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Tech 100 2024
Brand Finance· 2024-08-22 00:43
Investment Rating - The report provides a comprehensive analysis of the most valuable technology brands, with a focus on brand value growth and strength ratings, indicating a positive outlook for the technology sector in 2024 [20][23][29]. Core Insights - Apple has reclaimed the title of the most valuable tech brand in 2024, with a brand value increase of 74% to USD 516.6 billion, supported by strong brand equity and premium pricing strategies [20][23]. - NVIDIA's brand value surged by 163% to USD 44.5 billion, making it the fastest-growing tech brand, driven by high demand for AI-related hardware [20][26]. - Microsoft also saw significant growth, with its brand value rising by 78% to USD 340.4 billion, bolstered by its AI innovations and collaboration with OpenAI [20][27]. - Weixin/WeChat, YouTube, and Google received AAA+ brand strength ratings, highlighting their strong market positions [20][25]. Ranking Analysis - The top three most valuable technology brands in 2024 are Apple (USD 516.6 billion), Microsoft (USD 340.4 billion), and Google (USD 333.4 billion), reflecting substantial year-on-year growth [22][32]. - The report ranks the top 10 technology brands, with notable increases in brand value for TikTok (up 28.2% to USD 84.2 billion) and Accenture (up 2% to USD 40.5 billion) [22][32]. - The report also highlights the importance of sustainability perceptions, with Apple leading in sustainability perceptions value at USD 33.3 billion, while Microsoft has the highest positive gap value of USD 3.2 billion [28][29]. Brand Strength Index - The Brand Strength Index (BSI) scores for the top brands indicate strong market recognition, with Apple achieving a score of 86.5, Microsoft at 86.2, and Weixin/WeChat at 94.3, showcasing their competitive advantages [23][25][29]. - The report emphasizes the role of brand strength in driving customer loyalty and market differentiation, which are critical for sustained growth in the technology sector [10][20]. Sustainability Insights - The report includes a Sustainability Perceptions Index, indicating that sustainability drives 7% of customer consideration in the technology sector, highlighting the growing importance of corporate responsibility [28][29]. - Apple's sustainability efforts have been recognized, although the report notes the challenges the company faces regarding public perception and actual performance [28][29]. Conclusion - Overall, the report indicates a robust growth trajectory for leading technology brands, driven by innovation, strong brand equity, and increasing consumer focus on sustainability [20][27][29].
Food & Drink 2024
Brand Finance· 2024-08-21 01:08
Investment Rating - The report does not explicitly provide an investment rating for the food and beverage industry Core Insights - The food and beverage sector experienced a decline in brand value by 4%, totaling approximately USD 268 billion, primarily due to consumer preference shifting towards smaller, private label brands [19][20] - Nestlé remains the most valuable food brand with a brand value of USD 20.8 billion, despite a 7% decrease from the previous year [19][33] - Lay's has risen to become the second-most valuable food brand with a brand value of USD 12 billion, reflecting a 9% increase [19][23] - The convenience food segment is projected to grow significantly, with global sales expected to reach around USD 839 billion by 2028, driven by younger consumers [24] - Viterra recorded the largest brand value growth of 37%, reaching USD 1.1 billion, supported by an increase in its Brand Strength Index (BSI) [26] - Amul and Hershey's both hold an AAA+ brand strength rating, with Amul's brand value increasing by 11% to USD 3.3 billion [27][29] Summary by Sections Brand Value Rankings - The top three food brands are Nestlé (USD 20.8 billion), Lay's (USD 12 billion), and Yili (USD 11.6 billion) [19][33] - The overall brand value of the food and beverage sector has decreased, indicating challenges for established brands [20][21] Brand Strength and Sustainability - Nestlé has the highest Sustainability Perceptions Value at USD 1.4 billion, while Lay's has the highest Positive Gap Value of USD 67 million [29][30] - Coca-Cola leads the non-alcoholic drinks sector with a brand value of USD 35 billion, reflecting a 5% increase [36][38] - Nongfu Spring achieved the largest brand value growth in the non-alcoholic drinks category, doubling its value to USD 8.3 billion [40]
2024中国制药行业:最有价值和最强的中国制药品牌专题报告(英译中)
Brand Finance· 2024-08-11 03:06
中国制药 最有价值和最强的中国制药品牌专题报告 2024 年 7 月 2024 Contents 关于品牌金融 5 品牌价值分析 14 品牌实力分析 19 市场研究洞察 20 品牌聚光灯 35 37 © 2024 保留所有权利。 Brand Finance Plc. brandirectory. com / chinese - pharma3 关于 品牌金融 斯科特 · 陈 中国董事总经理 s. chen @ brandfinance. com 马丁 · 施 总经理助理 , 中国 m. shi @ brandfinance. com 对于所有其他查询 : 弥合营销与财务之间的差距 Brand Finance 成立于 1996 年 , 旨在 "弥合营 销与财务之间的差距 " 。 25 多年来 , 我们一 直帮助各种类型的公司和组织将其品牌与底线联 系起来。 量化财务 品牌价值 我们每年对世界上数千个最大的品牌进行测试。 对所有行业和国家的品牌进行排名 , 我们每年 发布 100 多份报告。 独特的专业知识组合 我们的团队拥有广泛的学科经验 从营销和市场研究 , 到品牌战略和视觉识别 , 再到税务和会计。 自以为 ...
物流行业:关于最有价值和最强大的物流品牌的年度报告(英译中)
Brand Finance· 2024-08-11 03:04
物流 25 关于最有价值和最强大的物流品牌的年度报告 2024 年 7 月 2024 Contents 关于品牌金融 3 David Haigh , 品牌金融董事长兼首席执行官 品牌价值排名 (USDm) 17 品牌聚光灯 18 津东物流 19 © 2024 保留所有权利。 Brand Finance Plc. 品牌金融物流 252024 brandirectory. com / logistics2 世界的领先品牌 估值咨询 如有业务查询 , 请联系 : 理查德 · 海格 董事总经理 rd. haigh @ brandfinance. com 如有传媒查询 , 请联络 : Gayathri Saravana Kumar全球媒体查 询 g. saravanakumar @ brandfinance. com 对于所有其他查询 : +44 207 389 9400 关于 品牌金融 弥合营销与财务之间的差距 Brand Finance 成立于 1996 年 , 旨在 "弥合营 销与财务之间的差距 " 。 25 多年来 , 我们一 直帮助各种类型的公司和组织将其品牌与底线联 系起来。 量化财务 品牌价值 我们每年对 ...
Norway 25 2024
Brand Finance· 2024-08-08 00:48
Brand Finance ® Norway 25 2012 The annual report on the most valuable and strongest Norwegian brands August 2024 Contents | --- | |--------------------------------------------| | About Brand Finance | | Foreword | | David Haigh, Chairman & CEO, Brand Finance | | Ranking Analysis | | Brand Value Ranking (NOKm) | | Insights | | New Entrants and Rising Stars: | | | Cristobal Pohle Vazquez, Regional Manager of Scandinavia, Brand Finance Methodology20 Our Services26 © 2024 All rights reserved. Brand Finance Plc. ...
Logistics 25 2024
Brand Finance· 2024-08-01 00:53
Industry Overview - The logistics sector is showing signs of normalization after the post-pandemic boom, with cooling demand, falling volumes, and inflationary pressures impacting near-term revenue forecasts [20][21] - Despite short-term challenges, the 5-year forecasts for most brands have improved year-on-year, with revenues expected to rebound once demand picks up [21] - Freight rates remain near the bottom of the market compared to the immediate post-pandemic highs [21] Top Logistics Brands - UPS retains its position as the most valuable logistics brand for the 10th consecutive year, valued at USD34.6 billion, with a AAA- brand strength rating and a Brand Strength Index (BSI) score of 80.9 [22][24] - FedEx follows as the second most valuable logistics brand, with a brand value of USD28.6 billion, down 1% from the previous year [24] - DHL ranks third with a brand value of USD12.2 billion, driven by strategic investments in sustainability, digitalization, and e-commerce capabilities [26] - JR remains the strongest logistics brand with a AAA rating and a BSI score of 86.9, despite a 13% decline in brand value to USD11.9 billion [23][27] - JINGDONG Logistics (JD Logistics) is the second strongest brand, with a brand value of USD3.5 billion, up 1%, and a BSI score of 85.2 [27] Brand Value Growth - CPKC experiences the largest brand value growth by percentage, surging 28% to USD2.7 billion, driven by its newly integrated North American network [29] - DoorDash sees a 14% increase in brand value to USD4.3 billion, climbing six ranks to become the 12th most valuable logistics brand [29] - dpd records a 10% growth in brand value to USD3 billion, supported by innovative sustainability measures such as its "Green Hub" in London [32] Sustainability Perceptions - UPS holds the highest Sustainability Perceptions Value at USD3 billion and the highest positive gap value of USD224 million, reflecting its strong sustainability efforts [34][36] - UPS aims to have 28.8% of its ground operations running on alternative fuels and has planted 34.2 million trees as part of its goal to plant 50 million trees by 2030 [36] - dpd's "Green Hub" in London, designed to be diesel-free, handles up to 80,000 parcels daily using 500 electric delivery vans and solar panels for renewable energy [32] Regional Insights - The United States dominates the logistics sector, contributing 22% of the total brand value with USD95.3 billion, followed by Germany at 13% with USD22.5 billion [39] - China accounts for 9% of the total brand value with USD14.9 billion, while Japan contributes 7% with USD11.9 billion [39]
中国医药 2024
Brand Finance· 2024-07-30 00:47
Brand Finance ® 2024中国医药品牌价值和品牌强度评估报告 2024 年 7 月 目录 | --- | |--------------------| | 关于 Brand Finance | | 背景 | | 行业优秀品牌点评 | | 品牌价值分析 | | 品牌强度分析 | | 市场调研洞察 | | | 广药集团37 品牌相关定义解释41 我们竭诚提供以下服务51 © 2024 All rights reserved. Brand Finance Plc. brandirectory.com/chinese-pharma 3 Brand Finance' Brand Finance 全球领先的结 三方企业品牌 评估及影監督 invel. 中国文化学校长谷问,而以多名 shift (S1) { $100 } 27 (6 名词), in 18 , 28 enquiries@brandfinance.com +44 207 389 9400 www.brandfinance.com 我们架构 "品牌与金融间的 行祭" Brand Finance或VF1996年。我 们的宗旨是"架构品牌与金融间的桥 ...
Alcoholic Drinks 2024
Brand Finance· 2024-07-25 00:47
Brand Finance ® A CONO Drinks The annual report on the most valuable and strongest Alcoholic Drinks brands July 2024 Contents | --- | |--------------------------------------------| | About Brand Finance | | Foreword | | David Haigh, Chairman & CEO, Brand Finance | | Ranking Analysis | | Beers 50 | | Spirits 50 | | Segment Rankings | | Regional Analysis | Brand Spotlights38 WULIANGYE39 Methodology42 Our Services48 © 2024 All rights reserved. Brand Finance Plc. Brand Finance Alcoholic Drinks 2024 brandirector ...
México 50 2024
Brand Finance· 2024-07-24 00:42
Brand Finance ® V éxico 50 2024 2 L Análisis de las marcas mexicanas más valiosas, fuertes y con mayor valor de percepción de sostenibilidad Junio 2024 Índice de Contenidos | --- | |------------------------------------------------------------| | Sobre Brand Finance | | Prólogo | | David Haigh, Presidente y CEO, Brand Finance | | Prólogo | | Laurence Newell, Managing Director, Brand Finance Americas | | Resumen Ejecutivo | | Análisis del Valor de Marca | | | Índice Global de Poder Blando Metodología Nuestros ...
Football 50 2024
Brand Finance· 2024-07-18 00:42
football 50 2024 the annual report on the most valuable and strongest football club brands july 2024 Contents | --- | --- | |---------------------|-------| | About Brand Finance | 3 | | Foreword | 4 | David Haigh, Chairman & CEO, Brand Finance 2024 Summary 6 Brand Value & Brand Strength Analysis 8 Regional Analysis 18 Sponsorship 37 Brand Spotlights 42 Al Ain FC 43 Interview with Rashed Abdulla, CEO Building a start-up to transform reputation and financial risk management in sports 47 Interview with Joel At ...