POP MART(09992) 天风证券·2024-10-28 06:15Investment Rating - The report maintains a "Buy" rating for Pop Mart (9992 HK) with a 6-month outlook [2] Core Views - Pop Mart's Q3 2024 revenue surged over 120% YoY, with overseas revenue growing 4x [2] - Domestic online and offline channels showed strong growth, with e-commerce platforms increasing 135%-140% YoY [2] - International expansion accelerated, with 22 new stores opened in Q3 2024, bringing total overseas stores to 114 [3] - The company continues to diversify IP monetization channels and expand product categories [4] Financial Performance - Q3 2024 mainland China revenue grew 55%-60% YoY [2] - Hong Kong, Macau, Taiwan, and overseas revenue increased 440%-445% YoY [2] - The company is projected to achieve 2024-2025 revenues of 12 5/17 2 billion yuan, representing 98 4%/37 4% growth respectively [5] - Adjusted net profit (Non-IFRS) for 2024-2025 is forecasted at 3 14/4 40 billion yuan, with 163%/40% growth [5] Channel Performance - Offline retail stores grew 30%-35% YoY [2] - Offline robot stores increased 20%-25% YoY [2] - Online blind box machines rose 55%-60% YoY [2] - Tmall flagship store sales jumped 155%-160% YoY [2] - Douyin flagship store sales increased 115%-120% YoY [2] Product Development - Released 11/12/9 blind box products in July/August/September 2024 [2] - Launched 6/8/4 MEGA collectible series in July/August/September 2024 [2] - Introduced new product categories including cards, building blocks, and POP CUBE series [4] - Expanded IP monetization through game integration and physical product collaborations [4] International Expansion - Opened 22 new overseas stores in Q3 2024, exceeding H1 2024 additions [3] - Expanded to multiple countries including Thailand, Netherlands, Italy, USA, and Indonesia [3] - Total overseas stores reached 114 by September 2024 [3] Market Position - Current share price: 70 75 HKD [2] - Market capitalization: 95 013 23 million HKD [1] - Price-to-book ratio: 6 85 HKD [1] - Debt-to-asset ratio: 23 28% [1]