Core Insights - Stagwell expanded its Future of News initiative into the APAC region, hosting a summit in Singapore to unveil new research on news advertising [1][4] - The study involved nearly 10,000 respondents from Hong Kong, Japan, Singapore, and Vietnam, reinforcing the safety of brand advertising adjacent to quality news content [2][4] Research Findings - 74% of APAC adults are news readers, averaging 7.1 articles per day, with 21% identified as 'news junkies' who check news 7.2 times daily and read 9.4 articles [7] - The study found no brand safety concerns across key demographics, including News Junkies, Gen Z, Millennials, and university-educated adults [7] - Among highly educated respondents, purchase intent for brands advertising next to news articles on global politics and crime was 66%, compared to 64% for sports and 63% for business, indicating statistically insignificant differences [7] - For parents, purchase intent for brands advertising next to news articles on crime and entertainment was 77%, further supporting the safety of advertising in these contexts [7] Industry Perspectives - Mark Penn, Chairman and CEO of Stagwell, emphasized the critical role of trusted journalism in connecting brands with engaged audiences and enhancing business outcomes [4] - Kevin Huang, COO of South China Morning Post, highlighted the importance of brand suitability and the opportunity for brands to collaborate with trusted journalism to share authentic stories [6]

Core Viewpoint - Stagwell, a challenger network focused on transforming marketing, will report its financial results for Q3 2025 on November 6, 2025, before the market opens [1]. Group 1: Financial Reporting - Stagwell will host a video webcast to review its financial results on the same day at 8:30 AM (ET) [1]. - A replay of the webcast will be available on Stagwell's website after the event [1]. Group 2: Company Overview - Stagwell is a holding company designed to transform marketing, delivering scaled creative performance for ambitious brands [2]. - The company connects culture-moving creativity with advanced technology to harmonize marketing's art and science [2]. - Stagwell operates in over 45 countries, driven by a unified purpose to enhance effectiveness and improve business results for clients [2].

Core Insights - The Verily Consumer Survey indicates a strong consumer demand for personalized health recommendations, easier access to health records, and streamlined health technology experiences [1][2][4] Survey Overview - The survey was conducted online in July 2025, involving over 2,000 U.S. adults who own smartphones and make healthcare decisions [3][11] - Respondents expressed a desire for health technology solutions that enhance their engagement and control over health decision-making [3][4] Consumer Preferences - 76% of respondents want an app that helps them understand their health over time, while 75% desire personalized health recommendations from healthcare professionals [6] - 81% believe that easier access to health information would increase their sense of control over their health [6] - 82% wish to access all their health information in one place, with 36% using multiple platforms across different healthcare providers [6][7] Current Technology Usage - 73% of respondents use at least one online patient portal, and 47% use health wearable tracking devices [7] - 60% actively seek new digital health tools, but 59% find it challenging to navigate health records due to lack of consolidation [7][8] Challenges Identified - 64% of users find current health apps frustrating, primarily due to lack of integration and inaccurate information [7] - 62% of online portal users experience issues like forgotten passwords, and 41% feel overwhelmed by the number of portals [7] Health Conditions Impact - 37% of respondents reported having at least one cardiometabolic condition, and those with such conditions are more likely to use multiple online patient portals and express frustration with current health apps [8] Industry Opportunities - The survey highlights a significant opportunity for the health technology industry to provide more integrated, personalized, and trustworthy digital care solutions [4][9]

Core Insights - Stagwell, a challenger network focused on transforming marketing, announced that CFO Ryan Greene will attend the Deutsche Bank Leveraged Finance Conference on October 14 in Austin, TX [1] - The company will host one-on-one meetings throughout the day for investors [1] Company Overview - Stagwell is a holding company designed to revolutionize marketing by combining creativity with advanced technology [2] - The company operates in over 45 countries and aims to enhance effectiveness and business results for its clients [2]

Core Insights - President Donald Trump's job approval rating remains steady at 46%, with higher approval for handling crime (50%) and immigration (49%), but lower for inflation (40%) and trade policy (40%) [2][6] - Congressional approval has dropped to 32%, a decrease of 5 percentage points from the previous month [6] - A significant majority of voters (70%) oppose a government shutdown, with 53% blaming Republicans for the situation [5][11] Economic Outlook - 65% of voters believe inflation is above 3%, with 56% feeling the economy is shrinking [4][6] - 40% of voters think the country is on the right track, stable from last month, while 34% feel their personal financial situation is improving [6] - 43% of voters identify inflation as their most pressing personal issue, a decrease of 4 percentage points [6] Political Climate - 75% of voters believe current political rhetoric is too extreme, contributing to political violence [7][11] - 56% of voters think that leadership focused on unity could help bring the country together [11] - 58% of voters feel Trump's rhetoric is too extreme, with similar sentiments towards leading politicians from both parties [11] Public Sentiment on Policies - 78% of voters prefer free enterprise over socialism, with a notable majority across various demographics [10] - 71% support the destruction of boats carrying drugs from South America [9] - 56% of voters support Trump's Gaza peace plan, with 70% backing it after learning of support from major Arab governments [13][16] Views on the American Dream - 38% of voters believe they will never achieve the American Dream, while 34% think they will eventually live it [16] - 71% of voters prioritize having a family over economic success, with 78% expressing a desire to have children [16]

Core Insights - Assembly projects a record $10.1 billion in political advertising spending for the 2025-2026 U.S. election cycle, marking a 15% increase from the previous midterm cycle in 2022, making it the most expensive midterms in history [1][4] Political Advertising Landscape - Political ad spending is expected to collide with commercial advertising, fundamentally reshaping the media marketplace in 2026 [2] - Local broadcast television will attract the largest share of political ad dollars, leading brands with significant broadcast investments to anticipate competition and displacement [2][3] - Certain digital platforms that do not accept political advertising may offer partial insulation from political disruptions, but no advertiser is entirely immune [2][3] Strategic Implications for Advertisers - The risk to brand advertisers from political spending is not evenly distributed; exposure depends on the timing and placement of campaigns [3] - The Assembly Market Intensity Index (AMII) is utilized to measure political saturation in local markets, quantifying the impact of political ad spend on commercial campaigns [3] - Advertisers are urged to take proactive steps to safeguard their campaigns, including diversifying channel strategies and reassessing media partners to mitigate exposure to political disruptions [4]

Core Insights - The research report indicates that businesses are not fully utilizing AI to transform customer relationships, focusing instead on efficiency [1][3][4] Group 1: Survey Findings - Only 28% of 800 surveyed C-suite executives are using new technologies to create innovative or adaptive digital customer experiences (CX) [3] - A significant 93% of respondents describe their CX as "broken," despite 94% acknowledging that a strong CX strategy is crucial for business success [3] - 76% of C-suite respondents feel they are lagging in AI transformation, and 88% believe the potential of AI-driven personalization has not been realized [9] Group 2: Revenue and Competitive Advantage - Companies that excel in digital CX generate 30% more revenue, averaging $1.4 billion, compared to those that lag behind [4] - The report emphasizes that AI can foster emotionally intelligent customer connections, providing a competitive edge [4] Group 3: Barriers to Transformation - The primary obstacles to CX transformation are cultural and organizational, rather than technological, with 53% of respondents feeling "very ready" for transformation [4] - Key internal challenges identified include leadership misalignment (49%), creative talent shortages (44%), and organizational silos (43%) [5] Group 4: Expert Opinions - Industry leaders stress the importance of a human-centric approach when integrating AI into workflows, highlighting the need for thoughtful planning to enhance customer interactions [6] - Successful companies are not just following best practices but are innovating new categories of customer value by effectively utilizing AI [6] Group 5: Executive Demographics - The survey included 800 U.S.-based senior executives from companies with at least $500 million in annual revenue, evenly split among CEOs, CTOs/CIOs, and CMOs [6]

Core Insights - Stagwell is hosting the inaugural Future of News NewsFronts on October 16, 2025, aimed at revitalizing the relationship between news and marketing, focusing on innovation and advertising commitments [1][2]. Group 1: Event Overview - The NewsFronts event will feature panel discussions and keynotes addressing challenges and opportunities in news media, along with presentations from leading news organizations [2]. - Stagwell's CEO Mark Penn emphasizes the importance of brands investing in trusted news outlets for performance and consumer trust [3]. Group 2: Programming Details - The programming will focus on three key pillars: Productization, Monetization, and Innovation [5]. - Specific tracks include: - Productization: A fireside chat with The New York Times' Michael Barbaro and a panel on rebooting news products [7]. - Monetization: A keynote by Axios' Mike Allen on building monetizable communities and panels on media revenue strategies [7]. - Innovation: A keynote on new media by Mo News' Mosheh Oinounou and a panel on storytelling in the age of AI [7].

Company Overview - Stagwell Inc. (NASDAQ:STGW) is recognized as a promising small-cap AI stock, attracting interest from hedge funds [1] - The company specializes in digital transformation, performance media, data, consumer insights & strategy, and creativity & communications services both domestically and internationally [4] Recent Developments - On September 9, Stagwell appointed Meredith Aronson as Vice President of Corporate Affairs, aiming to enhance its Corporate Affairs practice [1] - Aronson will focus on developing integrated communications and reputation strategies for clients across various industries and will contribute to the network's thought leadership in reputation management [2] Leadership Background - Meredith Aronson brings over 14 years of experience from corporate, nonprofit, and government sectors, including senior roles at JPMorganChase where she worked on brand and marketing initiatives [3] - Her previous experience includes serving in the Obama administration, where she was involved in public-private partnerships and initiatives like Michelle Obama's Let's Move! campaign [3]

Core Insights - Stagwell (STGW) has released a new study in partnership with The Globe and Mail, emphasizing the potential for brands to engage with Canadian news consumers, particularly "news junkies" [1][5] - The research highlights the importance of news advertising and its role in connecting brands with engaged audiences [4][5] Group 1: Study Findings - 22% of Canadians are classified as 'news junkies,' checking news an average of five times daily and reading approximately 8.8 news articles per day [8] - A larger segment, 71% of Canadians, are regular news readers, consuming an average of 6.5 articles/stories daily [8] - Canadians show equal interest in news and sports, with 22% following news and 21% following sports, while interest in news surpasses that in entertainment (22% vs. 14%) [8] Group 2: Brand Safety and Purchase Intent - No brand safety issues were identified among key demographics, including Gen Z, high earners, and university-educated adults [8] - Among Gen Z, the average purchase intent for brands advertising next to domestic political news articles is 61%, comparable to 59% for sports and 61% for crime [8] - For high earners, the average purchase intent for brands next to global political news is 65%, similar to 69% for business and 64% for entertainment [8] Group 3: Methodology - The Future of News Canada Study surveyed 9,675 adults from August 22 to August 29, 2025, with a margin of error of +/-1.0% for the total sample [9] - The survey was conducted by HarrisX, utilizing online interviews and ensuring data quality through in-house technology [9]