Investment Rating - The report maintains a "Buy" rating for JD [2][13] Core Views - JD's core retail business is expected to show strong growth, with Q1 2025 revenue forecasted to increase by 11.3% year-on-year to RMB 289.4 billion, and adjusted net profit projected at RMB 9.88 billion, corresponding to a net profit margin of 3.4% [6][7] - The expansion of the trade-in policy is anticipated to drive double-digit growth in electrical appliances, with JD Retail's revenue expected to grow by 11.7% year-on-year to RMB 253.4 billion [8][9] - JD is actively investing in new business areas such as takeout services and apparel, aiming to enhance user engagement and profitability [9][10] Financial Data and Profit Forecast - Revenue projections for JD are as follows: - 2023: RMB 1,084,662 million - 2024: RMB 1,158,819 million - 2025E: RMB 1,247,536 million - 2026E: RMB 1,310,164 million - 2027E: RMB 1,357,644 million - Non-GAAP net profit forecasts: - 2023: RMB 35,200 million - 2024: RMB 47,827 million - 2025E: RMB 51,603 million - 2026E: RMB 55,274 million - 2027E: RMB 57,970 million - The report anticipates a stable operating margin for JD Retail in Q1 2025, with long-term profitability expected to improve as the supply chain system enhances [5][16][12]
京东（JD）：预计Q1核心零售增长亮眼，加力探索新业务布局