北京时间2月26日早间，携程集团（纳斯达克：TCOM；香港联交所：9961）公布了2025年第四季度及 全年未经审计的财务业绩：2025年全年，携程净营业收入为624亿元（人民币，下同），同比上升 17%。录得归属携程集团股东的净利润为332.9亿元，同比增长95%，主要由于2025年全年包含在其他 （支出）/收入中的投资获利199亿元（该指标2024年为11亿元）。 财报发布同时，携程宣布一系列董事变动：携程联合创始人、总裁范敏已辞任携程董事兼总裁职务，携 程联合创始人季琦已辞任携程董事职务。值得一提的是，范敏在2025年曾四度减持携程公司股票，合计 套现约7.6亿元。 携程董事会任命吴亦泓及萧杨为新任独立董事。据公开资料，吴亦泓曾在如家酒店、阿里健康、 MakeMyTrip（印度主流OTA平台）有任职经历；萧杨拥有超15年的投行工作经历。"此项任命体现了董 事会持续致力于保持多元化的专业知识与创新视角，以有效指导公司不断演进的策略并监督未来的机遇 与风险。"携程方面称，该等变动自2026年2月25日起生效。 核心OTA业务成交额1.1万亿 机票占五成 2025年第四季度，得益于旅游需求的韧性，携程集团净营 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 2025年，中国入境游市场迎来显著复苏。免签政策扩围与国际航线恢复，推动入境外国人数量快速增 长。但需求端的反弹，也暴露了供给端的结构性短板：境内酒店、景区、旅行社长期依赖内需市场形成 的运营惯性，在多语言服务、外币结算、外籍票务等环节存在系统性缺失。 面对这一短板，多家企业均尝试突破。有的聚焦支付端改造，有的加码海外营销，有的则在供给侧的数 字化基础设施上持续投入。例如携程，将技术资源向供给侧改造倾斜。根据携程披露的数据，截至2025 年底，已完成8000家商户旅游产品的16种语言本地化，为241家景区布设支持16国语言的智能票务终 端，协助174家目的地搭建多语言官网或公众号，并上线6.3万个支持外籍游客预订的票种，覆盖国内头 部景点95%的票务品类。 在行业观察人士看来，此举不指向短期获客，而是试图补齐入境游供应链的基础缺环。从商户产品本地 化、智能票务终端铺设到目的地多语言官网搭建，表明入境游的竞争壁垒不在获客成本，而在交付能 力。 01 60亿词翻译，助供给侧数字化改造 面对入境游复苏过程中暴露的供给短板，行业层面的应对正在多 ...

Core Viewpoint - Ctrip Group reported a 17% year-on-year increase in net revenue for 2025, reaching approximately 624 billion RMB, alongside significant changes in its board of directors [1][4]. Financial Performance - In Q4 2025, Ctrip's net revenue was 154 billion RMB, a 21% increase year-on-year, driven by resilient travel demand, with a net profit of 43 billion RMB. However, there was a 16% quarter-on-quarter decline due to seasonal factors [3][4]. - For the full year 2025, Ctrip's net revenue was approximately 624.09 billion RMB, reflecting a year-on-year growth of about 17.1%. The net profit attributable to shareholders was around 332.94 billion RMB, marking a 95% increase year-on-year [4]. Revenue Breakdown - Q4 2025 revenue from accommodation bookings was approximately 63 billion RMB, up 21% year-on-year, while full-year accommodation revenue was about 261 billion RMB, also up 21% [4]. - Q4 2025 revenue from transportation ticketing was around 54 billion RMB, a 12% increase year-on-year, with full-year revenue at approximately 225 billion RMB, up 11% [4]. - Q4 2025 revenue from vacation services was about 11 billion RMB, a 21% increase year-on-year, and full-year revenue was approximately 47 billion RMB, reflecting an 8% increase [4]. - Q4 2025 revenue from business travel management was around 8.8 billion RMB, a 15% increase year-on-year, with full-year revenue at approximately 28 billion RMB, up 13% [4]. Strategic Focus - Ctrip's CEO disclosed that the core OTA business transaction volume for 2025 was about 1.1 trillion RMB, with accommodation and flight ticketing contributing approximately 280 billion RMB and 550 billion RMB, respectively [5]. - The international segments of Ctrip showed robust growth, with the international OTA platform's total bookings increasing by about 60%. The company served around 20 million inbound travelers throughout the year [6]. - Ctrip's board chairman emphasized the importance of inbound tourism as a significant growth engine and indicated future investments in this area, as well as in social responsibility and AI innovation [6]. Board Changes - Ctrip announced the resignation of Fan Min as the company's president and director, and Qi Ji as a director, effective February 25, 2026. New independent directors Wu Yihong and Xiao Yang were appointed [7][8].

Core Insights - Ctrip Group reported a net revenue of 62.4 billion yuan and a net profit of 13.4 billion yuan for the year, indicating a shift in strategy from linear growth to value reconstruction across the entire cultural tourism industry [2] - The competitive landscape has evolved from merely sharing market share to collaboratively expanding the market and benefiting a broader range of ecosystem participants [3] Industry Transformation - The online travel industry is transitioning from a focus on simple supply-demand matching to enhancing the quality and efficiency of supply, particularly for small and medium-sized hotels and local attractions [4] - Ctrip's strategy has shifted towards driving value across the entire industry chain, focusing on digital infrastructure in lower-tier markets and empowering small businesses through operational support and advanced technology [4][5] Empowerment of Small Businesses - Ctrip has partnered with over 130 attractions for investment and operational cooperation, implementing smart ticketing systems and dynamic pricing strategies to enhance visitor experiences [5] - The platform is helping local attractions transition from relying solely on ticket sales to creating comprehensive consumer experiences that include dining and accommodation [6][7] Economic Impact - The empowerment initiatives have led to the creation of over 50,000 new jobs, with more than half located in second-tier and lower-tier cities, indicating a positive impact on local economies [11] - The shift towards smaller group travel has resulted in a significant increase in consumer spending, with average spending on small group products rising by 80% [11][12] Technological Advancements - Ctrip is investing heavily in technology, including a self-developed language model that translates product information into 25 languages, facilitating international tourism [14][15] - The platform's technological investments also include a 2.9 billion yuan allocation for service guarantees, enhancing trust and safety for both consumers and small businesses [16] Strategic Shift - The core value of Ctrip is evolving from transaction volume to ecological value, emphasizing the importance of providing substantial services and support to small businesses [18] - The future success of the platform will be measured not just by financial metrics but by its ability to enhance the competitiveness and vitality of small businesses and unlock the economic and cultural value of previously underutilized tourism resources [18]

北京时间2月26日早间，携程集团（纳斯达克：TCOM；香港联交所：9961）公布了2025年第四季度及 全年未经审计的财务业绩：2025年全年，携程净营业收入为624亿元（人民币，下同），同比上升 17%。录得归属携程集团股东的净利润为332.9亿元，同比增长95%，主要由于2025年全年包含在其他 （支出）/收入中的投资获利199亿元（该指标2024年为11亿元）。 1月中旬，国家市场监管总局对携程涉嫌滥用市场支配地位实施垄断行为立案调查。携程方面在财报中 最新披露称："目前调查仍在进行中，公司正全力配合国家市场监管总局。公司将继续就合规事宜与监 管部门保持积极沟通。公司目前无法预计调查的状态和结果，并会在调查结束后提供进一步更新。公司 的业务运营维持正常。" 孙洁在财报发布后的业绩会上进一步提到，2025年，携程投入超10亿元推动入境游市场增长，相关举措 包括加强平台建设、与全球影响力人士合作推广中国旅游目的地，以及为国际旅客提供免费中转游 等。"在我们平台上，超过40个城市在入境游中的贡献率非常高，且这些入境游客也带动消费增长。我 们的目标是在2026年将这一数字翻一番。""中国入境游正处在一个显著且可 ...

据上海交通大学官方微信号消息，2月26日上午，上海交大建校130周年之际，"全季人文发展基金"捐赠 签约暨季琦校董聘任仪式，在闵行校区文博楼会议中心举行。 作为中国连续创业领域的标杆人物，季琦连续创立携程、如家、华住三家上市公司。 1985年秋天，19岁的季琦从江苏如东考入上海交通大学，选择了工程力学系。致辞时，季琦回忆起在母 校的求学岁月。"在交大求学的七年是我人生中最重要的一段经历。交大给我的不仅是专业知识，还有 人文素养的训练，以及一帮志同道合的挚友们。" （文章来源：每日经济新闻） 校党委书记杨振斌，校长、中国科学院院士丁奎岭，党委副书记胡薇薇，党委常委、副校长管海兵，校 务委员会专职副主任张安胜，党委常委、宣传部部长于朝阳，校长助理、党政办主任杨明，以及相关职 能部门和院系负责人出席仪式。 在全场嘉宾的见证下，季琦与丁奎岭共同签署了"全季人文发展基金"捐赠协议。随后，杨振斌、丁奎岭 共同向季琦致送捐赠证书与感谢牌。 谈到人工智能呼啸而来的时代，他说出了自己的思考："在AI时代，希望让世界级的大师走进校园，为 同学们提供静下心来感悟人文精神的机会，跟我当年在学校一样有更多的收获。" 著名企业家、华住集 ...

2月26日，携程公布2025年全年未经审计财务业绩，这一年，携程交出了一份有些"反常识"的财报：全 年营收624亿元，剔除投资收益净利润134亿元，但按交易额口径计算的净利润率仅为1.2%——用户每 在携程花100元，携程收5-6块钱，只赚1.2元。 这一年，携程投入10亿元发力入境游，其中包含人工客服、产研服务和推广的主动投入。结果是：近7 万中国商家第一次从携程海外平台拿到入境游订单——6万多家酒店、2500多个景点、600余个旅行社， 从不知道怎么做外国人生意，到迎来全球各地的游客。 通过这些商家中来自酒店、景点和餐厅的三位代表，以及那个"跑前跑后"的携程人，试图还原一个真实 的携程：赚的是辛苦钱，花在了刀刃上，让中国商家成为入境游红利的主人。 "让外国人知道我" 从无人问津到被世界看见 对于二三线城市的景点和酒店来说，入境游最大的门槛不是服务，而是"存在感"——外国游客根本不知 道你的名字。 但入境游这件事，携程想做，商家更想做。自2023年底过境免签和入境免签政策不断优化放开，中 国"免签朋友圈"不断扩容，对于要做入境游生意，携程和商家几乎都是一拍即合。 张家界天门山景区对此深有体会。这个2005年 ...

Core Insights - In Q4 2025, Ctrip Group reported a net revenue of 15.4 billion RMB, a year-on-year increase of 21%, but a quarter-on-quarter decrease of 16% due to seasonal factors [1] - For the full year 2025, the net revenue reached 62.4 billion RMB, reflecting a 17% year-on-year growth [1] Revenue Breakdown - In Q4 2025, revenue from accommodation bookings was 6.3 billion RMB, up 21% year-on-year; transportation ticketing revenue was 5.4 billion RMB, up 12% year-on-year; and vacation business revenue was 1.1 billion RMB, up 21% year-on-year [1] - The business travel management segment generated 808 million RMB in Q4 2025, a 15% year-on-year increase and a 7% quarter-on-quarter increase, driven by growth in business travel orders [1] - For the full year 2025, accommodation bookings accounted for 42% of total revenue at 26.1 billion RMB, transportation ticketing accounted for 36% at 22.5 billion RMB, vacation business accounted for 7% at 4.7 billion RMB, and business travel management accounted for 5% at 2.8 billion RMB [1] Cost and Expenses - In Q4 2025, operating costs were 3.2 billion RMB, a 23% year-on-year increase and a 4% quarter-on-quarter decrease, aligning with the trend of net revenue [1] - For the full year, operating costs totaled 12.1 billion RMB, a 21% year-on-year increase, representing 19% of net revenue [1] Marketing and Sales Expenses - In Q4 2025, sales and marketing expenses were 4.4 billion RMB, a 30% year-on-year increase and a 5% quarter-on-quarter increase, accounting for 29% of net revenue for the quarter [2] - For the full year, sales and marketing expenses reached 14.9 billion RMB, a 25% year-on-year increase, representing 24% of net revenue [2] Profitability - In Q4 2025, the net profit attributable to Ctrip Group shareholders was 4.3 billion RMB, while the full year net profit was 33.3 billion RMB, nearly a 95% increase compared to 17.1 billion RMB in 2024, primarily due to investment gains of 19.9 billion RMB, a 17-fold increase from 1.1 billion RMB in 2024 [4] Cash Position - As of December 31, 2025, Ctrip Group had cash and cash equivalents, restricted cash, short-term investments, and held-to-maturity deposits and financial products totaling 105.8 billion RMB [4] Management Changes - Ctrip Group announced several board changes, with Fan Min resigning as director and president, and Ji Qi resigning as a director, effective February 25, 2026 [4] - Wu Yihong and Xiao Yang were appointed as new independent directors [4][5]

Financial Performance - In Q4 2025, Ctrip Group reported a net operating revenue of 15.4 billion yuan, a year-on-year increase of 21%, driven by resilient travel demand, with a net profit of 4.3 billion yuan. However, there was a quarter-on-quarter decline of 16% due to seasonal factors [1]. - For the full year 2025, Ctrip Group's net operating revenue reached 62.4 billion yuan, up 17% year-on-year, with a net profit of 33.4 billion yuan, compared to 17.2 billion yuan in 2024. The increase was primarily attributed to investment gains of 19.9 billion yuan (2.8 billion USD) included in other income/expenses, compared to 1.1 billion yuan in 2024 [1]. Board Changes - Ctrip announced significant board changes effective February 25, 2026, with Fan Min resigning as a director and president, and Qi Ji resigning as a director. Wu Yihong and Xiao Yang were appointed as new independent directors [3][4]. - Fan Min co-founded Ctrip in 1999 and has held various executive roles, including COO and president since 2013. Qi Ji is a co-founder and has served as CEO and independent director [4]. Stock Performance - As of 15:47, Ctrip's Hong Kong stock fell over 3%, trading at 401.2 HKD per share, with a market capitalization of 286.3 billion HKD, reflecting a cumulative decline of over 27% year-to-date. In contrast, its US stock rose over 1% in pre-market trading [6].

2月26日，携程集团公布2025年第四季度及全年财务业绩。 2025年第四季度归属于携程集团股东的净利润为43亿元，全年归属于携程集团股东的净利润为333亿元，相比2024年的171亿元增长近95%，这一增长主 要由于2025年投资利得199亿元，相比2024年为11亿元，同比大增17倍。 蔡淑敏摄 从营收结构来看，携程集团收入来源于住宿预订、交通票务、旅游度假、商旅管理及其他。 2025年第四季度，住宿预订营收63亿元，同比上升21%；交通票务营收54亿元，同比上升12%；旅游度假业务营收11亿元，同比上升21%。上述三项业 务由于季节性原因出现营收环比下滑，而商旅管理业务当季营收8.08亿元，同比上升15%且环比上升7%，主要得益于商旅订单的增长。 2025年全年，住宿预订营收261亿元，同比上升21%，该业务营收占2025年合计营业收入的42%；交通票务营收225亿元，同比上升11%，占比为36%； 旅游度假业务营收47亿元，同比上升8%，占比为7%；商旅管理业务营收28亿元，同比上升13%，占比为5%。 2025年第四季度，携程集团营业成本为32亿元，同比上升23%，环比下降4%，与净营业收入的变动趋 ...