supor(002032) 国盛证券·2025-04-25 06:23Investment Rating - The report maintains a "Buy" rating for the company [4]. Core Insights - The company reported a revenue of 5.79 billion yuan in Q1 2025, representing a year-on-year increase of 7.6%. The net profit attributable to shareholders was 500 million yuan, up 5.8% year-on-year, while the net profit excluding non-recurring items was 480 million yuan, reflecting a 5.0% increase year-on-year [1]. - Core product categories showed positive growth, with online sales of rice cookers, pressure cookers, steamers, and health pots increasing by 0.43%, 7.91%, 6.66%, and 24.82% year-on-year, respectively. The company continues to implement a consumer-centric innovation strategy and product development strategy, leveraging big data to meet diverse consumer needs [1]. - The gross margin for Q1 2025 was 23.9%, a slight decrease of 0.5 percentage points year-on-year. The net profit margin was 8.6%, down 0.2 percentage points year-on-year [2]. Financial Projections - The company is projected to achieve net profits of 2.4 billion yuan, 2.55 billion yuan, and 2.7 billion yuan for the years 2025, 2026, and 2027, respectively, with year-on-year growth rates of 6.9%, 6.1%, and 6.0% [2]. - Revenue is expected to grow from 21.3 billion yuan in 2023 to 26.95 billion yuan in 2027, with a compound annual growth rate of approximately 6.4% [3]. - The latest diluted EPS is projected to increase from 2.72 yuan in 2023 to 3.37 yuan in 2027 [3]. Market Position - The company operates in the small home appliance industry and has a total market capitalization of approximately 44.59 billion yuan, with a closing price of 55.64 yuan as of April 24, 2025 [4]. - The company has a total share capital of 801.36 million shares, with 99.88% being freely tradable [4].