Stagwell (STGW)
Search documents
Stagwell (STGW) Unveils Official News Network as an Extension of its Future of News Initiative, Allowing Clients Direct Access to Leading News Publishers
Prnewswire· 2025-06-13 14:01
Core Insights - Stagwell has launched the Stagwell News Network, a private marketplace aimed at enhancing investment in quality news and providing clients with access to premium news inventory [1][2] - The initiative is part of the Future of News program, which seeks to foster discussions on the importance of news advertising [2][3] Research Findings - A study involving over 7,000 U.S. adults indicates that campaigns incorporating news advertising significantly outperform those that do not, with a threefold increase in return on ad spend (ROAS) [3][6][7] - The population of Exclusive News Junkies, who follow news closely without a strong interest in sports or entertainment, has grown to approximately 36.8 million, representing 13.8% of U.S. adults [8] - News Junkies exhibit higher purchase intent and favorability towards brands, with an average purchase intent of 66% compared to 50% among the general population [8] Industry Impact - Stagwell's research highlights the growing engagement with news, with nearly 60% of News Junkies following news more closely than the previous year, particularly in political, international, and economic topics [8] - The launch of the Stagwell News Network coincides with an expanded presence at the Cannes Lions International Festival of Creativity, emphasizing the importance of news as a platform for marketers [3][9]
The Marketing Cloud Launches Cutting-Edge Platform to Simplify Marketing Workflows
Prnewswire· 2025-06-11 12:00
Core Insights - The Marketing Cloud, previously known as Stagwell Marketing Cloud, has launched a new platform aimed at providing seamless access to AI-powered marketing solutions [1][11] - The platform is designed to simplify the fragmented martech ecosystem, allowing marketers to focus on impactful results rather than managing multiple tools [2][5] Product Features - The Marketing Cloud includes various products such as QuestBrand, QuestDIY, PRophet suite, The People Platform, CUE, and SmartAssets, all supported by an ID Graph for streamlined data connectivity [5][11] - Key benefits of the platform include AI-powered solutions, enhanced team collaboration, seamless integrations, unified workflows, and access to proprietary data [6][8] Performance and Impact - Early adopters of The Marketing Cloud Platform have reported significant improvements in efficiency, cost savings, and overall marketing performance [9] - A specific case highlighted a 70% reduction in expenses on external creative agencies, allowing for reallocation of funds into more productive areas [10]
Stagwell (STGW) Chairman and CEO Mark Penn to Discuss the Irreplaceable Power of Human Creativity on the Main Stage of Cannes Lions
Prnewswire· 2025-06-10 13:31
Group 1 - Stagwell's Chairman and CEO Mark Penn will present at the 2025 Cannes Lions International Festival of Creativity, emphasizing the importance of human creativity in an increasingly automated industry [1][2] - The session titled "The Human Touch: Creativity Can't Be Automated" will feature leaders from Stagwell, United Airlines, and 72andSunny, focusing on blending technology with human creativity for effective branding [2] - Penn will also present another session titled "Hard Truths, Real Results: How News Unlocks Advertising ROI," discussing the alignment of brands with credible journalism to enhance advertising effectiveness [3] Group 2 - A private dinner hosted by Bloomberg Media will feature a fireside chat with Mark Penn and Olympic gold medalists, discussing the intersection of sports and business [4] - Stagwell operates as a challenger holding company aimed at transforming marketing by combining creativity with technology to improve business results for clients [7]
Stagwell (STGW) CEO and Chairman Mark Penn to Host Ask Me Anything (AMA) on Reddit to Discuss the Future of Marketing
Prnewswire· 2025-06-09 16:47
Core Insights - Stagwell's CEO and Chairman Mark Penn will participate in a live Ask Me Anything (AMA) session on Reddit to discuss the company's growth and positioning in the marketing industry [1][2]. Group 1: Event Details - The AMA session is scheduled for Thursday, June 12th from 3:00 – 4:00pm ET [1][3]. - Participants can submit questions in advance and engage live during the session [1]. Group 2: Company Overview - Stagwell is described as a challenger holding company focused on transforming marketing through a combination of creativity and technology [4]. - The company operates in over 45 countries, aiming to enhance business results for its clients [4].
Stagwell: Connection With Large Brands, Digital Transformation Growth, And Cheap
Seeking Alpha· 2025-06-05 12:01
Core Insights - Stagwell Inc. (NASDAQ: STGW) has achieved revenue growth driven by digital transformation services for prominent brands and a proactive M&A strategy [1] - The company is expected to continue experiencing inorganic growth following recent acquisitions made in 2025 [1] Financial Analysis - The analysis focuses on cash flow statements and unlevered free cash flow figures, with assumptions based on historical financial data and forecasts regarding the business model's future [1] - Financial models may incorporate various metrics such as cost of capital, cost of debt, WACC, share count, and net debt [1] - The analysis typically emphasizes trading multiples like EV/FCF, net income, and EV/EBITDA [1]
It's Almost Game Time; Stagwell (STGW) Gears Up for SPORT BEACH 2025
Prnewswire· 2025-06-03 16:56
Core Insights - Stagwell returns as the official LIONS Sport Partner for the Cannes Lions International Festival of Creativity in 2025, featuring a variety of special programming and new partnerships with notable athletes and celebrities [1][2][10] Group 1: Event Highlights - The event will include the second annual Wine & Spirits Festival, a speakeasy honoring Hall of Fame inductees Carmelo Anthony and Sue Bird, and daily workouts such as a pickleball competition and guided runs with Olympic Gold Medalist Sir Mo Farah [1] - New partners for SPORT BEACH 2025 include Nancy Kerrigan Solomon, Ryan Reynolds, Sloane Stephens, and Dwyane Wade, who will participate in various programming throughout the week [2][5] Group 2: Athlete and Partner Profiles - Nancy Kerrigan Solomon is a two-time Olympic medalist and US National Champion in Figure Skating, recognized for her advocacy work and contributions to the Nancy Kerrigan Foundation [5] - Ryan Reynolds is a Canadian actor and entrepreneur known for the Deadpool franchise, which has grossed over $2 billion globally, and for his various successful business ventures [5] - Sloane Stephens is a Grand Slam champion and founder of a clean body care brand, impacting over 15,000 youth annually through her foundation [5] - Dwyane Wade is an NBA Champion and Hall of Famer with numerous entrepreneurial investments and philanthropic efforts, including co-founding the Social Change Fund United [5] Group 3: Media and Brand Partnerships - Boardroom, co-founded by Kevin Durant, focuses on the intersection of sports, entertainment, and business, reaching over 52 million unique visitors monthly [4][6] - Integral Ad Science (IAS) provides media measurement and optimization services, ensuring ads are seen in safe environments while improving return on ad spend [6] - Life Time is a modern lifestyle brand with over 180 Athletic Country Clubs, recognized as one of Fast Company's Most Innovative Companies of 2025 [6] - Minute Media operates leading sports content brands and reaches 200 million monthly users, enhancing digital content experiences [6] Group 4: Additional Partnerships - Previously announced partners for SPORT BEACH include major brands and organizations such as Adobe, NBCUniversal, and PayPal, showcasing a diverse range of industries involved [8]
Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance
Prnewswire· 2025-05-22 13:00
Core Insights - Assembly has launched Scene Modeled Media Attribution (MMA), an enhancement to its STAGE Scene app aimed at transforming marketing measurement and optimization for brands [1][6] - The new app is designed to increase the frequency and detail of marketing mix model outputs while automating data processes for clients [2] Performance Improvements - Brands utilizing Scene MMA can expect an ROI boost of up to 13%, a 26% reduction in modeling time, and an average of 30% cost savings compared to competing platforms [4] - The app resolves discrepancies between various attribution sources, enabling real-time campaign optimization across all media channels [3] Technological Integration - Scene MMA will integrate with STAGE, Assembly's global operating system, and leverage STAGE AI for faster modeling and insights [6] - The app is currently in BETA testing and is expected to be available for clients later this year [6] Industry Recognition - Assembly has achieved Certified Company status with META, showcasing its expertise in utilizing META technologies for digital campaign management [5]
MAY HARVARD CAPS / HARRIS POLL: TRUMP APPROVAL HOLDS STEADY AS ATTITUDES TOWARD THE ECONOMY BOUNCE BACK, BUT VOTERS EXPRESS CONCERN HE IS EXCEEDING GUARDRAILS ON TARIFFS AND DEPORTATIONS
Prnewswire· 2025-05-19 13:00
Economic Sentiment - 51% of voters believe the economy is strong, an increase of 5 points since April 2025 [1] - 42% of voters feel the country is on the right track, up 3 points from April 2025 [6] - 34% of voters report their personal financial situation is improving, while 39% say it is worsening, marking the lowest percentage since October 2021 [6] Approval Ratings - President Trump's approval rating stands at 47%, with 87% of Republican voters approving [2] - The Republican Party's approval rating is at 52%, the highest since March 2023, while the Democratic Party's approval is at 42% [6] Policy Support - Majority support for Trump's immigration policies and government efficiency, with 84% favoring lower prescription drug prices for Medicare recipients [5][6] - 70% of voters support raising the top income tax rate, while 63% favor actions to close the Southern border [6][11] Tariff and Trade Opinions - Voters are split on Trump's tariff policies, with 57% believing they are harming the economy [11] - 60% of voters think the U.S. has been taken advantage of in trade [11] International Relations - 59% of voters support Trump's relations with Saudi Arabia, while 62% express ethical concerns regarding Trump's acceptance of a luxury Boeing 747 from Qatar [11] - 62% of voters believe the Trump administration should continue providing weaponry to Ukraine and impose sanctions on Russia [18]
Stagwell (STGW) Appoints Connie Chan as Chief Growth Officer for Asia Pacific
Prnewswire· 2025-05-18 08:00
Group 1 - Stagwell has appointed Connie Chan as Chief Growth Officer for the Asia Pacific region, effective July 2025, to lead growth strategy and operations [1][2] - The appointment follows Stagwell's acquisition of ADK GLOBAL and reflects the company's growth momentum in the APAC region, which now has 2,500 employees across 34 offices [2][4] - Chan will report to Ryan Linder, EVP, Global Chief Marketing Officer, who emphasized the extraordinary opportunities in the Asia Pacific market [3] Group 2 - Chan has a strong background in media, marketing, and strategic communications, previously serving as CEO of OMD China and holding leadership roles at WPP [4] - Stagwell aims to harmonize creativity with technology to drive effectiveness and improve business results for clients, with a unified purpose across its specialists in over 45 countries [5]
Should Value Investors Buy Stagwell Inc. (STGW) Stock?
ZACKS· 2025-05-16 14:46
Core Viewpoint - The article emphasizes the importance of value investing and highlights Stagwell Inc. (STGW) as a strong value stock based on various valuation metrics [2][7]. Valuation Metrics - Stagwell Inc. (STGW) has a Zacks Rank of 2 (Buy) and a Value grade of A, indicating strong potential for value investors [4]. - The Forward P/E ratio for STGW is 5.89, significantly lower than the industry average of 8.42, with a historical range between 5.38 and 9.95 over the past 52 weeks [4]. - The P/B ratio for STGW is 1.84, compared to the industry average of 4.64, with a historical range of 1.66 to 2.87 [5]. - STGW's P/CF ratio stands at 8.05, which is attractive relative to the industry average of 10.68, with a historical range of 3.86 to 9.10 [6]. Investment Outlook - The combination of STGW's favorable valuation metrics and strong earnings outlook suggests that the company is likely undervalued, making it an appealing investment opportunity for value investors [7].