
Investment Rating - The report maintains a "Buy" rating for the company [3]. Core Views - The company reported a significant increase in revenue for Q3 2024, with a year-on-year growth of 120%-125%. Domestic revenue grew by 55%-60%, while revenue from Hong Kong, Macau, Taiwan, and overseas markets surged by 440%-445% [1]. - The domestic offline business showed steady growth, with retail store revenue increasing by 30%-35% and robot store revenue by 20%-25% in Q3 2024. Online sales through Douyin and Tmall also performed exceptionally well, with Douyin revenue up by 115%-120% and Tmall revenue up by 155%-160% [1]. - The company is expanding its overseas presence, opening multiple new stores in various countries, including Thailand, Italy, and Indonesia, with plans to add 30-40 more overseas stores in the second half of the year [1]. - The report projects revenue for 2024-2026 to reach 132.32 billion, 181.28 billion, and 219.93 billion yuan, respectively, with corresponding net profits of 27.54 billion, 38.22 billion, and 46.53 billion yuan [1][2]. Financial Summary - Revenue for 2024 is expected to be 132.32 billion yuan, reflecting a 110% year-on-year growth. The net profit is projected at 27.54 billion yuan, a 154% increase [2][8]. - The adjusted EPS for 2024 is forecasted to be 2.05 yuan per share, with a P/E ratio of 34 times [2][8]. - The company’s gross margin is expected to improve to 66% by 2024, with a net margin of 20.81% [8]. Business Performance - The company has diversified its IP and product categories, enhancing channel differentiation and precision marketing, which has driven revenue growth across various domestic channels [1]. - The overseas e-commerce team is implementing tailored operational strategies for different countries and platforms, focusing on localized services and marketing [1].