方璇智表示，扬州爱奇艺乐园不仅是一个娱乐目的地，更是一座连接虚拟与现实、融合过去与未来的桥 梁。它将以科技赋能文化，用创新体验讲好中国故事、扬州故事，为扬州的未来发展注入源源不断的活 力。 开园首日，20位艺人嘉宾与现场游客互动精彩不断。"十个勤天"作为爱奇艺乐园全球大使，本次特别派 出5位成员代表赵一博、卓沅、赵小童、何浩楠、王一珩向全球游客发出邀请：爱奇艺乐园代表年轻、 新奇、梦幻与欢乐，这里将是所有人的乐园，欢迎世界各地的游客前来打卡。爱奇艺乐园体验官吴奇 隆、马苏、周雨彤、董子健、梁洁、郭俊辰、夏梦及惊喜嘉宾宋茜纷纷为扬州爱奇艺乐园开园送上诚挚 祝福，并率先体验乐园项目，开启了一场妙趣横生的IP探险之旅。 扬州爱奇艺乐园呈现多个由爱奇艺热门影视IP开发的沉浸娱乐项目，多位"剧中人"当日惊喜现身。《唐 朝诡事录》主题街区迎来了"唐诡探案小队"的杨志刚、郜思雯、陈创、孙雪宁及人气角色"广笑法师"沈 保平。在《狂飙》主题街区，"高启盛"扮演者苏小玎重返"旧厂街"。在《莲花楼》沉浸舞台演艺区 域，"角丽谯"扮演者王鹤润空降现场。作为爱奇艺乐园推荐官，他们也与游客亲切互动、合影，引导游 客探索乐园。 （原标题： ...

新浪科技讯 2月9日上午消息，2月8日，全球首家爱奇艺乐园在江苏扬州正式开园。在开园仪式上，爱 奇艺创始人、首席执行官龚宇表示，首座乐园开业是爱奇艺从线上迈向线下的关键一步。依托丰富的IP 资源储备和积累多年的全感剧场等线下体验开发经验，爱奇艺希望借助虚拟现实和人工智能技术，赋能 影视IP，打造出能迅速响应观众审美变化、快速迭代、线上线下互动的新型乐园。随着经济社会发展， 线下沉浸式娱乐业的发展空间更大，乐园业务将来有望成为爱奇艺新的增长曲线。 扬州城控集团董事长方璇智表示，扬州爱奇艺乐园不仅是一个娱乐目的地，更是一座连接虚拟与现实、 融合过去与未来的桥梁。它将以科技赋能文化，用创新体验讲好中国故事、扬州故事，为扬州的未来发 展注入源源不断的活力。 据介绍，扬州爱奇艺乐园坐落于扬州市广陵区"运河十里"示范段，是全国首个以"国创IP+科技"为核心 的室内主题乐园。区别于传统户外大型主题乐园，扬州爱奇艺乐园占地面积约一万平方米，以"小型 化、快迭代、强互动"为优势，通过前沿科技将多个爱奇艺热门影视IP转化为线下沉浸体验。目前，开 封、北京的爱奇艺乐园正在加紧建设中。 责任编辑：杨赐 新浪科技讯 2月9日上午消息， ...

2月8日，伴随着七彩气球升空、乐园主题曲《星星在你眼睛》响起，全球首家爱奇艺乐园在江苏扬州开 门迎客。这不仅标志着爱奇艺线下体验业务迈出里程碑式的一步，扬州京杭大运河畔也点亮一个科技与 影视IP融合的文旅"新地标"。 应观众审美变化、快速迭代、线上线下互动的新型乐园。随着经济社会发展，线下沉浸式娱乐业的发展 空间更大，乐园业务将来有望成为爱奇艺新的增长曲线。 方璇智表示，扬州爱奇艺乐园不仅是一个娱乐目的地，更是一座连接虚拟与现实、融合过去与未来的桥 梁。它将以科技赋能文化，用创新体验讲好中国故事、扬州故事，为扬州的未来发展注入源源不断的活 力。 开园首日，20位艺人嘉宾与现场游客互动精彩不断。"十个勤天"作为爱奇艺乐园全球大使，本次特别派 出5位成员代表赵一博、卓沅、赵小童、何浩楠、王一珩向全球游客发出邀请：爱奇艺乐园代表年轻、 新奇、梦幻与欢乐，这里将是所有人的乐园，欢迎世界各地的游客前来打卡。爱奇艺乐园体验官吴奇 隆、马苏、周雨彤、董子健、梁洁、郭俊辰、夏梦及惊喜嘉宾宋茜纷纷为扬州爱奇艺乐园开园送上诚挚 祝福，并率先体验乐园项目，开启了一场妙趣横生的IP探险之旅。 扬州爱奇艺乐园呈现多个由爱奇艺热门影视I ...

Core Insights - The opening of iQIYI Paradise in Yangzhou marks a shift from digital storytelling to immersive physical experiences, allowing audiences to engage deeply with familiar IPs like "Tang Dynasty Strange Stories" and "The King's Avatar" [1] - This transition aligns with consumer demand for emotional connection and immersive experiences, reflecting national policies aimed at fostering new growth points in service consumption [1] Group 1 - The essence of the park economy is emotional engagement, moving beyond mere "IP collection" to create lasting connections with visitors through immersive narratives and interactive experiences [2] - Technologies such as VR, AR, and XR should enhance storytelling rather than overshadow it, ensuring that the emotional connection with characters is prioritized [2] - Human interaction remains crucial for creating immersive experiences, with trained NPCs and emotional design playing a key role in enhancing visitor engagement and repeat visits [2] Group 2 - iQIYI Paradise differentiates itself from traditional theme parks by focusing on "light assets and heavy content," allowing for rapid iteration and adaptation [3] - The operational strategy should incorporate online and offline collaboration, enabling a seamless transition from digital content to physical experiences [3] - The true appeal of film-themed parks lies in genuine empathy and deep immersion, transforming intangible emotions into drivers of consumer upgrades [3]

2月8日，爱奇艺乐园在扬州正式迎客，《唐朝诡事录》《狂飙》《苍兰诀》等一批观众耳熟能详的影视 IP，从屏幕上的光影叙事走向可触、可感的实体空间。观众不再仅仅"观看"故事，而是真正"走进"故 事，成为剧情的一部分。 与传统大型主题乐园重硬件、更新慢、成本高不同，爱奇艺乐园以数字内容为灵魂，最大的优势在 于"轻资产、重内容"所带来的快速迭代力。这要求运营方超越传统景区思维，以互联网产品的逻辑进行 长效运营。比如，是否可以尝试构建从线上剧集到线下乐园的协同创作平台，在影视内容开发阶段便预 留线下体验入口，实现故事世界的同步扩容。也可建立基于游客行为与情感反馈的数据洞察机制，让数 据成为持续优化乐园体验的"导航仪"。 影视主题乐园真正的魅力从来不在于"大"的场面或"多"的IP，而在于"真"的共情、"深"的沉浸，以及那 份值得回味的情感温度。如何把无形的情绪与体验，转化为驱动消费升级的新动能，这道题需要"乐园 们"用心作答。 这一转变，不仅呼应了当下消费者对情感联结与深度体验的强烈渴望，也精准契合了国家培育服务消费 新增长点的政策脉络。国务院办公厅印发的《加快培育服务消费新增长点工作方案》明确提出，依托消 费新业态新模 ...

Streaming platform iQIYI Inc. (NASDAQ:IQ) is one of the best stocks under $3 to invest in. On January 20, iQIYI Inc. (NASDAQ:IQ) announced the resignation of its Chief Financial Officer, Jun Wang, for personal reasons, and that Wang would remain an advisor until May 31. The company appointed Ying Zeng, the company’s Senior Vice President of Finance, as Interim Chief Financial Officer. Zeng joined the company in 2017 and has been Senior Vice President of Finance since 2022. Streaming Platform iQIYI (IQ) CF ...

Group 1 - The core concept of "Fire Dragon Manhua" is to create a community-focused platform for high-quality manhua series, distinguishing itself from traditional traffic distribution platforms [1][2] - The app launched with 1,701 manhua series on its first day and added 133 new series, although exclusive content is still limited in scale [1] - The app emphasizes IP value and aims to define standards for high-quality manhua, positioning itself as a central hub within Tencent's entertainment ecosystem [2] Group 2 - "Red Fruit Manhua," launched in November 2025, benefits from its established brand and resources, inheriting operational strategies and traffic from its predecessor [12][13] - The app aims to replicate the successful industrialized flow logic of short dramas in the manhua sector, focusing on efficiency and rapid content production [13] - It has access to over 60,000 web novel IPs and integrates with Douyin's copyright center for a full-service content adaptation and distribution chain [12] Group 3 - "Yuzu Manhua," launched in December last year, serves as a core entry point for Baidu's content ecosystem, integrating various resources and functionalities [24][25] - The app has shown significant growth, achieving a distribution scale that represents one-third of the total distribution volume of short dramas within a year [25] - Baidu is exploring the potential of manhua in the IP derivative market, indicating a strategic focus on leveraging manhua's traffic value [25] Group 4 - "Seven Cats Manhua," launched in January, is positioned as a free manhua platform, emphasizing its commitment to the genre and signaling its importance within Baidu's ecosystem [47] - The app features a minimalist design, focusing on basic functionalities and information flow, with a mission to assert its presence in the manhua market [47] Group 5 - Both iQIYI and Youku have opted for a more conservative approach by launching dedicated manhua channels within their main platforms instead of independent apps, aiming to enhance their long-form video content ecosystem [32][39] - iQIYI's manhua channel focuses on popular genres and aims to expand female-oriented content, while Youku launched its channel with a diverse range of themes [32][39]

Core Insights - The long video industry in China is facing significant structural adjustments due to slowing membership growth, high content costs, and the rapid expansion of short dramas and free models, compounded by AI's ongoing influence on production and distribution [2][5][6] Group 1: Industry Trends - The collaborative sharing of major themes in long video content is entering a validation phase, with platforms increasingly cooperating on significant projects [7] - Platforms are focusing on maintaining type-specific content and scheduling during key periods, ensuring that popular genres remain available to audiences [8][9] - AI has transitioned from a cost-cutting tool to a foundational capability for content production and commercialization, with platforms needing to establish stable AI systems [8][9] Group 2: Company Strategies - iQIYI is testing its amusement park model in Yangzhou, which will influence future expansions in other cities [10][12] - Tencent Video is exploring more ad-driven product forms, including potential ad-supported VIP packages and free short dramas [12][13] - Mango TV has successfully transformed its content strategy, focusing on younger audiences and increasing its user base significantly [15][17] Group 3: Financial and Operational Adjustments - Long video platforms are shifting towards sustainable financial structures, moving away from reliance on single hits or large-scale miracles [25][26] - Pricing adjustments are being made subtly through tiered benefits and service upgrades, rather than direct notifications [26][28] - The competition for local resources is intensifying, with long video platforms collaborating with local governments for long-term content and scene integration [30][32] Group 4: Content Development and Audience Engagement - The long video industry is recognizing the need to create deeper narratives and emotional connections, as audiences grow weary of short, fast-paced content [38][39] - The rise of mini-series and the need for innovative storytelling are becoming crucial as traditional long-form narratives face challenges [42][43] - The differentiation between slice viewers and full episode viewers is impacting content creation and marketing strategies [44][46] Group 5: Future Outlook - The long video sector must actively seek new monetization strategies in the AI era, including using platform content for training AI models [35][36] - The competition for AI talent is becoming critical, with platforms needing to focus on niche AI skills rather than competing for top-tier talent [64][66] - The industry is expected to continue evolving, with a focus on creating unique content experiences that leverage AI and enhance user engagement [70][72]

Core Viewpoint - The long drama market is attempting to revive itself through a new revenue-sharing model, but there are significant questions about its suitability and implementation [3][10]. Group 1: Revenue Sharing Model - The revenue-sharing policies from major platforms like Tencent Video, iQIYI, and Youku have been updated, expanding the scope of eligible content significantly [3][4]. - Tencent Video's new policy aims to support top-tier suppliers, while iQIYI's policy expands the revenue-sharing range, indicating a willingness to invest in quality content [4][5]. - The new policies may lead to a "stronger get stronger" scenario, where top projects receive more support, potentially marginalizing lower-tier projects [7][8]. Group 2: Market Dynamics - The industry is witnessing a polarization, with fewer mid-tier production companies able to sustain profitability, leading to concerns about the long-term viability of these companies [8][14]. - The new revenue-sharing model may accelerate market differentiation, favoring high-quality content while putting pressure on lower-quality projects [7][10]. - There is a concern that the focus on quick returns may stifle innovation and lead to a homogenization of content, as slower-paced, innovative projects may struggle to survive [13][17]. Group 3: Future Outlook - The ideal revenue-sharing framework may involve a hybrid model where platforms provide some guarantees to production companies, allowing for shared risks and rewards [17]. - The industry may benefit from adopting a "production-broadcast separation" model, similar to practices in mature markets, but challenges remain due to the current dynamics in the domestic market [17]. - Overall, while the revenue-sharing model presents new opportunities for long dramas, balancing market-driven approaches with content innovation remains a critical challenge for the industry [14][17].

Core Insights - The core viewpoint of the article highlights the significant growth of Chinese content in international markets, driven by a 114.5% year-on-year increase in viewership for iQIYI's international version, with Chinese content being the main driver of this growth [4][12]. Group 1: Growth and Trends in Chinese Content - The "iQIYI International Version 2025 Global Content Hot List" indicates that various types of Chinese programs are achieving good international dissemination effects, with the platform expanding beyond Southeast Asia into higher-value markets [4][6]. - The top 10 Chinese drama series on the list cover diverse genres, including urban romance, fantasy, and suspense, with "Love You" leading the list by integrating traditional Chinese medicine with modern love narratives [6][7]. - In the animation sector, "Lingwu Continent" topped the Chinese animation hot list, while films related to "Nezha" dominated the Chinese film rankings, showcasing the emotional resonance and visual innovation that appeal to global audiences [7][8]. Group 2: Localization and Cultural Adaptation - The article emphasizes the importance of content localization, which involves not just language translation but also cultural adaptation to resonate with local audiences [9][10]. - In Thailand, for instance, eight out of the top ten local hot dramas on iQIYI's international version are Chinese dramas dubbed in Thai, demonstrating the effectiveness of localized content [9]. - The article also notes that user preferences vary significantly across different markets, with North American audiences favoring diverse genres and high-quality production, while East Asian viewers prioritize narrative logic and emotional expression [10]. Group 3: Strategic Recommendations for Future Growth - Key recommendations for sustaining the momentum of Chinese content overseas include focusing on high-quality content production, enhancing international collaboration, and leveraging social media marketing [11][12]. - iQIYI's strategy involves using profits from established markets to support the cultivation of new markets, creating a virtuous cycle of content production, global distribution, user interaction, and industry feedback [13].