新浪科技讯 2月26日晚间消息，唯品会发布2025年第四季度及全年业绩。2025年第四季度，唯品会实现 净营收325亿元（人民币，下同），Non-GAAP净利润29亿元。2025年全年，唯品会实现净营收1059亿 元，Non-GAAP净利润87亿元。 在股东回报方面，2025年唯品会通过股票回购和分红共计回报股东约9.4亿美元。同时，公司董事会已 批准新一轮年度股息派发计划。根据该计划，公司向截至2026年4月10日休市后登记在册的股东派发现 金股息，金额为每股普通股3.10美元或每股美国存托股0.62美元。 唯品会董事长兼首席执行官沈亚表示："通过战略执行力、业务敏捷性与技术创新力的提升，我们继续 深化品牌合作，更高效地响应用户不断变化的消费需求，持续巩固折扣零售行业领先地位。" 2025年，超级大牌日和超级品类日全年整体业绩同比增长17%。同时，平台精选深度折扣品牌好货，通 过多元化栏目场景触达用户，增强品牌特卖心智。以"限时狂秒"为例，栏目带动品牌高人气单品销售额 高倍数增长，用户回访率稳步提升。 围绕买手制好货战略，唯品会持续增强供给优势，2025年新引入Alexander Wang、MAMMUT、 ...

2025年，平台上的核心高价值品牌业绩稳定增长，超级大牌日和超级品类日全年整体业绩同比增长 17%。同时，平台精选深度折扣品牌好货，通过多元化栏目场景触达用户，增强品牌特卖心智。以"限 时狂秒"为例，栏目带动品牌高人气单品销售额高倍数增长，用户回访率稳步提升。 围绕买手制好货战略，唯品会持续增强供给优势，2025年新引入Alexander Wang、MAMMUT、 MANITO、Moose Knuckles、MUJI無印良品等众多国际知名品牌。通过与品牌深度合作、打造货好价 优的差异化商品，"唯品独家"商品对高价值用户的吸引力显著提升。 平台全年活跃用户数实现正增长。其中，超级VIP（SVIP）活跃用户数增至980万，继续保持两位数增 长，并贡献线上销售的52%。平台不断增厚会员权益，为SVIP用户带来更多专享的好货好价以及覆盖面 更加广泛的生活特权，并新推出生日实物礼、超V试用等专属体验，丰富会员价值感知，推动SVIP用户 规模可持续增长。 AI在搜索推荐、智能客服、虚拟试衣等领域的落地应用，为平台创造新的价值增量，如智能客服场景 用户问题解决率接近90%，AI试衣功能"穿上看看"提高用户回访意愿等。同时， ...

Core Insights - Vipshop Holdings Limited reported its unaudited financial results for the fourth quarter and full year of 2025, highlighting a focus on strategic realignment and operational resilience to drive long-term growth [1] Financial Performance - Total orders for Q4 2025 were 206.0 million, down from 217.5 million in Q4 2024. For the full year, total orders were 732.4 million, compared to 757.5 million in 2024 [1] - Active customers in Q4 2025 numbered 45.3 million, slightly down from 45.7 million in the prior year. For the full year, active customers were 84.8 million, up from 84.7 million [1] - Non-GAAP net income for Q4 2025 was RMB 2.9 billion (US$ 408.7 million), compared to RMB 3.0 billion in Q4 2024. For the full year, it was RMB 8.7 billion (US$ 1.3 billion), down from RMB 9.0 billion [1] - Net income attributable to shareholders for Q4 2025 increased by 5.8% year-over-year to RMB 2.6 billion (US$ 370.3 million) from RMB 2.4 billion in Q4 2024. For the full year, net income was RMB 7.2 billion (US$ 1.0 billion), down from RMB 7.7 billion [1] - Gross profit for Q4 2025 was RMB 7.4 billion (US$ 1.1 billion), compared to RMB 7.6 billion in Q4 2024. For the full year, gross profit was RMB 24.5 billion (US$ 3.5 billion), down from RMB 25.5 billion [1] Revenue and Expenses - Total net revenues for Q4 2025 were RMB 32.5 billion (US$ 4.6 billion), down from RMB 33.2 billion in Q4 2024. For the full year, total net revenues were RMB 105.9 billion (US$ 15.1 billion), compared to RMB 108.4 billion in 2024 [1] - Total operating expenses for Q4 2025 decreased by 3.7% year-over-year to RMB 4.9 billion (US$ 697.7 million) from RMB 5.1 billion in Q4 2024 [1] - Operating margin for Q4 2025 increased to 8.9% from 8.6% in the prior year [1] Cash Flow and Shareholder Returns - As of December 31, 2025, the company had cash and cash equivalents of RMB 24.1 billion (US$ 3.4 billion) and short-term investments of RMB 5.8 billion (US$ 826.1 million) [1] - The company returned US$ 944.1 million to shareholders in 2025 through dividends and share repurchases [1] - An annual cash dividend of US$ 3.10 per ordinary share was declared for fiscal year 2025, with a payment date expected on April 24, 2026 [1] Business Outlook - For Q1 2026, Vipshop expects total net revenues to be between RMB 26.3 billion and RMB 27.6 billion, representing a year-over-year increase of approximately 0% to 5% [1]

著名国际美妆品牌雅诗兰黛于近日宣布，其官方旗舰店将入驻特卖电商平台唯品会，并将推出多个价格极具优势的产品参与其于2月25日上午10点开幕的春 季美妆节。 值得一提的是，雅诗兰黛官方旗舰店入驻之后，其精选了多款产品参与唯品会的春季美妆节，比如其爆款产品智妍精华面霜75ml到手135ml仅需996元，小 棕瓶精华露50ml附赠3支15ml、1支7ml同款精华露，到手价仅为870元。 据了解，不仅是雅诗兰黛，多个美妆知名大牌都在春节后迎来价格力的爆发，以此次春季美妆节为例，欧莱雅的金致胶原眼霜仅需107元，娇韵诗的双萃精 华液100ml低至766元，自然堂的凝时淡斑美白礼盒价格低至238元。此外，唯品会相关负责人介绍，在春季美妆节中，平台也上线了180元美妆品类券包 等，还对爆款商品推出官方补贴。 业内人士介绍，雅诗兰黛等多个大牌开始加码特卖电商平台，也折射出美妆品牌对于限时折扣市场的重视，对于消费者而言，其有机会以超高性价比享受到 美妆大牌爆款产品，这或将进一步提振美妆消费市场。 雅诗兰黛是国际著名美妆品牌，其名列《2022胡润世界500强》第169位，并入选2023年《财富》美国500强排行榜，排名第230位。 ...

阿里云发布并开源 QWEN 3.5，千问 APP 春节下单 2 亿次 商贸社服行业周报 消费品/商业 本周子板块相关观点：1）电商：看好阿里云收入加速增长及 AI 云业务成长潜 力，关注大模型及自研芯片催化，推荐阿里巴巴；龙头电商公司估值低位，推 荐拼多多、京东集团、唯品会。2）本地生活：美团竞争扰动不改公司长期竞争 力与投资价值。3）出行：看好后续旅游板块延续高景气度，旅游产业链上，推 荐关注休闲旅游&出境游相关性较强的 OTA、景区，其次是与出行人次高度相 关的交通，以及商旅需求驱动的酒店。 字节发布豆包大模型 2.0。2 月 14 日豆包正式发布大模型 2.0 版本。豆包 2.0 （Doubao-Seed-2.0）围绕大规模生产环境下的使用需求做了系统性优化， 依托高效推理、多模态理解与复杂指令执行能力，更好地完成真实世界复 杂任务。豆包 2.0 系列包含 Pro、Lite、Mini 三款通用 Agent 模型和 Code 模型，灵活适配各类业务场景：1）豆包 2.0 Pro 面向深度推理与长链路任 务执行场景，全面对标 GPT 5.2 与 Gemini 3 Pro；2）2.0 Lite 兼顾性能与 成 ...

每经AI快讯，2月24日，中概股多数下跌，纳斯达克中国金龙指数跌0.95%。金山云跌近9%，BOSS直聘 跌超6%，世纪互联跌逾5%，唯品会跌逾4%；蔚来涨逾4%，百胜中国涨近3%。 ...

Financial Performance - The company is expected to release its financial results for the fourth quarter and the full year of 2025 in early 2026, with a revenue guidance for Q4 indicating a year-on-year growth of 0%-5% (approximately 33.2-34.9 billion yuan) [1] - Analysts suggest that due to factors like warm winter weather and the later timing of the 2026 Spring Festival, Q4 revenue may be at the lower end of the guidance range, but the Non-GAAP net profit margin is expected to remain above 8% [1] - In Q3 2025, the company reported revenue of 21.371 billion yuan, a year-on-year increase of 3.4%, and a Non-GAAP net profit of 1.5 billion yuan, up 14.6% [1] - The company has committed to returning no less than 75% of its 2024 Non-GAAP net profit (approximately 900 million USD) to shareholders through dividends and buybacks [1] Strategic Developments - The company has fully integrated with the China Inspection and Quarantine's genuine product management database to enhance its luxury goods authentication capabilities [2] - The company is accelerating the integration of AI into its operations, including the launch of an AI fitting feature and exploring AI applications in search recommendations and customer service to improve operational efficiency [2] - The Super VIP (SVIP) user base continues to grow in double digits, contributing 51% of online sales in Q3 2025, with the company strengthening user engagement through exclusive sales events [2] Industry Environment - The central economic work conference in 2025 emphasized expanding domestic demand as a key task for 2026, which could support apparel e-commerce platforms like the company [2] - There is a need to monitor the pace of consumer recovery and the intensifying competition within the industry [2]

Company Status - There are market rumors that the company is considering a potential listing in Hong Kong as early as 2026, with management closely monitoring capital market changes, but no specific plans have been confirmed yet. If the listing proceeds, it may impact the company's capital structure and liquidity [2] Performance Strategy - The company has provided guidance for Q4 2025 revenue growth of 0% to 5% year-on-year, estimating a range of 33.2 billion to 34.9 billion yuan. However, due to the impact of warm winter weather and the later timing of the Spring Festival, actual growth may be closer to the lower end of the guidance. The Q4 performance is expected to be released in early 2026, and its actual results may trigger market reactions [3] Financial Movements - The company has committed to returning no less than 75% of its 2024 Non-GAAP net profit (approximately 900 million USD) to shareholders through dividends and buybacks in 2025. As of Q3 2025, over 730 million USD has already been returned to shareholders, and a similar policy may continue in 2026 [4] Business and Technology Development - The company is accelerating the application of AI, such as launching the AI fitting feature "Try It On," and exploring the use of AI agents in search recommendations and customer service to enhance operational efficiency. These technological advancements may have a long-term impact on user experience and cost structure [5] Business Condition - In November 2025, the company fully integrated with the China Quality Inspection Management Database to conduct individual inspections of luxury goods, aiming to strengthen the perception of authenticity. This move is intended to enhance trust in high-end products, but its effect on user growth needs to be observed [6] Industry Policy and Environment - The domestic policy to expand domestic demand in 2026 may support apparel consumption, but the e-commerce industry is highly competitive. The company needs to maintain its brand positioning in special sales to address these challenges [7]

Core Viewpoint - Vipshop Holdings Limited, a leading online discount retailer in China, is set to announce its fourth quarter and full year 2025 financial results on February 26, 2026, before the US market opens [1] Group 1: Financial Results Announcement - The financial results will be discussed in a conference call scheduled for February 26, 2026, at 7:00 am US Eastern Time and 8:00 pm Beijing Time [1] - Participants must pre-register online to join the conference call, receiving dial-in numbers and a unique access PIN via email [1] - A live webcast of the earnings conference call will be available, with an archived version accessible on the company's investor relations website [1] Group 2: Company Overview - Vipshop Holdings Limited specializes in offering high-quality branded products at significant discounts to retail prices [1] - The company has established a growing customer base and brand partnerships since its founding in August 2008 [1]

Company Overview - Vipshop Holdings Limited is a leading online discount retailer in China, focusing on a diversified product portfolio and robust logistics infrastructure to serve millions of customers nationwide [6] - The company operates a direct-to-consumer e-commerce model, generating revenue from product sales, logistics, and value-added services [7] - Vipshop targets value-conscious consumers seeking branded merchandise at discounted prices, emphasizing customer loyalty and brand partnerships [8] Financial Performance - As of February 11, 2026, Vipshop's stock price was $17.56, with a market capitalization of $8.82 billion [4] - The company reported a total revenue of $15.46 billion and a net income of $1.03 billion for the trailing twelve months [4] - In the third quarter, Vipshop achieved revenue of RMB21.4 billion (approximately $3.0 billion), reflecting a year-over-year increase of 3.4%, while net income attributable to shareholders rose by 16.8% to RMB1.2 billion (approximately $171.5 million) [9] Recent Developments - North of South Capital sold 1,093,316 shares of Vipshop, valued at an estimated $21.04 million, during the fourth quarter, reducing its stake to 2,262,683 shares worth $40.03 million at quarter's end [2][3] - Following the sale, Vipshop now represents 3.6% of North of South Capital's reportable assets, down from 6.3% in the previous quarter [3] - Despite the sale, Vipshop's performance has been strong, with shares up 20.9% over the past year, outperforming the S&P 500 by 6.55 percentage points [3] Strategic Positioning - Vipshop's strategy includes deep supplier relationships and exclusive brand partnerships to secure attractive pricing [6] - The company is positioned as a mid-tier player in the China consumer market, with a focus on large emerging market and Asia tech names in its investment portfolio [10] - Long-term investors may view the recent stake reduction as tactical, as the business continues to generate profits and cash, with guidance for up to 5% revenue growth in the next quarter [11]