Core Insights - Snail, Inc. has established Snail Coins LLC as a subsidiary to manage its USD-backed stablecoin initiative and digital asset management strategy [1][2][3] - The stablecoin project aims to provide a secure and scalable solution to address gaps in digital payments and financial infrastructure, particularly following the enactment of the GENIUS Act [3][4] Company Developments - The formation of Snail Coins LLC represents a strategic commitment to the integrity and success of the stablecoin project, aligning with the regulatory landscape that is evolving to support digital finance innovation [4] - The GENIUS Act creates a federal regulatory framework for USD-backed stablecoins, which is expected to enhance market trust and attract institutional interest [3][4] Industry Context - The recent regulatory developments are seen as a catalyst for broader adoption of compliant digital financial solutions, positioning the company favorably within the digital asset ecosystem [3][4]

Core Viewpoint - Snail, Inc. is exploring a strategic digital asset plan, including the evaluation of launching a proprietary stablecoin, influenced by regulatory approval, market conditions, technical feasibility, cybersecurity, financial controls, and internal governance [1][3]. Group 1: Strategic Initiatives - The company aims to become a pioneer in the digital entertainment industry by exploring stablecoin infrastructure [1]. - Snail Games has engaged Dr. George Cao as an external advisor, who is the founder and CEO of AscendEX, a full-stack cryptocurrency financial platform [2]. - The company has also hired experienced legal advisors from a leading U.S. law firm recognized for serving cryptocurrency and blockchain clients [2]. Group 2: Leadership Insights - Co-CEO Hai Shi stated that the exploration of stablecoins is a natural evolution of the company's innovation-led strategy, aligning with its long-term goals in the digital transformation of the entertainment industry [3]. - The company is assessing potential hiring needs for professionals with expertise in blockchain, stablecoins, and digital asset strategies [3]. - While focusing on the ARK game series and other emerging games, the exploration of cryptocurrency and stablecoin feasibility represents a significant step towards achieving the company's vision for innovation in digital entertainment [3]. Group 3: Company Overview - Snail, Inc. is a leading independent game developer and publisher, providing digital interactive entertainment products globally across various platforms [3].

CULVER CITY, Calif., July 15, 2025 (GLOBE NEWSWIRE) -- Snail, Inc. (Nasdaq: SNAL) (“Snail Games” or the “Company”), a leading global independent developer and publisher of interactive digital entertainment, announced its intention to explore pursuing a strategic digital asset initiative that includes the evaluation and feasibility for introduction of its own proprietary stablecoin. This initiative would be subject to a range of factors, including but not limited to, regulatory approvals, market conditions, ...

Core Insights - Snail, Inc. has launched two new independent games, "Robots at Midnight" and "Zombie Rollerz: The Last Ship," marking a strategic expansion into different game genres and player demographics [1][4]. Group 1: Game Details - "Robots at Midnight" is developed by Finish Line Games and targets younger players, particularly Generation Z and younger millennials, by offering an accessible entry-level souls-like game [2]. - The game received partial funding from the Canada Media Fund and aims to foster creativity among players through community engagement activities [2]. - "Zombie Rollerz: The Last Ship," developed by Zing Games, combines fast-paced roguelite mechanics with tower defense strategies, showcasing the studio's ability to create engaging content [3]. Group 2: Strategic Goals - The release of both games reflects Snail Games' commitment to diversifying its product portfolio and deepening market penetration across various player segments [4]. - By introducing accessible gameplay in underserved genres, the company aims to attract younger players and expand emerging IPs, thereby increasing its influence in diverse markets [4]. - The focus on building brand loyalty with the next generation of players is seen as a long-term strategy to meet the evolving demands of the global market [2][4].

Core Insights - Snail, Inc. has launched two new indie titles, "Robots at Midnight" and "Zombie Rollerz: The Last Ship," marking a strategic expansion into diverse game demographics [1][4] Group 1: Game Launches - "Robots at Midnight" targets younger Gen Z and Gen Alpha players, designed as an accessible entry-level Souls-like game to lower the barrier for engagement [2] - "Zombie Rollerz: The Last Ship" is a sequel that combines roguelite mechanics with tower defense strategy, building on the success of its predecessor which has over 10 million downloads [3] Group 2: Strategic Focus - The launches reflect Snail Games' commitment to portfolio diversification, aiming to engage underserved player segments and expand market presence [4] - The company is investing in long-term strategies to build brand loyalty among the next generation of gamers, particularly as Gen Alpha is projected to be highly digitally fluent and commercially influential [2][4]

Core Insights - Snail Games celebrates the 10th anniversary of the ARK series with a significant sales boost for ARK: Survival Evolved, achieving over 3,000% growth in June sales [1][2] - The company is implementing targeted marketing strategies for the upcoming ARK: Aquatica DLC to enhance player engagement and capitalize on the current momentum [1][2] Sales Performance - Following a recent promotional event on Steam, total sales of ARK: Survival Evolved increased by over 3.8 times, with average daily sales rising by 3,022% [2] - The peak online player count reached 65,885, indicating sustained community engagement even a decade after the original release [2] Marketing Strategy - Snail Games is integrating gaming with mainstream entertainment, exemplified by advertising ARK: Aquatica during the premiere of the live-action How to Train Your Dragon, which grossed approximately $83.7 million at the domestic box office [2] - The company has also released an original song titled "On My Way" for the ARK: Aquatica DLC, further promoting cross-vertical engagement [2] Product Expansion - Snail continues to expand the ARK universe with the launch of ARK: Ultimate Mobile Edition and the Genesis Part 1 expansion, which saw a 27.4% increase in first-week downloads and a 17.8% rise in daily active users [3] - ARK: Survival Ascended has introduced the Ragnarok Ascended expansion, achieving record high concurrent and daily active user numbers on Steam in 2025 [3] Company Overview - Snail, Inc. is a leading independent game developer and publisher, providing digital interactive entertainment products across various platforms [4]

Core Insights - The ARK franchise, particularly ARK: Survival Evolved, experienced a significant sales increase of over 3,800% in June 2025, driven by a recent Steam Publisher Sale [2] - Snail Games is leveraging partnerships in the entertainment sector to promote the upcoming ARK: Aquatica DLC, including advertising during high-profile events [3] - The company continues to expand the ARK universe with new content releases, enhancing player engagement and driving growth across multiple platforms [4] Sales Performance - ARK: Survival Evolved saw a 3,022% increase in average daily sales during the Steam Publisher Sale compared to previous months in 2025 [2] - Concurrent player numbers peaked at 65,885, indicating strong community engagement [2] Marketing Strategy - Snail Games is implementing a targeted marketing strategy for ARK: Aquatica, including a high-visibility advertisement during the How to Train Your Dragon live-action remake, which grossed approximately $83.7 million domestically [3] - The launch of a standalone music track, "On My Way," in collaboration with Luminati Suns, aims to broaden audience engagement [3] Content Expansion - The mobile version, ARK: Ultimate Mobile Edition, introduced the Genesis Part 1 expansion, resulting in a 27.4% increase in first-time downloads and a 17.8% increase in daily active users during its launch week [4] - ARK: Survival Ascended added the Ragnarok Ascended expansion, achieving its highest peak concurrent users and daily active users in 2025 [4] - The Lost Colony Expansion Pass became the number one pre-order on PlayStation, indicating strong interest in new content [4]

Core Insights - Snail, Inc. is hosting its annual publisher promotion on the Steam platform, which is a significant revenue opportunity for the company this year [1] - The promotion will feature substantial discounts across its game lineup and will include early access trials for several anticipated new titles during Steam Next Fest [1] - Last year's promotion saw daily average sales reach 1.6 times that of non-promotion periods, and the company aims to surpass this performance [1] Promotional Discounts - The company is offering an 80% discount on Bellwright, the largest discount since its early access release, to attract more players ahead of new content [2] - The ARK Franchise Bundle, including ARK: Survival Evolved and others, is available at a 20% discount to drive user acquisition [3] - PixARK is offered at a 43% discount, while West Hunt is available at a 50% discount, maintaining stable player engagement since its launch in 2023 [3] - The psychological horror game The Cecil: A Journey Beyond is discounted by 15% alongside new content updates [3] - Chasmal Fear, a sci-fi horror FPS, is also discounted by 15% with significant content updates to enhance user experience [3] - Survivor Mercs is available at a 62% discount and has launched a demo to boost user growth during early access [4] Upcoming Titles - Robots at Midnight, an action RPG, is set to release on June 19, 2025, and is currently available for wishlist collection on Steam and pre-order on Xbox [5] - Echoes of Elysium, a steampunk survival RPG, is showcased in the "Add to Wishlist" section and will have a public demo before Steam Next Fest [5] - Zombie Rollerz: The Last Ship is participating in Steam Next Fest with a live demo to enhance pre-release visibility [5] Company Overview - Snail, Inc. (Nasdaq: SNAL) is a leading independent game developer and publisher, providing digital interactive entertainment products across various platforms [6]

Core Insights - Snail, Inc. is hosting its annual Publisher Sale on Steam, which is a significant revenue-driving event for the company, featuring deep discounts and anticipated titles [1][2] - The sale is expected to drive daily unit sales to 1.6 times the average of non-promotional periods from the previous year, with the company aiming to exceed this figure [2] - The event serves as both a short-term revenue growth opportunity and a long-term player engagement strategy through the promotion of back catalog titles and new releases [2][11] Discounts and Promotions - The game Bellwright is seeing its highest discount of 20% since its early access launch during the Publisher Sale [3] - The ARK Franchise Bundle, which includes titles like ARK: Survival Evolved, is offered at a 20% discount, while PixARK is available at 57% off [4] - Other titles such as West Hunt and The Cecil: A Journey Beyond are also featured with significant discounts of 50% and 15% respectively [5] Upcoming Titles and Engagement Strategies - Upcoming titles like Robots at Midnight and Echoes of Elysium are highlighted for pre-order and wishlist growth, with demos available to build early audience momentum [7] - Zombie Rollerz: The Last Ship is participating in Steam Next Fest with a live demo to enhance visibility ahead of its release [8] - Survivor Mercs is offered at 38% off with a playable demo to encourage early access growth and feedback-driven development [6] Company Overview - Snail, Inc. is a leading global independent developer and publisher of interactive digital entertainment, with a diverse portfolio of premium games across various platforms [9]

Core Insights - Snail Games celebrates the 10th anniversary of its flagship product ARK: Survival Evolved, which has become a globally recognized game series with a large player base and strong commercial performance since its early access launch in 2015 [1][2] - The original ARK: Survival Evolved has over 92.1 million global installations and more than 3.7 billion hours of gameplay, making it one of the most enduring and beloved games in the sandbox survival genre [1] - The next-generation remaster ARK: Survival Ascended has achieved 4.2 million installations and over 275 million hours of gameplay since its launch in 2023, indicating its popularity and potential for future growth [2] Game Releases and Updates - The mobile version ARK: Ultimate Mobile Edition launched globally in December 2024, achieving over 6.1 million downloads on iOS and Android, effectively lowering hardware barriers and expanding the game's reach [2] - A series of exciting content and community events are planned to celebrate the 10th anniversary, including in-game items and limited-time skins from June 2 to June 12, 2025 [3] - Upcoming updates include the Astraeos update for ASA, introducing a new island and new creatures, and the pre-order for ARK: Lost Colony set to begin on June 18, 2025 [3] Events and Promotions - Snail Games will participate in the IGN Live event from June 6 to June 8, 2025, showcasing the ARK series and hosting a competition with a prize pool of $10,000 [3] - The ARK: Aquatica DLC is set to be released, enhancing the underwater experience within the game [3]