POP MART(09992) 群益证券·2025-03-26 08:06Investment Rating - The report assigns a "BUY" rating for the company, indicating a potential upside in the stock price [5][10]. Core Insights - The company achieved a revenue of RMB 13.04 billion for the year, representing a year-on-year increase of 107%, and recorded a net profit of RMB 3.13 billion, which is a 189% increase year-on-year, exceeding expectations [5]. - The company has seen strong growth in both domestic and international markets, with domestic revenue reaching RMB 7.97 billion (up 52.3% year-on-year) and international revenue at RMB 5.07 billion (up 375.2% year-on-year) [7]. - The company has demonstrated exceptional IP operational capabilities, with four major IPs generating over RMB 1 billion in revenue each [7]. - The gross profit margin increased by 5.47 percentage points to 66.79%, benefiting from a higher proportion of overseas revenue and effective supply chain cost control [7]. - The company is expected to continue focusing on IP development and product launches, enhancing consumer recognition and emotional ties with fans, which will drive further growth in both domestic and international markets [7]. Summary by Sections Financial Performance - The company reported a net profit of RMB 3.13 billion for 2024, with projections of RMB 4.57 billion, RMB 5.77 billion, and RMB 6.95 billion for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 46.4%, 26.1%, and 20.4% [9]. - The earnings per share (EPS) are projected to be RMB 3.41, RMB 4.30, and RMB 5.17 for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (P/E) ratios of 34x, 27x, and 23x [9]. Revenue Breakdown - The revenue composition includes 53.2% from figurines, 21.7% from plush toys, 12.9% from MEGA products, and 12.2% from derivatives and others [3]. Dividend Policy - The company plans to distribute a dividend of RMB 0.8146 per share [5].