Core Viewpoint - Starbucks Corp. is preparing to report its first-quarter fiscal 2026 earnings on January 28, with CEO Brian Niccol's "Back to Starbucks" strategy facing scrutiny due to rising operational costs that may lead to a stock correction [1] Earnings Expectations - Wall Street anticipates Starbucks to report earnings per share (EPS) of $0.58, a decrease from $0.69 in the same quarter last year, despite a projected revenue increase to $9.64 billion [2] - Jefferies analyst Andy Barish has reiterated an "Underperform" rating with a price target of $75, describing the stock's recent performance as an "unsupported rally" [2] Operational Challenges - The "Green Apron Service" standard, implemented in August 2025, aims to enhance customer service through increased staffing and better order sequencing, but its impact will be felt in the first quarter [3] - Jefferies highlights that the costs associated with labor reinvestment and the rollout of Assistant Store Managers will challenge margins in the first half of the year [4] Revenue Strategy - CFO Cathy Smith has indicated that the company plans to prioritize revenue growth over immediate earnings, acknowledging that investments will pressure near-term profits [5] - The company is counting on strong holiday sales, particularly from returning seasonal items like the Eggnog Latte, to meet revenue targets [5] Analyst Sentiment - Bank of America maintains a "Buy" rating with a raised price target of $114, citing long-term growth potential in China despite current economic challenges [6][8] - Mizuho advises a neutral stance, suggesting investors wait for clearer long-term financial targets expected at the upcoming Investor Day [10] Stock Performance - Starbucks shares have increased by 12.57% over the last month and 14.72% year-to-date in 2026, although they are down 3.69% over the past year [11]

文 |《BUG》栏目 刘丽丽 星巴克 CEO 被曝薪酬缩水 6500 万美元（折合人民币约 4.5 亿元）。星巴克近日提交的 备案文件显示，公司 CEO 布莱恩·尼科尔 2025 财年总薪酬为 3100 万美元，而 2024 财 年其总薪酬为 9600 万美元。其薪酬大幅缩水和公司股价下跌导致绩效奖金落空有关。 资本市场对星巴克的态度在变。而随着连锁咖啡市场进入"战国时代"，星巴克在中国市场 的份额已从 42% 跌至 14% 。中国消费者在离开星巴克。据多位消费者反映，遭遇店员推 销，大大影响消费感受，甚至目睹疑似赶人的推销。《 BUG 》栏目就此询问北京某星巴克 门店，店员坦言，这种推销的任务一直都有。 而星巴克一直标榜的区别于其他本土咖啡品牌的"第三空间"属性，也在变味，被批评"店里 环境跟菜市场一样"，"椅子坐 10 分钟就开始腰酸背痛"。而星巴克招聘兼职员工的数量在 提升，有门店店员表示，全职员工已多年不招聘。 60% 的股权出售后，星巴克在中国市场会有新的转机吗？分析人士认为，高层减薪、基层 减员，只是最基本的降本增效。"星巴克无论是在中国或全球，成也定位、败也定位，要大 改。" 星巴克员工在推销 ...

文|《BUG》栏目 刘丽丽 星巴克CEO被曝薪酬缩水6500万美元（折合人民币约4.5亿元）。星巴克近日提交的备案文件显示，公 司CEO布莱恩·尼科尔2025财年总薪酬为3100万美元，而2024财年其总薪酬为9600万美元。其薪酬大幅 缩水和公司股价下跌导致绩效奖金落空有关。 资本市场对星巴克的态度在变。而随着连锁咖啡市场进入"战国时代"，星巴克在中国市场的份额已从 42%跌至14%。中国消费者在离开星巴克。据多位消费者反映，遭遇店员推销，大大影响消费感受，甚 至目睹疑似赶人的推销。《BUG》栏目就此询问北京某星巴克门店，店员坦言，这种推销的任务一直 都有。 而星巴克一直标榜的区别于其他本土咖啡品牌的"第三空间"属性，也在变味，被批评"店里环境跟菜市 场一样"，"椅子坐10分钟就开始腰酸背痛"。而星巴克招聘兼职员工的数量在提升，有门店店员表示， 全职员工已多年不招聘。 60%的股权出售后，星巴克在中国市场会有新的转机吗？分析人士认为，高层减薪、基层减员，只是最 基本的降本增效。"星巴克无论是在中国或全球，成也定位、败也定位，要大改。" （星巴克员工在推销 来源：小红书） 店员推销是常态？ 原来不做推销的星巴 ...

瑞穗将星巴克的目标价从86美元上调至95美元，维持"中性"评级。(格隆汇) ...

Starbucks CEO Brian Niccol's total compensation was $31 million in fiscal 2025, a decline from the previous year when he received stock rewards and other incentives as part of a package to lure him over from Chipotle. https://t.co/U0RgqeDFcH📷: Michael Reaves/Getty Images https://t.co/S3glceNhd6 ...

Core Points - Starbucks CEO Brian Niccol's total compensation for fiscal year 2025 is $31 million, a decrease from the previous year [1] - Niccol's 2025 compensation includes a $5 million bonus and nearly $20 million in stock awards, while his fiscal year 2024 compensation was $96 million, with over $90 million in stock awards [1] - Starbucks' stock price fell by 7.7% in 2025, marking the fourth consecutive year of decline, which resulted in the loss of performance bonuses for Niccol [1] - The company plans to announce its fourth-quarter results on January 28 and hold an investor meeting on January 29, where analysts expect the company to provide financial targets for the first time since Niccol took over as CEO [1]

当地时间1月26日，星巴克向监管机构提交备案文件显示，公司CEO布莱恩·尼科尔2025财年总薪酬为 3100万美元，较2024财年的9600万美元大幅缩水6500万美元，降幅达67.7%。薪酬缩水主要源于入职一 次性激励终止以及公司股价下跌导致的绩效奖金落空。 从薪酬构成来看，尼科尔2024财年的高额薪酬核心是入职配套激励方案，其中超9000万美元为股票奖 励，属于星巴克为吸引其加盟设置的特殊激励。2025财年他的薪酬回归常规结构，包含500万美元奖金 与近2000万美元股票奖励，其余为基础薪资等常规收入，无任何一次性特殊激励，常规化薪酬构成成为 收入下滑的基础因素。 尼科尔于2024年9月正式出任星巴克董事长兼首席执行官，彼时星巴克正面临业绩连续下滑的困境，全 球同店销售额曾连续七个季度走低，北美市场运营效率下降、中国市场业绩承压。为扭转局面，尼科尔 上任后推出"重返星巴克"计划，落地多项改革举措：在北美市场推广"绿围裙服务模式"，将80%的直营 门店平均服务时间控制在4分钟内，同步精简菜单、压缩门店运营KPI；在门店布局上，关闭107家低效 门店的同时加速中国县域市场扩张，2025财年中国净增415家门店 ...

Brian Niccol plowed millions of dollars into improving customers’ Starbucks experience in his first year as CEO with a focus on barista training, and he isn’t done yet. https://t.co/DgQ3AmqbT6 ...

Starbucks Corporation (NASDAQ:SBUX) is one of the stocks in focus as Jim Cramer shared his weekly game plan. Cramer believes that the stock is “wildly overbought,” as he said: CNBC Investing Club members, look out. You’re going to be flooded with emails Wednesday because Charitable Trust holdings, Danaher, Starbucks, GE Vernova, Microsoft, Meta, and Corning all report. Let me give you a preview… Starbucks is an oddity. It reports on Wednesday and then has an analyst investor day, what’s called an investor ...

星巴克当地时间1月26日提交的备案文件显示，公司CEO布莱恩·尼科尔2025财年总薪酬为3100万美元， 包括500万美元奖金和近2000万美元股票奖励。2024财年其薪酬为9600万美元，其中包括超9000万美元 股票奖励。 ...