] - Key metrics provided include total visitors from media campaigns, cost per 1000 visitors, average length of stay, and economic impact data [7] Group 3: Importance for DMOs - The partnership is particularly beneficial for tourism boards reliant on tax revenue and local business support, as it provides detailed economic impact data to secure funding [4] - The collaboration equips destination marketers with actionable intelligence to make informed decisions regarding their marketing strategies [4][5]

Group 1 - Direct Digital Holdings, Inc. will report its financial results for Q4 and full-year 2024 on March 27, 2025, after the U.S. stock market closes [1] - A conference call and webcast will be held on the same day at 5:00 PM ET to discuss the financial results [2] - Direct Digital Holdings operates through its subsidiaries, Colossus Media, LLC and Orange 142, LLC, providing advertising and marketing technology solutions [3] Group 2 - The company combines sell-side and buy-side advertising solutions, enhancing reach and performance for brands, agencies, and publishers [3] - Colossus SSP offers access to premium media properties, while Orange 142 delivers customized digital marketing solutions for mid-market and enterprise companies [3] - Direct Digital Holdings focuses on high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, providing performance strategies to connect brands with their target audiences [3][4]

Core Insights - Direct Digital Holdings has released a guide titled "Practical Generative AI Use Cases & Tools for DMOs" aimed at helping Destination Marketing Organizations (DMOs) leverage AI to enhance operational efficiency and marketing efforts [1][4] - The guide emphasizes that AI is essential for DMOs to maximize their impact with limited resources, enabling smarter decision-making and creative outputs [2][3] AI Integration and Benefits - The guide provides a structured roadmap for integrating AI into DMO functions, showcasing real-world examples of how AI can enhance workflows and reduce manual tasks [3] - AI is positioned as a tool to augment human expertise rather than replace it, supporting strategic planning and data-driven decision-making [3] Key Topics and Tools - The guide includes practical use cases and a curated list of AI tools for immediate implementation by DMOs, along with expert insights on AI's role in tourism marketing and operational efficiency [4] - Specific AI applications mentioned include custom destination guides, automated content generation, visual content creation for trade shows, social listening, event optimization, and data analysis [5] Industry Context - DMOs face increasing pressure to achieve more with fewer resources, making the integration of AI a critical strategy for enhancing engagement and driving economic impact [5]

Core Insights - Direct Digital Holdings has released a guide titled "Best Practices for AI Prompting" aimed at helping businesses optimize their use of generative AI tools while ensuring data integrity and security [1][2]. Group 1: AI Prompting Framework - The effectiveness of generative AI is closely linked to the quality of prompt engineering, with poorly structured prompts leading to misleading outputs and security risks [2][3]. - The guide provides a clear framework for crafting precise and impactful AI prompts, enabling businesses to achieve smarter and more reliable AI-driven outcomes [2][4]. - Key techniques outlined in the guide include defining AI roles, securing sensitive data, and iterating on responses to enhance AI-driven processes [4][8]. Group 2: Business Empowerment - Many organizations are eager to leverage AI but face challenges with prompt engineering and quality control, which the guide aims to address [4]. - By implementing structured AI prompting practices, businesses can reduce risks and improve the effectiveness of their AI workflows [4]. - The guide serves as a roadmap for organizations to maximize the benefits of AI while minimizing associated risks [3]. Group 3: Direct Digital Holdings Overview - Direct Digital Holdings combines sell-side and buy-side advertising solutions, providing data-driven digital media strategies for brands, agencies, and publishers [6]. - The company's sell-side platform, Colossus SSP, offers access to premium media properties, while Orange 142 focuses on customized digital marketing solutions [6]. - The company emphasizes personal relationships and tailored solutions, generating billions of monthly impressions across various digital channels [7].

Core Insights - Direct Digital Holdings has released a guide titled "Practical Generative AI Use Cases & Tools for Agencies" aimed at helping agencies effectively integrate AI into their workflows [1][2] - The guide addresses the growing adoption of generative AI in agency operations, highlighting its potential to streamline tasks and enhance creativity while emphasizing the need for responsible deployment [2][3] Summary by Sections AI Integration in Agencies - The guide provides a structured roadmap for agencies to incorporate AI-powered solutions into key functions, enhancing efficiency and maintaining strategic oversight [2][3] - AI is positioned as a fundamental part of agency workflows, assisting in tasks such as client meeting preparation and ad development [3] Practical Applications and Tools - Agencies are offered insights into practical AI applications with real-world examples, demonstrating improvements in workflows and business outcomes [3][4] - Key areas of focus include AI-enhanced meeting preparation, client research, creative brainstorming, graphic design, and digital ad coding [7] Empowering Agencies with AI - The guide aims to empower agencies by enhancing their capabilities with AI, allowing them to concentrate on strategic storytelling and client success [4] - It includes a curated list of AI platforms and solutions that agencies can implement immediately, along with insights from industry leaders on AI's impact [4]

Core Insights - Direct Digital Holdings has released a guide titled "The Role of Data in AI Quality" aimed at helping organizations improve the quality and integrity of data used in AI systems [1][2][3] Group 1: Importance of Data Quality in AI - High-quality data is essential for reliable AI outcomes; without it, businesses risk inaccurate predictions, biased models, and security vulnerabilities [2][3] - The guide provides insights for business leaders to establish effective data management practices, ensuring AI solutions yield meaningful and trustworthy results [2][3] Group 2: Practical Steps for Data Management - The guide offers actionable steps for organizations to clean, structure, and manage their data effectively, addressing the complete data lifecycle [3][7] - It emphasizes the need for businesses to prioritize data quality, ensuring information is accurate, complete, and ethically sourced [3][7] Group 3: Resource Availability - Organizations can download "The Role of Data in AI Quality" from the AI Council resource center [4]

Core Insights - Direct Digital Holdings has released a framework for establishing employee generative AI usage policies to help organizations unlock the value of AI while mitigating associated risks [1][3] - The framework aims to address the lack of formal AI usage policies, as only 44% of companies currently have such guidelines in place [2] AI Adoption and Governance - The rapid adoption of AI tools in the workplace presents significant risks for organizations that lack clear guidelines [3] - The framework serves as a foundational resource for business leaders, IT teams, and compliance officers to create tailored AI policies that align with industry and regulatory requirements [3] Ethical AI Use and Transparency - The framework emphasizes the importance of ethical AI use, including data privacy guidelines, human review, and decision-making as a last line of defense [6] - It advocates for cyclic structures to evaluate and audit AI tools to maintain security and ensure responsible integration in the workplace [6]