supor(002032) 申万宏源证券·2025-04-25 10:13Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company's revenue performance exceeded expectations, with Q1 2025 revenue reaching 5.786 billion yuan, a year-on-year increase of 8%. The net profit attributable to the parent company was 497 million yuan, up 6% year-on-year [6] - The company is benefiting from the trend of replacing old home appliances, with core categories like rice cookers and microwave ovens included in the national subsidy program for replacements. The external sales have also seen rapid growth due to export demand [6] - The company is successfully integrating online and offline sales channels, optimizing product and store matrices, and enhancing marketing efficiency through live streaming on platforms like Douyin [6] Financial Data and Profit Forecast - Total revenue for 2024 is projected at 22.427 billion yuan, with a year-on-year growth rate of 5.3%. For Q1 2025, revenue is expected to be 5.786 billion yuan, with a growth rate of 7.6% [5] - The net profit attributable to the parent company for 2025 is forecasted to be 2.380 billion yuan, representing a year-on-year growth of 6.0% [5] - The company maintains a gross profit margin of 25.8% for 2025, with a return on equity (ROE) of 36.3% [5]