品牌金融公司（Brand Finance），作为 英格兰和威尔士特许会计师协会监管下 的特许会计师公司，是首家加入国际评 估标准委员会的品牌估值咨询公司。我 们的专家制定了标准（ISO 10668 和 IS O 20671），并且我们的方法论经奥地利 标准认证，并被市场问责标准委员会正 式批准。 如有业务查询 ， 请联系 ： 斯科特 · 陈 中国董事总经理 s. chen @ brandfinance. c om 对于所有其他查询 ： inquiries @ brandfinance. co m + 44 207 389 9400 www. brandfinance. com 请求你自己的 品牌价值报告 品牌研究洞察 | B2C 据 完全访问我 们的全球数 brandirectory. com / china - banking - brand - research 9 品牌研究洞察 | B2C 国有银行 ， 包括 ICBC , 中国建设银行 , 中国农业 银行 , and 中国银行 , 由于其较高的知名度成功地转 化为强烈的品牌考虑，并最终推动广泛的客户使用，从 而在市场中占据主导地位。其中，中国建设银行因 ...

研究发现，在银行对公业务领域，该银行是否在对 公银行业务领域拥有领先地位对驱动品牌考虑度至 关重要。"对公银行业务的领导者"这一关键考量 因素体现了银行的专业能力、可靠性以及满足企业 多样化需求的能力。 Brand Finance 中国银行业品牌调研2024 brandirectory.com/china-banking-brand-research 24 目录 总结调研结果 7 我们竭诚提供以下服务 28 Brand Finance® 中国区业务及媒体咨询，请联系: 陈忆登 (Scott Chen) 中国区总裁 s.chen@brandfinance.com 中国银行业 品牌调研 2024 2024 年 12 月 背景 6 市场调研洞察 | 对公银行业务市场 18 Brand Finance 中国银行业品牌调研2024 brandirectory.com/china-banking-brand-research 2 媒体咨询，请联系: 施琦 (Martin Shi) 中国区总经理助理 m.shi@brandfinance.com 我们架构 "品牌与金融间的 桥梁" 我们将您的品牌定量化、财务化 我们提供专业 ...

Investment Rating - The report indicates a positive investment outlook for the Indian Premier League (IPL) and its franchises, highlighting significant brand value growth and increasing revenues [36][72]. Core Insights - The IPL's cumulative brand value has increased by 13% to USD 12 billion, with four franchises surpassing USD 100 million in brand value for the first time [36][72]. - Chennai Super Kings (CSK) is the most valuable IPL team with a brand value of USD 122 million, reflecting a 52% increase [36][48]. - The IPL ecosystem is valued at USD 1.3 billion, showcasing its global appeal and the responsibilities of stakeholders to nurture the brand [15][72]. - The IPL has outperformed the ICC World Cup in viewership and engagement metrics, with 510 million viewers tuning in for the 2024 season [24][113]. Summary by Sections Brand Value Growth - The IPL's brand value has seen a significant increase, with the top franchises like CSK, Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bangalore (RCB) leading the charge [36][72]. - The report notes that the IPL franchises' revenues more than doubled in 2024, driven by increased broadcasting revenues and strong central sponsorships [42][72]. Franchise Performance - CSK leads with a brand value of USD 122 million, followed by MI at USD 119 million and RCB at USD 117 million, with RCB showing a 67% growth [36][48]. - Sunrisers Hyderabad (SRH) is noted as the fastest-growing brand with a 76% increase in brand value, reaching USD 85 million [70][72]. - The report highlights the strong performances of franchises, with KKR winning the 2024 title and improving their brand strength [56][72]. Viewership and Engagement - The IPL has recorded a remarkable viewership, with 510 million viewers and over 111 million on streaming platforms, indicating its growing popularity [24][113]. - The IPL excels in engagement metrics, outperforming the ICC World Cup in areas such as broadcast viewership and social media activity [113][129]. Sponsorship and Brand Building - The partnership with TATA has significantly enhanced brand value and reputation, with TATA's title sponsorship deal worth INR 2,500 crore [84][106]. - The report emphasizes the importance of strategic sponsorships in building brand equity and driving long-term benefits [82][106].

Investment Rating - The report indicates a positive investment outlook for the Indian Premier League (IPL), with an overall brand value increase of 13% to USD 12 billion in 2024, highlighting the league's growing stature and potential for future growth [39][40][53]. Core Insights - The IPL has established itself as a global brand, surpassing traditional cricket events in viewership and engagement, with significant growth in brand value for franchises, particularly Chennai Super Kings (CSK), Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bangalore (RCB), each exceeding USD 100 million in brand value for the first time [19][39][54]. - The IPL ecosystem is valued at USD 1.3 billion, generating over 1.25 million jobs in India, showcasing its economic impact and importance in the sports industry [22][25]. - The report emphasizes the IPL's innovative business model and its role in promoting domestic talent, making it a vital platform for aspiring cricketers [21][25]. Ranking Analysis - The IPL's cumulative brand value increased from USD 10.7 billion in 2023 to USD 12 billion in 2024, with CSK leading at USD 122 million, followed by MI at USD 119 million, KKR at USD 109 million, and RCB at USD 117 million [39][40][45]. - The fastest-growing brand in the IPL is Sunrisers Hyderabad (SRH), with a 76% increase in brand value to USD 85 million, reflecting strong fan engagement and sponsorship support [49][51]. - The report highlights a significant shift in brand strength, with CSK maintaining the highest Brand Strength Index (BSI) score of 89.2, while KKR and MI follow closely with scores of 77.8 [58][59][62]. Insights on Global Reach and Engagement - The IPL enjoys a strong following in India, with 73% of the population engaged with cricket and 69% closely following the IPL, while also expanding its reach in markets like the UAE and Saudi Arabia [76][80]. - The IPL outperforms the ICC World Cup in key engagement metrics, including broadcast viewership (67%) and social media activity (53%), underscoring its dominance in the cricketing world [81][82]. - The league's innovative approach, including partnerships with fantasy sports platforms, has attracted a younger audience, enhancing viewer interaction and engagement [89][90].

Industry Investment Rating - The Golden State Warriors maintain their position as the NBA's most valuable brand with a brand value of USD1.5 billion, up 4% from 2023 [30] - The Los Angeles Lakers are the strongest brand in the NBA, with a Brand Strength Index (BSI) score of 90.2 out of 100 and a prestigious AAA+ rating [39] - The Boston Celtics are the NBA's second strongest brand, boosting their BSI score by over six points to 88.8 out of 100 [39] Core Report Insights - The NBA has mastered the interplay of sports and entertainment, with celebrity appearances marketing NBA games as cultural events, enhancing brand appeal and perceived exclusivity [33] - The Denver Nuggets have more than doubled their brand value, up 122%, reaching USD344 million and jumping to 12th in the overall ranking [41] - The Indiana Pacers are this year's second fastest-growing NBA brand, with a brand value increase of 83% to USD182 million [48] Ranking Analysis - The Golden State Warriors retain their title as the world's most valuable NBA brand for the third consecutive year, outpacing second-ranked Los Angeles Lakers, whose brand value stands at USD1.1 billion [30] - The Boston Celtics remain the NBA's third most valuable brand following a 2023-2024 Championship win and a 50% increase in brand value to USD881 million [34] - Of the 30 NBA brands featured in the ranking, only two recorded a decrease in brand value: the Milwaukee Bucks and the Brooklyn Nets, down 13% to USD379 million and 18% to USD307 million, respectively [35] Brand Value & Brand Strength Analysis - The Los Angeles Lakers are the NBA's strongest brand for the second consecutive year, with a Brand Strength Index (BSI) score of 90.2 out of 100 and a prestigious AAA+ rating [39] - The Boston Celtics have risen to become the NBA's second strongest brand, boosting their BSI score by over six points to 88.8 out of 100 [39] - The Denver Nuggets have cracked the top 10 in terms of brand strength, ranking ninth, with a nearly 10-point improvement in BSI to 68.8 out of 100 [41] Sponsorship Insights - The NBA has excelled at reaching a young, diverse audience, which appeals to many brands [69] - Kia's partnership with the NBA stands as one of the longest-running collaborations, running over 16 years [81] - Tissot, as the NBA's official timekeeper, remains a powerful example of a well-aligned, long-term partnership [74] Methodology - Brand Finance uses the "Royalty Relief" methodology, the most widely used approach for brand valuations since it is grounded in reality [133] - Brand strength is the part of the analysis most directly and easily influenced by team performance, publicity, and brand management [121] - The Brand Strength Index (BSI) is essentially a modified Balanced Scorecard split between the three core pillars of the 'Brand Value Chain': Brand Inputs, Brand Equity, and Brand Performance [145]

Brand Finance® 5 The annual report on the most valuable and strongest ASEAN brands November 2024 Contents About Brand Finance 3 Foreword 4 Alex Haigh, Managing Director, Brand Finance Asia Pacific Ranking Analysis 7 | --- | --- | |-----------------------------------------------------------------------------------------------------------------------------|-------| | | | | | | | Sector Analysis | 16 | | Brand Value Ranking (USDm) | 28 | | Brand Spotlights | 38 | | PTT Interview with Kongkrapan Intarajang, Chi ...

Brand Finance® The annual report on the most valuable and strongest NFL brands November 2024 Contents About Brand Finance Foreword Laurence Newell, Managing Director, Brand Finance Americas Ranking Analysis Brand Value & Brand Strength Analysis Brand Value Ranking (USDm) Brand Spotlights CAA Brand Consulting Ali Gallagher, Vice President, CAA Brand Consulting Sponsorship Methodology Sport Services 3 4 7 9 14 15 16 18 23 31 © 2024 All rights reserved. Brand Finance Plc. Brand Finance NFL 2024 brandirectory.c ...

Brand Finance® Global City Index 2024 The world's most comprehensive research study on perceptions of city brands O LLY WOOD Contents | --- | --- | |-------------------------------------------------------|-------| | | | | About Brand Finance 4 | | | Request your own City Perceptions Report 7 | | | Foreword Why do city brand perceptions matter? 12 | | | by David Haigh, Chairman & CEO, Brand Finance | | Methodology How did we survey perceptions of global city brands? 14 Ranking Analysis What are the highlight ...

Brand Finance® annumming milling Global Intangible Finance Tracker (GIFT™) — an annual review of the World's Intangible Value October 2024 Contents | --- | --- | |------------------------------------------------|-------| | | | | About Brand Finance | 5 | | Foreword | 6 | | David Haigh, Chairman & CEO, Brand Finance | | | Leveraging and Reporting | 11 | | of Intangible Assets: 2024 Outlook | | | Annie Brown, Valuation Director, Brand Finance | | | Definitions | 14 | | Financial Reporting: Background | 16 | | ...

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The combined brand value of the Australian Football League (AFL) and National Rugby League (NRL) is AUD2.3 billion, highlighting the significance of these sporting brands to the economy and the necessity for brand investment to enhance performance [8][9] - Strong sporting brands create fan demand, motivate stakeholders, and differentiate themselves in a competitive market, which is crucial given the equalisation policies in place within the AFL and NRL [9][10] - A strong brand can lead to improved business returns through increased customer loyalty, higher sales, and attracting top talent, providing a competitive advantage [10] AFL Ranking Analysis - Collingwood is the most valuable AFL brand with a valuation of AUD145 million, supported by its strong heritage and star player roster [21][22] - Carlton and Richmond follow as the second and third most valuable brands, valued at AUD115 million and AUD101 million respectively, with Carlton's brand strength impacted by a long Premiership drought [23][24] - West Coast Eagles lead the non-Victorian AFL brands with a value of AUD68 million, while Port Adelaide leads in South Australia with AUD67 million [27][29] NRL Ranking Analysis - Brisbane Broncos are the strongest NRL brand, valued at AUD124 million, despite recent on-field challenges, maintaining high commercial and match-day revenue [39][40] - Penrith Panthers have seen significant brand growth due to their recent premiership successes, valued at AUD108 million [40] - South Sydney Rabbitohs and North Queensland Cowboys follow, valued at AUD73 million and AUD72 million respectively, with both clubs benefiting from strong community engagement [40][41] Combined Brand Value Ranking - The top three brands across both leagues are Collingwood (AUD145 million), Brisbane Broncos (AUD124 million), and Carlton (AUD115 million) [53] - The report highlights the competitive landscape, with a total of 35 brands ranked, showcasing the financial strength and market presence of both AFL and NRL teams [53][54] Insights on AFL vs NRL - The AFL and NRL have a predominantly domestic audience, contrasting with international leagues, yet some teams have brand values comparable to those in the English Premier League due to Australia's affluent sports market [57]