Core Viewpoint - The National Advertising Division (NAD) has found that certain claims made by Reckitt Benckiser regarding its Lysol Air Sanitizer are supported, while others, particularly unqualified "eliminates odor" claims, should be discontinued [1][2][7]. Odor Elimination Claims - P&G challenged various "eliminates odor" claims made by Reckitt for Lysol Air Sanitizer across multiple platforms, including product labels, websites, and social media [3][4]. - NAD determined that the evidence provided by Reckitt did not support the claim that Lysol Air Sanitizer eliminates all odors at a molecular level [5][6]. - NAD recommended discontinuing claims that suggest Lysol Air Sanitizer eliminates all household malodors and the perception of odor at a sensory level [6]. Comparison to Air Fresheners - P&G contested claims comparing Lysol Air Sanitizer to air fresheners, asserting that only Lysol can remove viruses and bacteria from the air [8][9]. - NAD found that the advertising did not convey a broad message of superiority over air fresheners like Febreze, but supported claims regarding odor reduction [9]. Social Media Advertising - P&G challenged TikTok posts by a Lysol influencer, but NAD found the product was used according to label instructions [10]. - NAD determined that certain claims in website videos and commercials implied that Lysol Air Sanitizer eliminates all malodors, which was unsupported [11]. - Reckitt voluntarily discontinued certain TikTok videos that misrepresented product use, which NAD treated as compliance with its recommendations [13]. Advertiser Response - Reckitt expressed disagreement with NAD's conclusions regarding its sensory testing but accepted the findings related to the reviewed advertising [14].

Procter & Gamble (PG 0.66%) has established a reputation for delivering steady results and dividend growth, regardless of the economic cycle. In fact, P&G is so consistent that it has raised its dividend for 69 consecutive years, an extensive streak that puts it at the top of an elite list of companies known as Dividend Kings.But the maker of laundry detergents, dish soap, paper towels, razors, and more slipped 3.7% on April 24 in response to its third-quarter fiscal 2025 earnings report. Let's dive into ke ...

B of A Securities analyst Bryan D. Spillane on Friday, reiterated a Buy rating on Procter & Gamble CO PG stock, and lowered the price forecast from $190.00 to $180.00.PG's strong third-quarter performance was overshadowed by concerns over potential U.S. tariffs, which could cost the company $1 billion to $1.5 billion annually.The analyst states that despite a 3.7% stock drop, PG believes it can offset the impact through favorable foreign exchange, lower input costs, and strategic pricing.Also Read: PepsiCo ...

I am focused on growth and dividend income. My personal strategy revolves around setting myself up for an easy retirement by creating a portfolio which focuses on compounding dividend income and growth. Dividends are an intricate part of my strategy as I have structured my portfolio to have monthly dividend income which grows through dividend reinvestment and yearly increases. Feel free to reach out to me on Seeking AlphaAnalyst’s Disclosure: I/we have a beneficial long position in the shares of AMZN, GOOGL ...

Procter & Gamble Company PG reported mixed results for the third quarter on Thursday.The company reported a third-quarter sales decline of 2.1% year over year to $19.78 billion, missing the analyst consensus estimate of $20.11 billion. Adjusted EPS of $1.54 beat the consensus estimate of $1.53.“We’re making appropriate adjustments to our near-term outlook to reflect underlying market conditions while remaining confident in the longer-term growth prospects for our brands and the markets where we compete,” sa ...

I last covered Procter & Gamble (NYSE: PG ) stock back in Dec 2024. As you can see from the following screenshot, that article was titled "Procter & Gamble: Inventory Does Not Lie And Points ToAs you can tell, our core style is to provide actionable and unambiguous ideas from our independent research. If your share this investment style, check out Envision Early Retirement. It provides at least 1x in-depth articles per week on such ideas.We have helped our members not only to beat S&P 500 but also avoid hea ...

Analyst’s Disclosure: I/we have a beneficial long position in the shares of PG either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any inv ...

The Procter & Gamble Company (PG) has reported mixed third-quarter fiscal 2025 results, wherein earnings met the Zacks Consensus Estimate and sales missed. The bottom line improved year over year while the top line fell. The company’s organic sales grew year over year, on higher pricing.Procter & Gamble’s core earnings of $1.54 per share inched up 1% from the year-ago quarter and matched the Zacks Consensus Estimate. Currency-neutral core earnings per share (EPS) also rose 1% year over year.Stay up-to-date ...

The Procter & Gamble Company (NYSE:PG) Q3 2025 Earnings Conference Call April 24, 2025 8:30 AM ET Company Participants Andre Schulten - Chief Financial Officer Jon Moeller - Chairman, President, Chief Executive Officer Conference Call Participants Lauren Lieberman - Barclays Bryan Spillane - Bank of America Stephen Powers - Deutsche Bank Dara Mohsenian - Morgan Stanley Filippo Falorni - Citigroup Inc. Christopher Carey - Wells Fargo Securities Peter Grom - UBS Bonnie Herzog - Goldman Sachs Mark Astrachan - ...

While investors closely watch year-over-year changes in headline numbers -- revenue and earnings -- and how they compare to Wall Street expectations to determine their next course of action, some key metrics always provide a better insight into a company's underlying performance. Shares of P&G have returned -0.5% over the past month versus the Zacks S&P 500 composite's -5.1% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near t ...