The smart-TV pioneer has been soaring since hitting an 18-month low last month. One of this year's biggest sinkers turned out to be a back-to-school sale. Shares of Roku (ROKU 5.67%) have rallied 53% since bottoming out last month, a spectacular late summer surge that even bulls probably didn't see coming. The catalyst isn't easy to pinpoint. Roku kicked off last month with seemingly blowout results, but the market didn't read it that way. At least four analysts would slash their price targets on the shares ...

Roku (ROKU) shares rallied 5.7% in the last trading session to close at $74.13. This move can be attributable to notable volume with a higher number of shares being traded than in a typical session. This compares to the stock's 24.8% gain over the past four weeks. Shares of Roku jumped after Wolfe Research analyst upgraded the stock's recommendation from Peer Perform (Hold) to Outperform (Buy), with a price target of $93, citing an improved outlook for the company's sales growth and profitability. Programma ...

Roku Inc (NASDAQ:ROKU) stock surging today, last seen up 6.3% to trade at $74.55 at last glance, after Wolfe Research upgraded the streaming giant to "outperform" from "peer perform," and set its price objective at $93. There is plenty of room for more analysts to turn bullish. Coming into today, 14 of the 24 firms in coverage called the stock a tepid "hold" or worse, while the 12-month consensus target price of $71.44 is a slim 4.3% premium to current levels. It's also worth noting 7.9% of Roku stock's ava ...

After a rough patch, this industry leader is finally turning the corner. The COVID-19 pandemic accelerated several major trends already taking shape in the late 2010s. One of those was a shift to streaming video over linear TV, as nearly every major media company launched a new streaming service and had a captive audience to sell to. One of the biggest beneficiaries of the pandemic period was Roku (ROKU -0.98%), which operates the largest connected TV platform in the world. Roku's share price more than trip ...

Investors should zoom out and focus on the long term. Roku (ROKU -0.98%) is another perfect example of a pandemic-era darling that has fallen from grace. Shares skyrocketed 530% from their March 2020 low to their all-time high in July 2021, driven by monster success fueled by consumers spending more time at home. However, the shares now trade 86% below that peak price. So, is it time to buy the dip on this growth stock? Riding the streaming wave Part of the reason Roku's stock has been under pressure in rec ...

Roku (ROKU) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term. Shares of this video streaming company have returned +23.7% over the past month versus the Zacks S&P 500 composite's +2.5% change. The Zacks Broadcast Radio and Television industry, to which Roku belongs, has gained 7.7% over this period. Now the key question is: Where could the stock be headed in the near term? Although medi ...

Consumers who cut their cable cord in recent years are finding that there's one thing about linear TV they can't escape: political ads. With the U.S. presidential election less than 70 days away, campaigns are swarming streaming services like Roku and Hulu to such a degree that connected TVs are seeing more ad spending than internet platforms such as Facebook and Google. That's according to data provided to CNBC by political ad analytics firm AdImpact, which started tracking the connected TV (CTV) category ...

Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Roku. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool. ...

Key Takeaways Roku shares rallied Friday after Guggenheim analyst Michael Morris reportedly upgraded Roku stock to "buy" from "neutral." Guggenheim's $75 price target for the stock represents a roughly 8% premium from its closing price Friday. Morris said Roku's efforts to monetize its video advertising inventory are beginning to pay off. Roku (ROKU) shares popped Friday after Guggenheim analysts reportedly upgraded the stock to "buy" from "neutral." The streaming technology company's stock rallied nearly 1 ...

Roku, Inc. ROKU shares are trading higher on Friday. Guggenheim analyst Michael Morris upgrades Roku from Neutral to Buy with a $75 price target. The analyst anticipates investor interest in Roku will increase as the company approaches its third-quarter earnings report in November. Roku is advancing efforts to expand its video inventory advertising sales via third-party demand-side platforms and enhance monetization on its home screen. The analyst noted that this anticipated progress is expected to further ...